A data profile of the people who buy, follow and care about Motorcycling in Brazil — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 6,890,375 people in Brazil.
Motorcycling has an estimated audience of 6,890,375 people in Brazil. 29.8% are female, 70.2% are male, average age 38.2. Top brand affinities: MotoGP, Rock music, Esporte Clube Bahia, Pop music, Formula One.
Top brand affinities include MotoGP, Rock music, Esporte Clube Bahia, with strongest over-indexing on MotoGP (5.39× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motorcycling fan in Brazil is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motorcycling profile in Brazil.
29.8% are female, 70.2% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 38.2 |
| Estimated audience size | 6,890,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Motorcycling audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KTM | Cars & Mobility | 5.69× | ||
| 02 | MotoGP | Sports | 5.39× | ||
| 03 | Motocross | Sports | 3.66× | ||
| 04 | Harley-Davidson | Cars & Mobility | 3.42× | ||
| 05 | Motorsport | Cars & Mobility | 2.68× | ||
| 06 | Sweepstakes | Games | 2.07× | ||
| 07 | WebMotors | Cars & Mobility | 1.88× | ||
| 08 | Public transport | Cars & Mobility | 1.79× | ||
| 09 | Serie A | Sports | 1.77× | ||
| 10 | Betfair | Games | 1.76× | ||
| 11 | Juventus F.C. | Sports | 1.73× | ||
| 12 | Esporte Clube Bahia | Sports | 1.68× | ||
| 13 | Manchester City F.C. | Sports | 1.67× | ||
| 14 | Fiat | Cars & Mobility | 1.64× | ||
| 15 | Formula One | Sports | 1.62× | ||
| 16 | Hip hop music | Music & Radio | 1.62× | ||
| 17 | Rock music | Music & Radio | 1.58× | ||
| 18 | Pop music | Music & Radio | 1.56× | ||
| 19 | Premier League | Sports | 1.53× | ||
| 20 | Honda | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Risk Appetite | THRILL | 1.49× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Mindfulness | BALANCE | 0.64× | |
| Quality Awareness | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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