Water Audience in France
Water has an estimated audience of 9,854,669 people in France. 57.2% are female, 42.8% are male, average age 43.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Anthropology, Orange, Google News, Voici, Real property.
The average Water fan in France is 43.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Anthropology, Orange, Google News, with strongest over-indexing on Anthropology (3.45× the country average). Demographically, the Water audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Water fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 43.8 |
| Estimated audience size | 9,854,669 |
Audience persona
The typical Water fan in France is more female, around 43.8 years old, with strong Mindfulness tendencies and a notable affinity for Anthropology.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,416,521 | 1.37× |
| Auvergne-Rhône-Alpes | 1,171,216 | 1.01× |
| Hauts-de-France | 1,081,458 | 1.25× |
| Grand Est | 881,364 | 1.11× |
| Occitanie | 879,549 | 1.03× |
| Provence-Alpes-Côte d'Azur | 839,448 | 1.15× |
| Nouvelle-Aquitaine | 835,136 | 0.96× |
| Pays de la Loire | 464,905 | 0.85× |
| Normandy | 440,254 | 0.92× |
| Bourgogne-Franche-Comté | 377,545 | 0.95× |
| Brittany | 366,561 | 0.76× |
| Centre-Val de Loire | 314,180 | 0.85× |
| Corsica | 39,167 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anthropology | 3.45× | Business & Career |
| Orange | 2.49× | Technology & Electronics |
| Google News | 2.33× | News |
| Voici | 2.95× | News |
| Real property | 2.42× | Home & Garden |
| Google Photos | 4.96× | Technology & Electronics |
| Fnac | 2.39× | Shopping |
| Lodging | 3.22× | Travel & Leisure |
| Crédit Mutuel | 2.36× | Business & Career |
| Happiness | 1.97× | Health |
| Conforama | 1.98× | Home & Garden |
| France Info | 2.13× | Movies & TV |
| Free Mobile | 2.15× | Technology & Electronics |
| King Jouet | 2.54× | Shopping |
| Plumbing | 2.42× | Home & Garden |
| Recreation | 1.77× | Travel & Leisure |
| Pergola | 3.92× | Home & Garden |
| Puy du Fou | 2.69× | Travel & Leisure |
| Spas | 1.68× | Beauty & Wellness |
| Hairstyle | 1.85× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.38 |
| Extroversion | THRILL | 1.38 |
| DIY Mentality | THRILL | 1.11 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Design Affinity | PREMIUM | 1.06 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.0% |
| Italy | 4.9% |
See Water audiences in other countries
More Beverage audiences in France
- Tea (15,180,332)
- Milk (5,222,651)
- Soft drinks (4,604,123)
- Energy drinks (2,342,957)
- Espresso (2,087,459)
Frequently asked questions
How many fans does Water have in France?
Water has an estimated audience of 9,854,669 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Water fans?
57.2% of Water fans are female, 42.8% are male, with an average age of 43.8 years.
Which brands do Water fans like most?
Water fans show strongest brand affinity for Anthropology (3.45×), Orange (2.49×), and Google News (2.33×) over the country average.
Where do Water fans live in France?
Water fans in France are most concentrated in Île-de-France (reach 2,416,521), Auvergne-Rhône-Alpes (reach 1,171,216), and Hauts-de-France (reach 1,081,458). These three regions account for the largest share of the active audience.
What other brands do Water fans also like?
Beyond Water itself, the audience over-indexes on Orange (2.49×), Google News (2.33×), Voici (2.95×), and Real property (2.42×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.