Rascasse Audience Intelligence

Motorsport Audience in France

A data profile of the people who buy, follow and care about Motorsport in France — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 4,357,139 people in France.

The average Motorsport fan in France is 38.9 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorsport profile in France.

Audience size
4.4M
in France
Gender
27.0%
73.0% male
Age
38.9
average years
Country rank
#903
Topic in France
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorsport fans

27.0% are female, 73.0% are male, average age 38.9.

Fig. 02

Gender split

27.0%
Female
73.0%
Male
Demographic split for Motorsport audience in France
MetricValue
Female27.0%
Male73.0%
Average age38.9
Estimated audience size4,357,139
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Motorsport audience in France
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Motorsport audience comes from France.

Worldwide audience distribution share by country for Motorsport
CountryShare
United States18.5%
Italy5.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport audience in France is strongest.

Fig. 05

Top regions by affinity

Motorsport fans by region: top regions in France
#RegionReachAffinity×
01Bourgogne-Franche-Comté~200K1.29×
02Pays de la Loire~300K1.28×
03Corsica~20K1.13×
04Centre-Val de Loire~200K1.08×
05Auvergne-Rhône-Alpes~500K1.02×
06Nouvelle-Aquitaine~400K1.00×
07Normandy~200K1.00×
08Provence-Alpes-Côte d'Azur~300K0.99×
09Occitanie~400K0.97×
10Brittany~200K0.91×
11Île-de-France~700K0.84×
12Grand Est~300K0.83×
13Hauts-de-France~200K0.64×
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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