A data profile of the people who buy, follow and care about Superman in France — modelled from more than twelve digital signal sources. Superman has an estimated audience of 9,160,530 people in France.
The average Superman fan in France is 28.5 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Sports, Entertainment, Harry Potter, with strongest over-indexing on Sports (2.39× the country average).
Demographically, the Superman audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Superman fan in France is more male, around 28.5 years old, with strong Extroversion tendencies and a notable affinity for Sports.
The key figures that characterise the Superman profile in France.
43.0% are female, 57.0% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 28.5 |
| Estimated audience size | 9,160,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 50% | |
| 20-29 | 24% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Superman audience comes from France.
| Country | Share |
|---|---|
| United States | 48.6% |
| Brazil | 12.4% |
| India | 10.7% |
Where the Superman audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.23× | |
| 02 | Hauts-de-France | ~1M | 1.15× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.08× | |
| 04 | Occitanie | ~900K | 1.07× | |
| 05 | Grand Est | ~900K | 1.07× | |
| 06 | Provence-Alpes-Côte d'Azur | ~800K | 1.07× | |
| 07 | Nouvelle-Aquitaine | ~900K | 1.02× | |
| 08 | Normandy | ~500K | 0.99× | |
| 09 | Centre-Val de Loire | ~400K | 0.96× | |
| 10 | Bourgogne-Franche-Comté | ~400K | 0.90× | |
| 11 | Pays de la Loire | ~500K | 0.87× | |
| 12 | Brittany | ~400K | 0.86× | |
| 13 | Corsica | ~40K | 0.74× |
The strongest cross-interests of the Superman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wonder Woman | Movies & TV | 4.82× | ||
| 02 | Peacemaker | Movies & TV | 3.80× | ||
| 03 | Harry Potter | Movies & TV | 2.86× | ||
| 04 | Sports | Sports | 2.39× | ||
| 05 | Entertainment | Movies & TV | 2.14× | ||
| 06 | Outdoor recreation | Sports | 2.10× | ||
| 07 | Video games | Games | 2.00× | ||
| 08 | Consumer electronics | Technology & Electronics | 1.94× | ||
| 09 | Pets | Pets & Animals | 1.94× | ||
| 10 | Shopping | Shopping | 1.91× | ||
| 11 | Design | Home & Garden | 1.91× | ||
| 12 | Automobiles | Cars & Mobility | 1.86× | ||
| 13 | Technology | Technology & Electronics | 1.85× | ||
| 14 | Food and drink | Food & Beverages | 1.84× | ||
| 15 | TikTok | Internet & Social Media | 1.79× | ||
| 16 | Arts and music | Arts & Culture | 1.77× | ||
| 17 | Movies | Movies & TV | 1.77× | ||
| 18 | Reading | Literature | 1.77× | ||
| 19 | Beverages | Food & Beverages | 1.75× | ||
| 20 | Cuisine | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.74× | |
| Pet Ownership | JOY | 1.61× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.71× | |
| Need for Security | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.85× |
Superman has an estimated audience of 9,160,530 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.0% of Superman fans are female, 57.0% are male, with an average age of 28.5 years.
Superman fans show strongest brand affinity for Sports (2.39×), Entertainment (2.14×), and Harry Potter (2.86×) over the country average.
Superman fans in France are most concentrated in Île-de-France (reach ~2M), Auvergne-Rhône-Alpes (reach ~1.5M), and Hauts-de-France (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Superman itself, the audience over-indexes on Entertainment (2.14×), Harry Potter (2.86×), Food and drink (1.84×), and Shopping (1.91×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Superman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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