Motorcycles Audience in France
Motorcycles has an estimated audience of 6,271,024 people in France. 32.7% are female, 67.3% are male, average age 42.0. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Motor vehicle, Motorcycle racing, Motorcycling, Oscaro, Sport bike.
The average Motorcycles fan in France is 42.0 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Motor vehicle, Motorcycle racing, Motorcycling, with strongest over-indexing on Motor vehicle (1.83× the country average). Demographically, the Motorcycles audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Motorcycles fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 42.0 |
| Estimated audience size | 6,271,024 |
Audience persona
The typical Motorcycles fan in France is more male, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Motor vehicle.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,438,455 | 1.28× |
| Hauts-de-France | 798,130 | 1.45× |
| Auvergne-Rhône-Alpes | 757,447 | 1.03× |
| Provence-Alpes-Côte d'Azur | 680,443 | 1.46× |
| Grand Est | 583,046 | 1.15× |
| Nouvelle-Aquitaine | 546,702 | 0.99× |
| Occitanie | 527,974 | 0.97× |
| Pays de la Loire | 262,310 | 0.75× |
| Normandy | 261,297 | 0.86× |
| Brittany | 220,064 | 0.72× |
| Bourgogne-Franche-Comté | 212,008 | 0.84× |
| Centre-Val de Loire | 190,471 | 0.81× |
| Corsica | 21,746 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motor vehicle | 1.83× | Cars & Mobility |
| Motorcycle racing | 2.48× | Cars & Mobility |
| Motorcycling | 2.28× | Cars & Mobility |
| Oscaro | 1.66× | Cars & Mobility |
| Sport bike | 2.58× | Cars & Mobility |
| Norauto | 1.55× | Cars & Mobility |
| Renault | 1.75× | Cars & Mobility |
| MotoGP | 2.13× | Sports |
| SUVs | 1.6× | Cars & Mobility |
| Peugeot | 1.79× | Cars & Mobility |
| Motorcycle sport | 2.18× | Sports |
| Wheel | 1.85× | Cars & Mobility |
| Volkswagen | 1.76× | Cars & Mobility |
| Motorcycle helmet | 2.37× | Cars & Mobility |
| Tire | 1.87× | Cars & Mobility |
| Motorcycle accessories | 2.36× | Cars & Mobility |
| Scooters | 1.75× | Cars & Mobility |
| Yamaha Motor Company | 2.59× | Cars & Mobility |
| Electric car | 1.75× | Cars & Mobility |
| Custom motorcycle | 2.25× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.87 |
| Mindfulness | BALANCE | 1.79 |
| Community Orientation | OPEN | 1.63 |
| Indulgence | JOY | 1.5 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Motorcycles audiences in other countries
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- The White Lotus (7,712,628)
Frequently asked questions
How many fans does Motorcycles have in France?
Motorcycles has an estimated audience of 6,271,024 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Motorcycles fans?
32.7% of Motorcycles fans are female, 67.3% are male, with an average age of 42.0 years.
Which brands do Motorcycles fans like most?
Motorcycles fans show strongest brand affinity for Motor vehicle (1.83×), Motorcycle racing (2.48×), and Motorcycling (2.28×) over the country average.
Where do Motorcycles fans live in France?
Motorcycles fans in France are most concentrated in Île-de-France (reach 1,438,455), Hauts-de-France (reach 798,130), and Auvergne-Rhône-Alpes (reach 757,447). These three regions account for the largest share of the active audience.
What other brands do Motorcycles fans also like?
Beyond Motorcycles itself, the audience over-indexes on Motorcycle racing (2.48×), Motorcycling (2.28×), Oscaro (1.66×), and Sport bike (2.58×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.