A data profile of the people who buy, follow and care about Rory McIlroy in United Kingdom — modelled from more than twelve digital signal sources. Rory McIlroy has an estimated audience of 5,417,609 people in United Kingdom.
The average Rory McIlroy fan in United Kingdom is 39.7 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, England, Yorkshire and the Humber.
Top brand affinities include Ryder Cup, LPGA, Golf ball, with strongest over-indexing on Ryder Cup (20.39× the country average).
Demographically, the Rory McIlroy audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Rory McIlroy fan in United Kingdom is more male, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for Ryder Cup.
The key figures that characterise the Rory McIlroy profile in United Kingdom.
27.3% are female, 72.7% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 39.7 |
| Estimated audience size | 5,417,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Rory McIlroy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 40.3% |
| United Kingdom | 21.3% |
| Ireland | 9.1% |
Where the Rory McIlroy audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~500K | 2.81× | |
| 02 | Yorkshire and the Humber | ~600K | 1.31× | |
| 03 | West Midlands | ~300K | 1.24× | |
| 04 | North East | ~300K | 1.19× | |
| 05 | South East | ~800K | 1.03× | |
| 06 | East of England | ~600K | 1.00× | |
| 07 | South West | ~400K | 0.83× | |
| 08 | East Midlands | ~300K | 0.79× | |
| 09 | Scotland | ~400K | 0.65× | |
| 10 | North West | ~400K | 0.62× | |
| 11 | Wales | ~100K | 0.39× | |
| 12 | England | ~800K | 0.14× |
The strongest cross-interests of the Rory McIlroy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jack Nicklaus | Sports | 29.67× | ||
| 02 | LPGA | Sports | 25.96× | ||
| 03 | Ryder Cup | Sports | 20.39× | ||
| 04 | Shane Lowry | Sports | 17.16× | ||
| 05 | Professional Golfers Association | Sports | 17.16× | ||
| 06 | Putter | Sports | 16.06× | ||
| 07 | TopGolf | Sports | 15.94× | ||
| 08 | Adam Scott | Sports | 14.93× | ||
| 09 | American Golf | Sports | 13.10× | ||
| 10 | Snooker | Sports | 12.01× | ||
| 11 | Sky Sports F1 | Sports | 11.78× | ||
| 12 | Golf ball | Sports | 10.46× | ||
| 13 | The Open Championship | Sports | 9.60× | ||
| 14 | Sailing | Sports | 9.39× | ||
| 15 | PGA Championship | Sports | 9.09× | ||
| 16 | Sky Atlantic | Movies & TV | 9.03× | ||
| 17 | Masters Tournament | Sports | 8.14× | ||
| 18 | The Championships, Wimbledon | Sports | 7.44× | ||
| 19 | Golf equipment | Sports | 5.71× | ||
| 20 | BBC Sport | Sports | 5.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.70× | |
| Risk Appetite | THRILL | 1.50× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.57× | |
| Creativity | OPEN | 0.60× | |
| Community Orientation | OPEN | 0.65× |
Rory McIlroy has an estimated audience of 5,417,609 people in United Kingdom, concentrated in South East and England.
27.3% of Rory McIlroy fans are female, 72.7% are male, with an average age of 39.7 years.
Rory McIlroy fans show strongest brand affinity for Ryder Cup (20.39×), LPGA (25.96×), and Golf ball (10.46×) over the country average.
Rory McIlroy fans in United Kingdom are most concentrated in South East (reach ~800K), England (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Rory McIlroy itself, the audience over-indexes on LPGA (25.96×), Golf ball (10.46×), The Championships, Wimbledon (7.44×), and BBC Sport (5.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Rory McIlroy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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