A data profile of the people who buy, follow and care about Motorcycling in France — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 5,848,300 people in France.
Motorcycling has an estimated audience of 5,848,300 people in France. 24.2% are female, 75.8% are male, average age 38.7. Top brand affinities: Love & Sex, Christmas tree, Touring motorcycle, Christmas Gift, Broadcasting of sports events.
Top brand affinities include Love & Sex, Christmas tree, Touring motorcycle, with strongest over-indexing on Love & Sex (147.32× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Motorcycling fan in France is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Motorcycling profile in France.
24.2% are female, 75.8% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 38.7 |
| Estimated audience size | 5,848,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Motorcycling audience comes from France.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 207.47× | ||
| 02 | Love & Sex | Kids & Family | 147.32× | ||
| 03 | Plants vs. Zombies | Games | 56.91× | ||
| 04 | Christmas tree | Kids & Family | 43.36× | ||
| 05 | Christmas Gift | Kids & Family | 24.72× | ||
| 06 | Girl power | Politics & Society | 22.91× | ||
| 07 | Touring motorcycle | Cars & Mobility | 20.00× | ||
| 08 | Broadcasting of sports events | Movies & TV | 19.00× | ||
| 09 | Single track (mountain biking) | Sports | 15.45× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 8.10× | ||
| 11 | Custom motorcycle | Cars & Mobility | 8.06× | ||
| 12 | Motorcycle helmet | Cars & Mobility | 8.03× | ||
| 13 | Sustainable products | Politics & Society | 7.15× | ||
| 14 | Cruiser (motorcycle) | Cars & Mobility | 6.74× | ||
| 15 | Zoom lens | Technology & Electronics | 6.51× | ||
| 16 | Dentistry | Business & Career | 5.75× | ||
| 17 | Kitchen garden | Home & Garden | 5.48× | ||
| 18 | Suzuki | Cars & Mobility | 4.64× | ||
| 19 | Norauto | Cars & Mobility | 3.03× | ||
| 20 | TotalEnergies | Cars & Mobility | 2.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.95× | |
| Mindfulness | BALANCE | 2.05× | |
| Risk Appetite | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Creativity | OPEN | 0.70× | |
| Sustainability | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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