Voici Audience in France
Voici has an estimated audience of 7,877,556 people in France. 71.2% are female, 28.8% are male, average age 47.4. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: MSN, Discount stores, Aufeminin, Google News, Journal des Femmes.
The average Voici fan in France is 47.4 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include MSN, Discount stores, Aufeminin, with strongest over-indexing on MSN (3.98× the country average). Demographically, the Voici audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Voici
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 47.4 |
| Estimated audience size | 7,877,556 |
Audience persona
The typical Voici fan in France is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.
Voici fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~1M | 0.82× |
| Auvergne-Rhône-Alpes | ~1M | 1.05× |
| Occitanie | ~800K | 1.17× |
| Nouvelle-Aquitaine | ~800K | 1.14× |
| Provence-Alpes-Côte d'Azur | ~600K | 1.02× |
| Grand Est | ~500K | 0.8× |
| Brittany | ~500K | 1.28× |
| Pays de la Loire | ~500K | 1.05× |
| Hauts-de-France | ~400K | 0.63× |
| Bourgogne-Franche-Comté | ~400K | 1.12× |
| Normandy | ~300K | 0.87× |
| Centre-Val de Loire | ~300K | 1.08× |
| Corsica | ~40K | 0.99× |
Top brand affinities of Voici fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.98× | News |
| Discount stores | 1.58× | Shopping |
| Aufeminin | 4.05× | News |
| Google News | 1.66× | News |
| Journal des Femmes | 4.39× | News |
| Google Maps | 1.74× | Internet & Social Media |
| 1.67× | Internet & Social Media | |
| TF1 | 1.57× | Movies & TV |
| Pop music | 1.56× | Music & Radio |
| Gémo | 2.26× | Fashion & Accessoires |
| France 3 | 1.65× | Movies & TV |
| Infant | 1.56× | Kids & Family |
| Dresses | 1.58× | Fashion & Accessoires |
| France Info | 1.67× | Movies & TV |
| Linens | 2× | Home & Garden |
| Yahoo! | 3.15× | Internet & Social Media |
| France Télévisions | 1.54× | Movies & TV |
| Promod | 2.06× | Fashion & Accessoires |
| Motherhood | 1.52× | Kids & Family |
| Star Academy | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.4 |
| Community Orientation | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.31 |
| Creativity | OPEN | 1.3 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 82.5% |
| Belgium | 3.5% |
| Switzerland | 2.1% |
See Voici audiences in other countries
More News audiences in France
- Ouest France (31,177,608)
- Instagram (21,937,231)
- YouTube (20,956,662)
- TikTok (20,881,985)
- Le Monde (15,672,120)
Frequently asked questions
How many fans does Voici have in France?
Voici has an estimated audience of 7,877,556 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Voici fans?
71.2% of Voici fans are female, 28.8% are male, with an average age of 47.4 years.
Which brands do Voici fans like most?
Voici fans show strongest brand affinity for MSN (3.98×), Discount stores (1.58×), and Aufeminin (4.05×) over the country average.
Where do Voici fans live in France?
Voici fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~800K). These three regions account for the largest share of the active audience.
What other brands do Voici fans also like?
Beyond Voici itself, the audience over-indexes on Discount stores (1.58×), Aufeminin (4.05×), Google News (1.66×), and Journal des Femmes (4.39×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Voici. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.