Motorcycle racing Audience in Italy
Motorcycle racing has an estimated audience of 10,189,029 people in Italy. 27.6% are female, 72.4% are male, average age 38.3. Top regions: Marche, Lombardy, Sardinia. Top brand affinities: Leggo, ANSA.it, Lercio, Irama, Nelson Mandela.
The average Motorcycle racing fan in Italy is 38.3 years old, more male, and lives primarily in Marche. The audience is concentrated in Marche, Lombardy, Sardinia. Top brand affinities include Leggo, ANSA.it, Lercio, with strongest over-indexing on Leggo (107.07× the country average). Demographically, the Motorcycle racing audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Motorcycle racing fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 38.3 |
| Estimated audience size | 10,189,029 |
Audience persona
The typical Motorcycle racing fan in Italy is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Leggo.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Marche | 1,098,788 | 4.92× |
| Lombardy | 1,081,846 | 0.6× |
| Sardinia | 749,687 | 2.62× |
| Lazio | 746,186 | 0.6× |
| Sicilia | 736,843 | 0.83× |
| Campania | 455,391 | 0.4× |
| Emilia-Romagna | 410,448 | 0.49× |
| Piedmont | 367,376 | 0.49× |
| Tuscany | 362,087 | 0.54× |
| Veneto | 329,531 | 0.41× |
| Puglia | 275,231 | 0.39× |
| Calabria | 262,370 | 0.84× |
| Liguria | 207,910 | 0.73× |
| Umbria | 104,364 | 0.63× |
| Abruzzo | 90,298 | 0.4× |
| Trentino-Alto Adige/Südtirol | 86,436 | 0.45× |
| Basilicata | 80,367 | 0.86× |
| Friuli-Venezia Giulia | 70,746 | 0.37× |
| Molise | 67,573 | 1.4× |
| Aosta Valley | 52,594 | 2.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leggo | 107.07× | News |
| ANSA.it | 73.81× | News |
| Lercio | 90.33× | News |
| Irama | 74.46× | Music & Radio |
| Nelson Mandela | 81.75× | Politics & Society |
| Gay bar | 76.67× | Politics & Society |
| Valpolicella | 76.11× | Travel & Leisure |
| Mascarpone | 78.89× | Food & Beverages |
| Risotto | 35.64× | Food & Beverages |
| Gnocchi | 41.55× | Food & Beverages |
| Orecchiette | 76.49× | Food & Beverages |
| Negroni | 109.78× | Food & Beverages |
| UNHCR | 115.42× | Politics & Society |
| Bruschetta | 40.17× | Food & Beverages |
| Vigili del Fuoco | 40.41× | Politics & Society |
| Penny Black | 30.06× | Fashion & Accessoires |
| Notizie.it | 96.74× | News |
| Ferrari F40 | 51.52× | Cars & Mobility |
| Tortellini | 36.5× | Food & Beverages |
| Barolo | 37.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Luxury Orientation | PREMIUM | 1.39 |
| Sports Activity | POWER | 1.3 |
| Early Adopter Mentality | POWER | 1.12 |
| Indulgence | JOY | 1.11 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
See Motorcycle racing audiences in other countries
- Motorcycle racing — Germany
- Motorcycle racing — United States
- Motorcycle racing — United Kingdom
- Motorcycle racing — France
- Motorcycle racing — Spain
- Motorcycle racing — Brazil
- Motorcycle racing — Japan
- Motorcycle racing — South Korea
- Motorcycle racing — India
- Motorcycle racing — Canada
- Motorcycle racing — Mexico
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
Frequently asked questions
How many fans does Motorcycle racing have in Italy?
Motorcycle racing has an estimated audience of 10,189,029 people in Italy, concentrated in Marche and Lombardy.
What is the gender split and age of Motorcycle racing fans?
27.6% of Motorcycle racing fans are female, 72.4% are male, with an average age of 38.3 years.
Which brands do Motorcycle racing fans like most?
Motorcycle racing fans show strongest brand affinity for Leggo (107.07×), ANSA.it (73.81×), and Lercio (90.33×) over the country average.
Where do Motorcycle racing fans live in Italy?
Motorcycle racing fans in Italy are most concentrated in Marche (reach 1,098,788), Lombardy (reach 1,081,846), and Sardinia (reach 749,687). These three regions account for the largest share of the active audience.
What other brands do Motorcycle racing fans also like?
Beyond Motorcycle racing itself, the audience over-indexes on ANSA.it (73.81×), Lercio (90.33×), Irama (74.46×), and Nelson Mandela (81.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.