Motorsport Audience in Italy
Motorsport has an estimated audience of 8,697,122 people in Italy. 32.3% are female, 67.7% are male, average age 39.6. Top regions: Lombardy, Emilia-Romagna, Lazio.
The average Motorsport fan in Italy is 39.6 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Lazio. Demographically, the Motorsport audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Motorsport fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 39.6 |
| Estimated audience size | 8,697,122 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,079,173 | 1.36× |
| Emilia-Romagna | 1,309,545 | 1.84× |
| Lazio | 980,070 | 0.92× |
| Veneto | 973,849 | 1.42× |
| Tuscany | 773,518 | 1.34× |
| Campania | 731,885 | 0.75× |
| Sicilia | 724,595 | 0.96× |
| Piedmont | 697,678 | 1.08× |
| Puglia | 483,308 | 0.81× |
| Marche | 245,455 | 1.13× |
| Abruzzo | 221,946 | 1.16× |
| Liguria | 220,159 | 0.9× |
| Calabria | 213,594 | 0.8× |
| Sardinia | 187,251 | 0.77× |
| Friuli-Venezia Giulia | 180,954 | 1.1× |
| Umbria | 163,167 | 1.16× |
| Trentino-Alto Adige/Südtirol | 131,380 | 0.8× |
| Basilicata | 51,993 | 0.65× |
| Molise | 29,927 | 0.73× |
| Aosta Valley | 7,012 | 0.32× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Patriotism | CONSERVATISM | 1.28 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.11 |
| Social Media Usage | JOY | 1.07 |
| Need for Security | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
See Motorsport audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Volleyball (13,027,012)
- Swimming (12,339,853)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.