Water Audience in United Kingdom
Water has an estimated audience of 18,370,659 people in United Kingdom. 59.3% are female, 40.7% are male, average age 45.0. Top regions: England, Scotland, Wales. Top brand affinities: Hobby, Weddings, TUI, Distilled beverage, WhatsApp.
The average Water fan in United Kingdom is 45.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Hobby, Weddings, TUI, with strongest over-indexing on Hobby (1.68× the country average). Demographically, the Water audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 45.0 |
| Estimated audience size | 18,370,659 |
Audience persona
The typical Water fan in United Kingdom is more female, around 45.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,777,995 | 1.96× |
| Scotland | 1,831,568 | 1.11× |
| Wales | 1,633,503 | 1.56× |
| South East | 1,292,263 | 0.52× |
| Yorkshire and the Humber | 1,044,732 | 0.71× |
| East of England | 977,310 | 0.58× |
| South West | 725,627 | 0.48× |
| North West | 645,679 | 0.33× |
| West Midlands | 644,418 | 0.82× |
| Northern Ireland | 633,089 | 1.12× |
| East Midlands | 522,446 | 0.4× |
| North East | 372,997 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.68× | Home & Garden |
| Weddings | 1.64× | Kids & Family |
| TUI | 1.72× | Travel & Leisure |
| Distilled beverage | 1.6× | Food & Beverages |
| 1.66× | Internet & Social Media | |
| Refrigerator | 1.99× | Home & Garden |
| Home Bargains | 1.54× | Shopping |
| TripAdvisor | 1.67× | Travel & Leisure |
| Vegetable | 1.57× | Food & Beverages |
| Betfair | 1.83× | Games |
| Expensive Taste | 1.86× | Business & Career |
| Luxury yacht | 2.24× | Travel & Leisure |
| Purchase discount | 2.69× | Shopping |
| Real property | 2.04× | Home & Garden |
| DeviantArt | 2.55× | Internet & Social Media |
| Home business | 2.72× | Business & Career |
| Drinking establishment | 2.48× | Food & Beverages |
| Mobile home | 1.72× | Cars & Mobility |
| Mango | 2.64× | Shopping |
| Crossword | 1.69× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.18 |
| Price Sensitivity | PREMIUM | 1.14 |
| Travelling | THRILL | 1.07 |
| Convenience Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.06 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in United Kingdom
- Tea (13,220,107)
- Milk (9,392,276)
- Soft drinks (7,034,735)
- Espresso (5,084,830)
- Hot chocolate (4,709,884)
Frequently asked questions
How many fans does Water have in United Kingdom?
Water has an estimated audience of 18,370,659 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Water fans?
59.3% of Water fans are female, 40.7% are male, with an average age of 45.0 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Hobby (1.68×), Weddings (1.64×), and TUI (1.72×) over the country average.
Where do Water fans live in United Kingdom?
Water fans in United Kingdom are most concentrated in England (reach 13,777,995), Scotland (reach 1,831,568), and Wales (reach 1,633,503). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Weddings (1.64×), TUI (1.72×), Distilled beverage (1.6×), and WhatsApp (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.