A data profile of the people who buy, follow and care about Soft drinks in France — modelled from more than twelve digital signal sources. Soft drinks has an estimated audience of 4,604,123 people in France.
The average Soft drinks fan in France is 39.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Coca-Cola, Burger King, Kiabi, with strongest over-indexing on Coca-Cola (4.49× the country average).
Demographically, the Soft drinks audience skews more female with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Soft drinks fan in France is more female, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Coca-Cola.
The key figures that characterise the Soft drinks profile in France.
55.6% are female, 44.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 39.9 |
| Estimated audience size | 4,604,123 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Soft drinks audience comes from France.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 7.8% |
| Brazil | 5.5% |
Where the Soft drinks audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.60× | |
| 02 | Provence-Alpes-Côte d'Azur | ~400K | 1.09× | |
| 03 | Corsica | ~20K | 1.05× | |
| 04 | Grand Est | ~400K | 1.02× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.01× | |
| 06 | Brittany | ~200K | 1.00× | |
| 07 | Hauts-de-France | ~400K | 0.98× | |
| 08 | Occitanie | ~400K | 0.98× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.95× | |
| 10 | Nouvelle-Aquitaine | ~400K | 0.93× | |
| 11 | Centre-Val de Loire | ~200K | 0.93× | |
| 12 | Normandy | ~200K | 0.91× | |
| 13 | Pays de la Loire | ~200K | 0.89× |
The strongest cross-interests of the Soft drinks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melaleuca alternifolia | Beauty & Wellness | 6.57× | ||
| 02 | Coca-Cola | Food & Beverages | 4.49× | ||
| 03 | Chess.com | Sports | 2.30× | ||
| 04 | Isabelle Nanty | Movies & TV | 2.09× | ||
| 05 | Outlander (film) | Movies & TV | 1.98× | ||
| 06 | Miou-Miou | Movies & TV | 1.91× | ||
| 07 | Incendies | Movies & TV | 1.86× | ||
| 08 | Gérard Jugnot | Movies & TV | 1.83× | ||
| 09 | Cache Cache | Fashion & Accessoires | 1.74× | ||
| 10 | Popcorn | Food & Beverages | 1.70× | ||
| 11 | KFC | Food & Beverages | 1.68× | ||
| 12 | Parc Astérix | Travel & Leisure | 1.65× | ||
| 13 | Shakira | Music & Radio | 1.65× | ||
| 14 | Yves Rocher (company) | Beauty & Wellness | 1.62× | ||
| 15 | Lionel Jospin | Politics & Society | 1.61× | ||
| 16 | Kiabi | Fashion & Accessoires | 1.56× | ||
| 17 | Pimkie | Shopping | 1.56× | ||
| 18 | Plus belle la vie | Movies & TV | 1.55× | ||
| 19 | Burger King | Food & Beverages | 1.53× | ||
| 20 | W9 (TV channel) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.05× | |
| Indulgence | JOY | 1.03× | |
| Extroversion | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.83× | |
| Travelling | THRILL | 0.83× |
Soft drinks has an estimated audience of 4,604,123 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
55.6% of Soft drinks fans are female, 44.4% are male, with an average age of 39.9 years.
Soft drinks fans show strongest brand affinity for Coca-Cola (4.49×), Burger King (1.53×), and Kiabi (1.56×) over the country average.
Soft drinks fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soft drinks itself, the audience over-indexes on Burger King (1.53×), Kiabi (1.56×), Yves Rocher (company) (1.62×), and KFC (1.68×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Soft drinks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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