Renault Audience in France
Renault has an estimated audience of 7,060,253 people in France. 31.0% are female, 69.0% are male, average age 44.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Oscaro, Google Maps, La Centrale, Norauto, Google News.
The average Renault fan in France is 44.2 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Oscaro, Google Maps, La Centrale, with strongest over-indexing on Oscaro (3.15× the country average). Demographically, the Renault audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Renault fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 44.2 |
| Estimated audience size | 7,060,253 |
Audience persona
The typical Renault fan in France is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Oscaro.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,456,121 | 1.15× |
| Auvergne-Rhône-Alpes | 855,874 | 1.03× |
| Hauts-de-France | 715,654 | 1.15× |
| Nouvelle-Aquitaine | 615,787 | 0.99× |
| Occitanie | 603,126 | 0.99× |
| Grand Est | 597,506 | 1.05× |
| Provence-Alpes-Côte d'Azur | 558,752 | 1.07× |
| Normandy | 403,294 | 1.17× |
| Pays de la Loire | 380,123 | 0.97× |
| Brittany | 280,032 | 0.81× |
| Centre-Val de Loire | 271,403 | 1.02× |
| Bourgogne-Franche-Comté | 270,842 | 0.95× |
| Corsica | 22,724 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oscaro | 3.15× | Cars & Mobility |
| Google Maps | 2.88× | Internet & Social Media |
| La Centrale | 2.68× | Cars & Mobility |
| Norauto | 2.23× | Cars & Mobility |
| Google News | 1.84× | News |
| Lidl | 1.65× | Shopping |
| Used car | 3.19× | Cars & Mobility |
| Macif | 1.96× | Business & Career |
| Bourse Direct | 2.55× | Business & Career |
| Star Academy (France) | 1.86× | Movies & TV |
| Brico Dépôt | 1.64× | Shopping |
| Peugeot | 2.36× | Cars & Mobility |
| Hugues Aufray | 2.55× | Movies & TV |
| Mireille Mathieu | 2.43× | Music & Radio |
| Dacia Duster | 4.73× | Cars & Mobility |
| Nissan | 2.97× | Cars & Mobility |
| SUVs | 1.97× | Cars & Mobility |
| Dacia Sandero | 4.45× | Cars & Mobility |
| Pro BTP | 2.07× | Business & Career |
| Charlotte Cardin | 1.82× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.46 |
| Need for Security | CONSERVATISM | 1.11 |
| Extroversion | THRILL | 1.07 |
| Mindfulness | BALANCE | 1 |
| Social Media Usage | JOY | 1 |
| Family Orientation | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 10.7% |
| Italy | 10.4% |
| Brazil | 9.4% |
See Renault audiences in other countries
More Car manufacturer audiences in France
- Peugeot (5,819,003)
- BMW (5,673,330)
- Volkswagen (5,429,335)
- Audi (4,745,878)
- Tesla Motors (4,706,623)
Frequently asked questions
How many fans does Renault have in France?
Renault has an estimated audience of 7,060,253 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Renault fans?
31.0% of Renault fans are female, 69.0% are male, with an average age of 44.2 years.
Which brands do Renault fans like most?
Renault fans show strongest brand affinity for Oscaro (3.15×), Google Maps (2.88×), and La Centrale (2.68×) over the country average.
Where do Renault fans live in France?
Renault fans in France are most concentrated in Île-de-France (reach 1,456,121), Auvergne-Rhône-Alpes (reach 855,874), and Hauts-de-France (reach 715,654). These three regions account for the largest share of the active audience.
What other brands do Renault fans also like?
Beyond Renault itself, the audience over-indexes on Google Maps (2.88×), La Centrale (2.68×), Norauto (2.23×), and Google News (1.84×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.