A data profile of the people who buy, follow and care about Motorcycle racing in Brazil — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 5,324,634 people in Brazil.
Motorcycle racing has an estimated audience of 5,324,634 people in Brazil. 29.2% are female, 70.8% are male, average age 36.9. Top brand affinities: Formula One, Max Verstappen, Motocross, Valentino Rossi, Serie A.
Top brand affinities include Formula One, Max Verstappen, Motocross, with strongest over-indexing on Formula One (1.97× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Motorcycle racing fan in Brazil is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Formula One.
The key figures that characterise the Motorcycle racing profile in Brazil.
29.2% are female, 70.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 36.9 |
| Estimated audience size | 5,324,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Motorcycle racing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentino Rossi | Sports | 8.88× | ||
| 02 | Antique car | Cars & Mobility | 5.42× | ||
| 03 | Motocross | Sports | 4.91× | ||
| 04 | Family car | Cars & Mobility | 4.35× | ||
| 05 | Carcare | Cars & Mobility | 4.16× | ||
| 06 | Max Verstappen | Sports | 3.71× | ||
| 07 | Harley-Davidson | Cars & Mobility | 3.31× | ||
| 08 | MotoGP | Sports | 3.28× | ||
| 09 | Lewis Hamilton | Sports | 3.27× | ||
| 10 | Suzuki | Cars & Mobility | 2.94× | ||
| 11 | Motorsport | Cars & Mobility | 2.78× | ||
| 12 | Sweepstakes | Games | 2.50× | ||
| 13 | Formula One | Sports | 1.97× | ||
| 14 | Serie A | Sports | 1.91× | ||
| 15 | WebMotors | Cars & Mobility | 1.90× | ||
| 16 | Betfair | Games | 1.85× | ||
| 17 | Manchester City F.C. | Sports | 1.67× | ||
| 18 | Fiat | Cars & Mobility | 1.67× | ||
| 19 | Esporte Clube Bahia | Sports | 1.56× | ||
| 20 | Sportingbet | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.37× | |
| Risk Appetite | THRILL | 1.70× | |
| Family Orientation | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.53× | |
| Tradition | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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