A data profile of the people who buy, follow and care about Motorsport in Brazil — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 4,833,539 people in Brazil.
The average Motorsport fan in Brazil is 37.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include Betano, Real Madrid C.F., Motor vehicle, with strongest over-indexing on Betano (1.63× the country average).
Demographically, the Motorsport audience skews more male with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Motorsport fan in Brazil is more male, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Betano.
The key figures that characterise the Motorsport profile in Brazil.
31.9% are female, 68.1% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 37.6 |
| Estimated audience size | 4,833,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Motorsport audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
Where the Motorsport audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~600K | 2.13× | |
| 02 | São Paulo | ~2.5M | 1.79× | |
| 03 | Santa Catarina | ~400K | 1.73× | |
| 04 | Mato Grosso do Sul | ~100K | 1.56× | |
| 05 | Sergipe | ~70K | 1.41× | |
| 06 | Rio Grande do Sul | ~400K | 1.34× | |
| 07 | Rio Grande do Norte | ~100K | 1.33× | |
| 08 | Goiás | ~200K | 1.14× | |
| 09 | Espírito Santo | ~100K | 1.13× | |
| 10 | Federal District | ~90K | 1.13× | |
| 11 | Rondônia | ~40K | 1.05× | |
| 12 | Minas Gerais | ~500K | 1.03× | |
| 13 | Pernambuco | ~200K | 1.01× | |
| 14 | Mato Grosso | ~90K | 1.01× | |
| 15 | Acre | ~20K | 0.90× | |
| 16 | Roraima | ~10K | 0.90× | |
| 17 | Amapá | ~20K | 0.89× | |
| 18 | Amazonas | ~70K | 0.85× | |
| 19 | Tocantins | ~30K | 0.80× | |
| 20 | Paraíba | ~80K | 0.78× | |
| 21 | Alagoas | ~50K | 0.75× | |
| 22 | Maranhão | ~90K | 0.73× | |
| 23 | Bahia | ~200K | 0.72× | |
| 24 | Pará | ~100K | 0.72× | |
| 25 | Piauí | ~50K | 0.71× | |
| 26 | Rio de Janeiro | ~300K | 0.69× | |
| 27 | Ceará | ~100K | 0.69× |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yamaha Motor Company | Cars & Mobility | 2.84× | ||
| 02 | Motorcycle racing | Cars & Mobility | 2.78× | ||
| 03 | Motorcycle club | Cars & Mobility | 2.78× | ||
| 04 | Motorcycling | Cars & Mobility | 2.68× | ||
| 05 | Motorcycle sport | Sports | 2.58× | ||
| 06 | Tire | Cars & Mobility | 2.56× | ||
| 07 | Motor vehicle | Cars & Mobility | 2.54× | ||
| 08 | Yamaha Corporation | Technology & Electronics | 2.32× | ||
| 09 | Honda | Cars & Mobility | 2.22× | ||
| 10 | WebMotors | Cars & Mobility | 2.18× | ||
| 11 | Engine | Cars & Mobility | 2.15× | ||
| 12 | Toyota | Cars & Mobility | 2.14× | ||
| 13 | SUVs | Cars & Mobility | 2.03× | ||
| 14 | Volkswagen | Cars & Mobility | 1.92× | ||
| 15 | Paris Saint-Germain | Sports | 1.70× | ||
| 16 | Formula One | Sports | 1.64× | ||
| 17 | Betano | Games | 1.63× | ||
| 18 | Serie A | Sports | 1.56× | ||
| 19 | Real Madrid C.F. | Sports | 1.52× | ||
| 20 | Botafogo de Futebol e Regatas | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Luxury Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Extroversion | THRILL | 0.75× |
Motorsport has an estimated audience of 4,833,539 people in Brazil, concentrated in São Paulo and Paraná.
31.9% of Motorsport fans are female, 68.1% are male, with an average age of 37.6 years.
Motorsport fans show strongest brand affinity for Betano (1.63×), Real Madrid C.F. (1.52×), and Motor vehicle (2.54×) over the country average.
Motorsport fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Paraná (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Motorsport itself, the audience over-indexes on Real Madrid C.F. (1.52×), Motor vehicle (2.54×), Honda (2.22×), and WebMotors (2.18×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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