A data profile of the people who buy, follow and care about Fresh water in United Kingdom — modelled from more than twelve digital signal sources. Fresh water has an estimated audience of 2,987,854 people in United Kingdom.
The average Fresh water fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
The key figures that characterise the Fresh water profile in United Kingdom.
55.5% are female, 44.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.7 |
| Estimated audience size | 2,987,854 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fresh water audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 4.8% |
| Italy | 3.4% |
Where the Fresh water audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.54× | |
| 02 | Wales | ~200K | 1.18× | |
| 03 | West Midlands | ~100K | 1.03× | |
| 04 | South East | ~400K | 1.02× | |
| 05 | Scotland | ~300K | 1.00× | |
| 06 | North East | ~100K | 0.98× | |
| 07 | Yorkshire and the Humber | ~200K | 0.97× | |
| 08 | Northern Ireland | ~90K | 0.96× | |
| 09 | East Midlands | ~200K | 0.95× | |
| 10 | East of England | ~300K | 0.92× | |
| 11 | North West | ~300K | 0.87× | |
| 12 | England | ~2M | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fresh water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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