Motorcycling Audience in France
Motorcycling has an estimated audience of 5,848,300 people in France. 24.2% are female, 75.8% are male, average age 38.7. Top brand affinities: Vueling, Touring motorcycle, Motorcycle helmet, Motorcycle accessories, Custom motorcycle.
Top brand affinities include Vueling, Touring motorcycle, Motorcycle helmet, with strongest over-indexing on Vueling (13.46× the country average). Demographically, the Motorcycling audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycling fans
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 38.7 |
| Estimated audience size | 5,848,300 |
Audience persona
The typical Motorcycling fan in France is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Vueling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 13.46× | Travel & Leisure |
| Touring motorcycle | 13.43× | Cars & Mobility |
| Motorcycle helmet | 5.33× | Cars & Mobility |
| Motorcycle accessories | 4.89× | Cars & Mobility |
| Custom motorcycle | 4.76× | Cars & Mobility |
| Cruiser (motorcycle) | 5.53× | Cars & Mobility |
| Suzuki | 4.53× | Cars & Mobility |
| Norauto | 2.05× | Cars & Mobility |
| MotoGP | 2.94× | Sports |
| Tinder | 3.97× | Internet & Social Media |
| Recreation | 1.79× | Travel & Leisure |
| Ducati | 4.67× | Cars & Mobility |
| Moped | 4.82× | Cars & Mobility |
| Spas | 1.68× | Beauty & Wellness |
| Supermoto | 4.96× | Cars & Mobility |
| SUVs | 2.02× | Cars & Mobility |
| Happiness | 1.55× | Health |
| RC Lens | 2.15× | Sports |
| Honda | 3.33× | Cars & Mobility |
| Electronics | 1.93× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Extroversion | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.27 |
| Family Orientation | CONSERVATISM | 1.24 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
See Motorcycling audiences in other countries
More Cars & Mobility audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.