A data profile of the people who buy, follow and care about Motorcycles in United Kingdom — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 6,708,502 people in United Kingdom.
The average Motorcycles fan in United Kingdom is 43.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Toolstation, Motorcycle racing, Screwfix, with strongest over-indexing on Toolstation (1.75× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycles fan in United Kingdom is more male, around 43.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toolstation.
The key figures that characterise the Motorcycles profile in United Kingdom.
32.7% are female, 67.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 43.9 |
| Estimated audience size | 6,708,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Motorcycles audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.37× | |
| 02 | Yorkshire and the Humber | ~700K | 1.24× | |
| 03 | East of England | ~700K | 1.18× | |
| 04 | Scotland | ~700K | 1.15× | |
| 05 | England | ~5M | 1.02× | |
| 06 | North East | ~300K | 1.02× | |
| 07 | Wales | ~400K | 0.97× | |
| 08 | South West | ~500K | 0.92× | |
| 09 | South East | ~800K | 0.90× | |
| 10 | Northern Ireland | ~200K | 0.86× | |
| 11 | East Midlands | ~400K | 0.82× | |
| 12 | North West | ~400K | 0.58× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chopper (motorcycle) | Cars & Mobility | 3.66× | ||
| 02 | Sport bike | Cars & Mobility | 3.19× | ||
| 03 | Custom motorcycle | Cars & Mobility | 2.89× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 2.84× | ||
| 05 | Motorcycle racing | Cars & Mobility | 2.72× | ||
| 06 | Motorcycle club | Cars & Mobility | 2.58× | ||
| 07 | Motorcycling | Cars & Mobility | 2.52× | ||
| 08 | Used Cars | Cars & Mobility | 2.16× | ||
| 09 | Rory McIlroy | Sports | 1.97× | ||
| 10 | Tire | Cars & Mobility | 1.83× | ||
| 11 | Used car | Cars & Mobility | 1.79× | ||
| 12 | Toolstation | Home & Garden | 1.75× | ||
| 13 | Autotrader | Cars & Mobility | 1.73× | ||
| 14 | Formula One | Sports | 1.68× | ||
| 15 | Wheel | Cars & Mobility | 1.66× | ||
| 16 | We Buy Any Car | Cars & Mobility | 1.64× | ||
| 17 | Betfair | Games | 1.62× | ||
| 18 | Screwfix | Home & Garden | 1.60× | ||
| 19 | SUVs | Cars & Mobility | 1.59× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Luxury Orientation | PREMIUM | 1.12× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.70× |
Motorcycles has an estimated audience of 6,708,502 people in United Kingdom, concentrated in England and South East.
32.7% of Motorcycles fans are female, 67.3% are male, with an average age of 43.9 years.
Motorcycles fans show strongest brand affinity for Toolstation (1.75×), Motorcycle racing (2.72×), and Screwfix (1.6×) over the country average.
Motorcycles fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~800K), and East of England (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Motorcycle racing (2.72×), Screwfix (1.6×), Autotrader (1.73×), and Sport bike (3.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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