A data profile of the people who buy, follow and care about Voici in France — modelled from more than twelve digital signal sources. Voici has an estimated audience of 7,808,783 people in France.
The average Voici fan in France is 47.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include MSN, Patrick Bruel, Discount stores, with strongest over-indexing on MSN (3.98× the country average).
Demographically, the Voici audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Voici fan in France is more female, around 47.4 years old, with strong Price Sensitivity tendencies and a notable affinity for MSN.
The key figures that characterise the Voici profile in France.
71.2% are female, 28.8% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 47.4 |
| Estimated audience size | 7,808,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Voici audience comes from France.
| Country | Share |
|---|---|
| France | 82.3% |
| Belgium | 3.5% |
| Switzerland | 2.0% |
Where the Voici audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~500K | 1.28× | |
| 02 | Occitanie | ~800K | 1.17× | |
| 03 | Nouvelle-Aquitaine | ~800K | 1.14× | |
| 04 | Bourgogne-Franche-Comté | ~400K | 1.12× | |
| 05 | Centre-Val de Loire | ~300K | 1.08× | |
| 06 | Auvergne-Rhône-Alpes | ~1M | 1.05× | |
| 07 | Pays de la Loire | ~500K | 1.05× | |
| 08 | Provence-Alpes-Côte d'Azur | ~600K | 1.02× | |
| 09 | Corsica | ~40K | 0.99× | |
| 10 | Normandy | ~300K | 0.87× | |
| 11 | Île-de-France | ~1M | 0.82× | |
| 12 | Grand Est | ~500K | 0.80× | |
| 13 | Hauts-de-France | ~400K | 0.63× |
The strongest cross-interests of the Voici audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Journal des Femmes | News | 4.39× | ||
| 02 | Aufeminin | News | 4.05× | ||
| 03 | MSN | News | 3.98× | ||
| 04 | Yahoo! | Internet & Social Media | 3.15× | ||
| 05 | Gémo | Fashion & Accessoires | 2.26× | ||
| 06 | Patrick Bruel | Music & Radio | 2.07× | ||
| 07 | Promod | Fashion & Accessoires | 2.06× | ||
| 08 | Linens | Home & Garden | 2.00× | ||
| 09 | Celine Dion | Music & Radio | 1.77× | ||
| 10 | Google Maps | Internet & Social Media | 1.74× | ||
| 11 | Internet & Social Media | 1.67× | |||
| 12 | France Info | Movies & TV | 1.67× | ||
| 13 | Google News | News | 1.66× | ||
| 14 | France 3 | Movies & TV | 1.65× | ||
| 15 | Discount stores | Shopping | 1.58× | ||
| 16 | Dresses | Fashion & Accessoires | 1.58× | ||
| 17 | TF1 | Movies & TV | 1.57× | ||
| 18 | Pop music | Music & Radio | 1.56× | ||
| 19 | Infant | Kids & Family | 1.56× | ||
| 20 | France Télévisions | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.31× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.89× | |
| Travelling | THRILL | 0.89× |
Voici has an estimated audience of 7,808,783 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
71.2% of Voici fans are female, 28.8% are male, with an average age of 47.4 years.
Voici fans show strongest brand affinity for MSN (3.98×), Patrick Bruel (2.07×), and Discount stores (1.58×) over the country average.
Voici fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~1M), and Occitanie (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Voici itself, the audience over-indexes on Patrick Bruel (2.07×), Discount stores (1.58×), Aufeminin (4.05×), and TF1 (1.57×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Voici. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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