A data profile of the people who buy, follow and care about Renault in France — modelled from more than twelve digital signal sources. Renault has an estimated audience of 7,219,895 people in France.
The average Renault fan in France is 44.2 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Oscaro, Google Maps, La Centrale, with strongest over-indexing on Oscaro (3.15× the country average).
Demographically, the Renault audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Renault fan in France is more male, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Oscaro.
The key figures that characterise the Renault profile in France.
31.0% are female, 69.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 44.2 |
| Estimated audience size | 7,219,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
Where the Renault audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~400K | 1.17× | |
| 02 | Île-de-France | ~1.5M | 1.15× | |
| 03 | Hauts-de-France | ~700K | 1.15× | |
| 04 | Provence-Alpes-Côte d'Azur | ~600K | 1.07× | |
| 05 | Grand Est | ~600K | 1.05× | |
| 06 | Auvergne-Rhône-Alpes | ~900K | 1.03× | |
| 07 | Centre-Val de Loire | ~300K | 1.02× | |
| 08 | Nouvelle-Aquitaine | ~600K | 0.99× | |
| 09 | Occitanie | ~600K | 0.99× | |
| 10 | Pays de la Loire | ~400K | 0.97× | |
| 11 | Bourgogne-Franche-Comté | ~300K | 0.95× | |
| 12 | Brittany | ~300K | 0.81× | |
| 13 | Corsica | ~20K | 0.66× |
The strongest cross-interests of the Renault audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dacia Duster | Cars & Mobility | 4.73× | ||
| 02 | Dacia Sandero | Cars & Mobility | 4.45× | ||
| 03 | Used car | Cars & Mobility | 3.19× | ||
| 04 | Oscaro | Cars & Mobility | 3.15× | ||
| 05 | Nissan | Cars & Mobility | 2.97× | ||
| 06 | Google Maps | Internet & Social Media | 2.88× | ||
| 07 | La Centrale | Cars & Mobility | 2.68× | ||
| 08 | Bourse Direct | Business & Career | 2.55× | ||
| 09 | Hugues Aufray | Movies & TV | 2.55× | ||
| 10 | Mireille Mathieu | Music & Radio | 2.43× | ||
| 11 | Peugeot | Cars & Mobility | 2.36× | ||
| 12 | Norauto | Cars & Mobility | 2.23× | ||
| 13 | Pro BTP | Business & Career | 2.07× | ||
| 14 | SUVs | Cars & Mobility | 1.97× | ||
| 15 | Macif | Business & Career | 1.96× | ||
| 16 | Star Academy (France) | Movies & TV | 1.86× | ||
| 17 | Google News | News | 1.84× | ||
| 18 | Lidl | Shopping | 1.65× | ||
| 19 | Brico Dépôt | Shopping | 1.64× | ||
| 20 | Intermarché | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| DIY Mentality | THRILL | 1.05× | |
| Indulgence | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.47× | |
| Extroversion | THRILL | 0.47× | |
| Design Affinity | PREMIUM | 0.53× |
Renault's target market in France covers an estimated 7,219,895 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
31.0% of the Renault audience are female, 69.0% are male, with an average age of 44.2 years.
Renault fans show strongest brand affinity for Oscaro (3.15×), Google Maps (2.88×), and La Centrale (2.68×) over the country average.
Renault fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~900K), and Hauts-de-France (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Renault itself, the audience over-indexes on Google Maps (2.88×), La Centrale (2.68×), Norauto (2.23×), and Google News (1.84×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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