A data profile of the people who buy, follow and care about Plus belle la vie in France — modelled from more than twelve digital signal sources. Plus belle la vie has an estimated audience of 3,857,276 people in France.
The average Plus belle la vie fan in France is 44.1 years old, more female, and lives primarily in Auvergne-Rhône-Alpes.
The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.
Top brand affinities include Patrick Bruel, Star Academy (France), France 3, with strongest over-indexing on Patrick Bruel (1.95× the country average).
Demographically, the Plus belle la vie audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Plus belle la vie fan in France is more female, around 44.1 years old, with strong Spirituality tendencies and a notable affinity for Patrick Bruel.
The key figures that characterise the Plus belle la vie profile in France.
75.0% are female, 25.0% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 44.1 |
| Estimated audience size | 3,857,276 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 34% |
of the worldwide Plus belle la vie audience comes from France.
| Country | Share |
|---|---|
| France | 88.3% |
| Belgium | 3.2% |
| Switzerland | 2.1% |
Where the Plus belle la vie audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~400K | 1.21× | |
| 02 | Bourgogne-Franche-Comté | ~200K | 1.19× | |
| 03 | Brittany | ~200K | 1.13× | |
| 04 | Pays de la Loire | ~200K | 1.11× | |
| 05 | Normandy | ~200K | 1.11× | |
| 06 | Auvergne-Rhône-Alpes | ~500K | 1.09× | |
| 07 | Occitanie | ~300K | 1.02× | |
| 08 | Hauts-de-France | ~300K | 1.01× | |
| 09 | Centre-Val de Loire | ~100K | 0.98× | |
| 10 | Grand Est | ~300K | 0.89× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.89× | |
| 12 | Corsica | ~10K | 0.74× | |
| 13 | Île-de-France | ~400K | 0.64× |
The strongest cross-interests of the Plus belle la vie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fabienne Carat | Movies & TV | 8.10× | ||
| 02 | Laetitia Milot | Movies & TV | 5.93× | ||
| 03 | Lætitia Milot | Movies & TV | 5.74× | ||
| 04 | Soap opera | Movies & TV | 3.09× | ||
| 05 | Michel Sardou | Music & Radio | 2.52× | ||
| 06 | Sylvie Vartan | Music & Radio | 2.40× | ||
| 07 | Hugues Aufray | Movies & TV | 2.11× | ||
| 08 | Florent Pagny | Music & Radio | 2.07× | ||
| 09 | King Jouet | Shopping | 2.06× | ||
| 10 | Star Academy (France) | Movies & TV | 2.04× | ||
| 11 | Patrick Bruel | Music & Radio | 1.95× | ||
| 12 | Mireille Mathieu | Music & Radio | 1.95× | ||
| 13 | Johnny Hallyday | Music & Radio | 1.95× | ||
| 14 | Yves Rocher (company) | Beauty & Wellness | 1.89× | ||
| 15 | Gémo | Fashion & Accessoires | 1.87× | ||
| 16 | France 3 | Movies & TV | 1.78× | ||
| 17 | Chanson | Music & Radio | 1.70× | ||
| 18 | Kiabi | Fashion & Accessoires | 1.68× | ||
| 19 | Celine Dion | Music & Radio | 1.62× | ||
| 20 | Voici | News | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.02× | |
| Tradition | CONSERVATISM | 0.99× | |
| Creativity | OPEN | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.53× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Luxury Orientation | PREMIUM | 0.55× |
Plus belle la vie has an estimated audience of 3,857,276 people in France, concentrated in Auvergne-Rhône-Alpes and Île-de-France.
75.0% of Plus belle la vie fans are female, 25.0% are male, with an average age of 44.1 years.
Plus belle la vie fans show strongest brand affinity for Patrick Bruel (1.95×), Star Academy (France) (2.04×), and France 3 (1.78×) over the country average.
Plus belle la vie fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~500K), Île-de-France (reach ~400K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Plus belle la vie itself, the audience over-indexes on Star Academy (France) (2.04×), France 3 (1.78×), King Jouet (2.06×), and Laetitia Milot (5.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Plus belle la vie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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