A data profile of the people who buy, follow and care about Motorcycle racing in Italy — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 10,189,029 people in Italy.
The average Motorcycle racing fan in Italy is 38.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Marche.
Top brand affinities include Motorcycle accessories, MotoGP, Extreme sport, with strongest over-indexing on Motorcycle accessories (3.76× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motorcycle racing fan in Italy is more male, around 38.3 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycle racing profile in Italy.
27.6% are female, 72.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 38.3 |
| Estimated audience size | 10,189,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Motorcycle racing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
Where the Motorcycle racing audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Marche | ~900K | 3.73× | |
| 02 | Sardinia | ~500K | 1.91× | |
| 03 | Aosta Valley | ~30K | 1.11× | |
| 04 | Molise | ~50K | 1.04× | |
| 05 | Basilicata | ~90K | 0.99× | |
| 06 | Calabria | ~300K | 0.96× | |
| 07 | Umbria | ~200K | 0.95× | |
| 08 | Liguria | ~300K | 0.93× | |
| 09 | Friuli-Venezia Giulia | ~200K | 0.93× | |
| 10 | Sicilia | ~800K | 0.92× | |
| 11 | Abruzzo | ~200K | 0.92× | |
| 12 | Trentino-Alto Adige/Südtirol | ~200K | 0.92× | |
| 13 | Puglia | ~600K | 0.84× | |
| 14 | Tuscany | ~600K | 0.82× | |
| 15 | Piedmont | ~600K | 0.81× | |
| 16 | Campania | ~900K | 0.78× | |
| 17 | Emilia-Romagna | ~700K | 0.78× | |
| 18 | Veneto | ~600K | 0.78× | |
| 19 | Lazio | ~1M | 0.76× | |
| 20 | Lombardy | ~1.5M | 0.70× |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 3.76× | ||
| 02 | Touring motorcycle | Cars & Mobility | 3.76× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 3.72× | ||
| 04 | Custom motorcycle | Cars & Mobility | 3.49× | ||
| 05 | Antique car | Cars & Mobility | 3.31× | ||
| 06 | Extreme sport | Sports | 3.25× | ||
| 07 | Motocross | Sports | 3.00× | ||
| 08 | Aprilia | Cars & Mobility | 2.76× | ||
| 09 | Ducati | Cars & Mobility | 2.57× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 2.53× | ||
| 11 | Suzuki | Cars & Mobility | 2.53× | ||
| 12 | MotoGP | Sports | 2.44× | ||
| 13 | Honda | Cars & Mobility | 2.38× | ||
| 14 | Robert Redford | Movies & TV | 2.25× | ||
| 15 | Emotional intelligence | Health | 2.25× | ||
| 16 | Tour de France | Sports | 2.19× | ||
| 17 | Car dealership | Cars & Mobility | 2.01× | ||
| 18 | Motorcycles | Cars & Mobility | 1.92× | ||
| 19 | Formula One | Sports | 1.74× | ||
| 20 | Tuttosport | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.68× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Career Orientation | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.66× | |
| Tradition | CONSERVATISM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× |
Motorcycle racing has an estimated audience of 10,189,029 people in Italy, concentrated in Lombardy and Lazio.
27.6% of Motorcycle racing fans are female, 72.4% are male, with an average age of 38.3 years.
Motorcycle racing fans show strongest brand affinity for Motorcycle accessories (3.76×), MotoGP (2.44×), and Extreme sport (3.25×) over the country average.
Motorcycle racing fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Marche (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Motorcycle racing itself, the audience over-indexes on MotoGP (2.44×), Extreme sport (3.25×), Formula One (1.74×), and Custom motorcycle (3.49×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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