Motorcycles Audience in Brazil
Motorcycles has an estimated audience of 10,423,535 people in Brazil. 40.8% are female, 59.2% are male, average age 40.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Motorcycles fan in Brazil is 40.0 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Motorcycles audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Creativity, Mindfulness.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Motorcycles fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 40.0 |
| Estimated audience size | 10,423,535 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,530,794 | 0.93× |
| Minas Gerais | 978,612 | 0.91× |
| Rio de Janeiro | 977,957 | 1× |
| Bahia | 679,878 | 0.99× |
| Paraná | 587,013 | 0.92× |
| Pernambuco | 564,610 | 1.18× |
| Rio Grande do Sul | 501,221 | 0.81× |
| Goiás | 472,660 | 1.19× |
| Ceará | 465,409 | 1.02× |
| Santa Catarina | 450,425 | 0.94× |
| Maranhão | 376,877 | 1.45× |
| Pará | 364,571 | 1.07× |
| Paraíba | 281,986 | 1.34× |
| Rio Grande do Norte | 202,775 | 1.17× |
| Mato Grosso do Sul | 201,858 | 1.33× |
| Espírito Santo | 188,091 | 0.87× |
| Alagoas | 164,503 | 1.08× |
| Amazonas | 161,978 | 0.9× |
| Mato Grosso | 157,336 | 0.81× |
| Piauí | 142,390 | 0.98× |
| Sergipe | 126,598 | 1.17× |
| Federal District | 121,751 | 0.7× |
| Tocantins | 79,566 | 1.15× |
| Rondônia | 66,308 | 0.76× |
| Acre | 35,646 | 0.98× |
| Roraima | 23,212 | 0.79× |
| Amapá | 20,655 | 0.56× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.85 |
| Mindfulness | BALANCE | 1.64 |
| Luxury Orientation | PREMIUM | 1.61 |
| Risk Appetite | THRILL | 1.6 |
| Need for Security | CONSERVATISM | 1.5 |
| Family Orientation | CONSERVATISM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Motorcycles audiences in other countries
More TV series audiences in Brazil
- Superman (34,272,113)
- Euphoria (29,412,994)
- Stranger Things (15,695,984)
- Friends (15,647,836)
- Ben 10 (11,376,565)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.