A data profile of the people who buy, follow and care about Sport bike in Italy — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 7,145,744 people in Italy.
Sport bike has an estimated audience of 7,145,744 people in Italy. 27.3% are female, 72.7% are male, average age 38.1. Top brand affinities: Motorcycle accessories, Extreme sport, Touring motorcycle, MotoGP, Custom motorcycle.
Top brand affinities include Motorcycle accessories, Extreme sport, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (6.51× the country average).
Demographically, the Sport bike audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Sport bike fan in Italy is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Sport bike profile in Italy.
27.3% are female, 72.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 38.1 |
| Estimated audience size | 7,145,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Sport bike audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.3% |
| Japan | 6.7% |
The strongest cross-interests of the Sport bike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 6.63× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 6.51× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 5.37× | ||
| 04 | Bicycle helmet | Cars & Mobility | 5.16× | ||
| 05 | GoPro | Technology & Electronics | 5.04× | ||
| 06 | Extreme sport | Sports | 4.92× | ||
| 07 | Giro d'Italia | Sports | 4.27× | ||
| 08 | BMW Motorrad | Cars & Mobility | 4.08× | ||
| 09 | Custom motorcycle | Cars & Mobility | 4.07× | ||
| 10 | GitHub | Internet & Social Media | 4.03× | ||
| 11 | Chopper (motorcycle) | Cars & Mobility | 3.95× | ||
| 12 | Ducati | Cars & Mobility | 3.43× | ||
| 13 | Motocross | Sports | 3.26× | ||
| 14 | KTM | Cars & Mobility | 3.21× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 3.17× | ||
| 16 | MotoGP | Sports | 2.83× | ||
| 17 | Emotional intelligence | Health | 2.82× | ||
| 18 | Honda | Cars & Mobility | 2.71× | ||
| 19 | Motorcycles | Cars & Mobility | 1.89× | ||
| 20 | Formula One | Sports | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.07× | |
| Sports Activity | POWER | 1.34× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.65× | |
| Creativity | OPEN | 0.67× | |
| Price Sensitivity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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