Rascasse Audience Intelligence

Motorcycles Audience in Brazil

A data profile of the people who buy, follow and care about Motorcycles in Brazil — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 10,423,535 people in Brazil.

#4among TV series in Brazil#342among Topic in Brazil#11in Cars & Mobility

The average Motorcycles fan in Brazil is 40.0 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycles profile in Brazil.

Audience size
10.4M
in Brazil
Gender
40.8%♀
59.2% male
Age
40.0
average years
Country rank
#518
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycles fans

40.8% are female, 59.2% are male, average age 40.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Motorcycles audience in Brazil
MetricValue
Female40.8%
Male59.2%
Average age40.0
Estimated audience size10,423,535
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Motorcycles audience in Brazil
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Motorcycles audience comes from Brazil.

Worldwide audience distribution share by country for Motorcycles
CountryShare
United States17.5%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycles audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Motorcycles fans by region: top regions in Brazil
#RegionReachAffinity×
01Maranhão~300K1.34×
02Paraíba~300K1.24×
03Mato Grosso do Sul~200K1.22×
04Goiás~500K1.16×
05Pernambuco~500K1.15×
06Rio Grande do Norte~200K1.11×
07Sergipe~100K1.09×
08Tocantins~70K1.07×
09Pará~400K1.05×
10Alagoas~200K1.05×
11Ceará~500K1.02×
12Rio de Janeiro~1M1.00×
13Acre~40K1.00×
14Bahia~700K0.99×
15Piauí~100K0.99×
16Roraima~30K0.96×
17Santa Catarina~500K0.95×
18Amazonas~200K0.94×
19São Paulo~2.5M0.93×
20Paraná~600K0.93×
21Amapá~30K0.93×
22Minas Gerais~1M0.92×
23Espírito Santo~200K0.91×
24Rondônia~80K0.91×
25Mato Grosso~200K0.88×
26Rio Grande do Sul~500K0.84×
27Federal District~100K0.80×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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