A data profile of the people who buy, follow and care about Sport bike in United Kingdom — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 3,254,502 people in United Kingdom.
The average Sport bike fan in United Kingdom is 40.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Motorcycle accessories, Touring motorcycle, Motorcycle helmet, with strongest over-indexing on Motorcycle accessories (15.4× the country average).
Demographically, the Sport bike audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sport bike fan in United Kingdom is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Sport bike profile in United Kingdom.
20.4% are female, 79.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 40.8 |
| Estimated audience size | 3,254,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Sport bike audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.3% |
| Japan | 6.7% |
Where the Sport bike audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~400K | 1.33× | |
| 02 | West Midlands | ~200K | 1.31× | |
| 03 | Wales | ~200K | 1.19× | |
| 04 | Yorkshire and the Humber | ~300K | 1.13× | |
| 05 | Scotland | ~300K | 0.98× | |
| 06 | South East | ~400K | 0.97× | |
| 07 | North East | ~100K | 0.96× | |
| 08 | England | ~2.5M | 0.95× | |
| 09 | South West | ~300K | 0.95× | |
| 10 | Northern Ireland | ~90K | 0.91× | |
| 11 | East Midlands | ~200K | 0.89× | |
| 12 | North West | ~200K | 0.68× |
The strongest cross-interests of the Sport bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 15.40× | ||
| 02 | Touring motorcycle | Cars & Mobility | 14.05× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 12.96× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 12.10× | ||
| 05 | Chopper (motorcycle) | Cars & Mobility | 10.67× | ||
| 06 | Ducati | Cars & Mobility | 9.80× | ||
| 07 | Yamaha Motor Company | Cars & Mobility | 8.90× | ||
| 08 | Triumph Motorcycles Ltd | Cars & Mobility | 8.78× | ||
| 09 | Isle of Man TT | Sports | 8.64× | ||
| 10 | Custom motorcycle | Cars & Mobility | 8.43× | ||
| 11 | Kawasaki | Cars & Mobility | 8.17× | ||
| 12 | Superbike World Championship | Sports | 7.80× | ||
| 13 | BMW Motorrad | Cars & Mobility | 6.42× | ||
| 14 | Plastic arts | Arts & Culture | 4.75× | ||
| 15 | Vintage car | Cars & Mobility | 4.60× | ||
| 16 | Honda | Cars & Mobility | 4.49× | ||
| 17 | MotoGP | Sports | 4.20× | ||
| 18 | Motorcycles | Cars & Mobility | 3.19× | ||
| 19 | Autotrader | Cars & Mobility | 3.01× | ||
| 20 | Halfords | Cars & Mobility | 2.21× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.59× | |
| Risk Appetite | THRILL | 1.67× | |
| Early Adopter Mentality | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.72× |
Sport bike has an estimated audience of 3,254,502 people in United Kingdom, concentrated in England and South East.
20.4% of Sport bike fans are female, 79.6% are male, with an average age of 40.8 years.
Sport bike fans show strongest brand affinity for Motorcycle accessories (15.4×), Touring motorcycle (14.05×), and Motorcycle helmet (12.1×) over the country average.
Sport bike fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sport bike itself, the audience over-indexes on Touring motorcycle (14.05×), Motorcycle helmet (12.1×), Cruiser (motorcycle) (12.96×), and Custom motorcycle (8.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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