Rascasse Audience Intelligence

Fresh water Audience in United States

A data profile of the people who buy, follow and care about Fresh water in United States — modelled from more than twelve digital signal sources. Fresh water has an estimated audience of 18,920,863 people in United States.

#5among Beverage in United States#1213among Topic in United States#151in Food & Beverages

The average Fresh water fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fresh water profile in United States.

Audience size
18.9M
in United States
Gender
51.8%♀
48.2% male
Age
42.6
average years
Country rank
#1765
Topic in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fresh water fans

51.8% are female, 48.2% are male, average age 42.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Fresh water audience in United States
MetricValue
Female51.8%
Male48.2%
Average age42.6
Estimated audience size18,920,863
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Fresh water audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Fresh water audience comes from United States.

Worldwide audience distribution share by country for Fresh water
CountryShare
United States30.7%
United Kingdom4.8%
Italy3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fresh water audience in United States is strongest.

Fig. 05

Top regions by affinity

Fresh water fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K1.83×
02New Mexico~200K1.77×
03North Carolina~1M1.73×
04Texas~2.5M1.40×
05Georgia~800K1.37×
06Mississippi~200K1.24×
07Kansas~200K1.12×
08California~2.5M1.11×
09Virginia~500K1.10×
10Alabama~300K1.08×
11Utah~200K1.08×
12Oklahoma~200K1.07×
13Connecticut~200K1.06×
14Hawaii~90K1.05×
15Michigan~500K1.03×
16Louisiana~300K1.03×
17Alaska~40K1.01×
18Indiana~300K1.00×
19Arkansas~200K1.00×
20Idaho~90K1.00×
21South Dakota~40K1.00×
22North Dakota~40K0.98×
23Pennsylvania~600K0.96×
24Kentucky~200K0.96×
25Maine~60K0.96×
26Delaware~50K0.96×
27Ohio~600K0.95×
28New Jersey~500K0.95×
29Missouri~300K0.95×
30West Virginia~80K0.95×
31Montana~50K0.95×
32Vermont~30K0.95×
33Nebraska~90K0.93×
34New Hampshire~70K0.93×
35Rhode Island~60K0.93×
36Arizona~400K0.92×
37Tennessee~300K0.91×
38Iowa~100K0.91×
39Wisconsin~300K0.90×
40Washington~300K0.89×
41Oregon~200K0.88×
42Nevada~200K0.87×
43Washington, District of Columbia~50K0.87×
44New York~900K0.86×
45Colorado~300K0.86×
46Minnesota~200K0.86×
47Florida~1M0.85×
48Illinois~500K0.82×
49Maryland~300K0.82×
50Massachusetts~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Fresh water, United States
0.80×1.00×1.83×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fresh water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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