Rascasse Audience Intelligence

Motorsport Audience in United States

A data profile of the people who buy, follow and care about Motorsport in United States — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 27,350,134 people in United States.

#736among Topic in United States#25in Cars & Mobility

The average Motorsport fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Cars (film), Discount Tire, Motor vehicle, with strongest over-indexing on Cars (film) (2.95× the country average).

Demographically, the Motorsport audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorsport fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Cars (film).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorsport profile in United States.

Audience size
27.4M
in United States
Gender
29.3%♀
70.7% male
Age
37.0
average years
Country rank
#1072
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorsport fans

29.3% are female, 70.7% are male, average age 37.0.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Motorsport audience in United States
MetricValue
Female29.3%
Male70.7%
Average age37.0
Estimated audience size27,350,134
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Motorsport audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3918%
40-4918%
50+18%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Motorsport audience comes from United States.

Worldwide audience distribution share by country for Motorsport
CountryShare
United States18.5%
Italy5.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorsport fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K1.64×
02Idaho~200K1.59×
03West Virginia~200K1.52×
04Nebraska~200K1.48×
05Oregon~500K1.46×
06Wyoming~60K1.36×
07Montana~100K1.27×
08Washington~700K1.24×
09Kentucky~400K1.22×
10Arizona~700K1.21×
11Hawaii~100K1.19×
12Connecticut~300K1.13×
13Michigan~800K1.12×
14California~3.5M1.09×
15North Dakota~60K1.06×
16North Carolina~800K1.03×
17Indiana~500K1.03×
18New Hampshire~100K1.03×
19Massachusetts~500K1.01×
20South Dakota~60K1.01×
21Alaska~60K1.00×
22Alabama~400K0.99×
23Georgia~800K0.98×
24Maine~100K0.98×
25Florida~2M0.97×
26Wisconsin~400K0.97×
27Utah~200K0.97×
28Colorado~400K0.96×
29Pennsylvania~900K0.93×
30Tennessee~500K0.93×
31Nevada~200K0.92×
32Oklahoma~300K0.90×
33Ohio~700K0.89×
34South Carolina~400K0.87×
35Iowa~200K0.86×
36Rhode Island~70K0.85×
37Virginia~600K0.83×
38Maryland~400K0.83×
39Missouri~400K0.83×
40Minnesota~300K0.82×
41Mississippi~200K0.80×
42Louisiana~300K0.77×
43New York~1M0.76×
44Illinois~700K0.73×
45Kansas~200K0.73×
46Washington, District of Columbia~60K0.73×
47Texas~1.5M0.72×
48New Jersey~500K0.71×
49Arkansas~200K0.69×
50Delaware~50K0.67×
Fig. 06

Affinity by region

Affinity by region — Motorsport, United States
0.67×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorsport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorsport audience
#·InterestCategoryAffinity×
01Cars (film)Movies & TV2.95×
02Motorcycle racingCars & Mobility2.55×
03Motorcycle sportSports2.55×
04Discount TireShopping2.54×
05Motorcycle clubCars & Mobility2.46×
06All-terrain vehicleCars & Mobility2.24×
07HondaCars & Mobility2.17×
08MotorcyclingCars & Mobility2.16×
09Muscle carCars & Mobility2.11×
10DrillHome & Garden2.08×
11HammerHome & Garden2.07×
12EngineCars & Mobility2.06×
13WrenchHome & Garden2.05×
14TireCars & Mobility1.98×
15ToyotaCars & Mobility1.92×
16Used carCars & Mobility1.70×
17Hand toolHome & Garden1.67×
18WheelCars & Mobility1.66×
19Motor vehicleCars & Mobility1.60×
20SUVsCars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorsport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorsport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.19×
DIY MentalityTHRILL1.11×
Luxury OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorsport audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Design AffinityPREMIUM0.76×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorsport have in United States?

Motorsport has an estimated audience of 27,350,134 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Motorsport fans?

29.3% of Motorsport fans are female, 70.7% are male, with an average age of 37.0 years.

03

Which brands do Motorsport fans like most?

Motorsport fans show strongest brand affinity for Cars (film) (2.95×), Discount Tire (2.54×), and Motor vehicle (1.6×) over the country average.

04

Where do Motorsport fans live in United States?

Motorsport fans in United States are most concentrated in California (reach ~3.5M), Florida (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Motorsport fans also like?

Beyond Motorsport itself, the audience over-indexes on Discount Tire (2.54×), Motor vehicle (1.6×), Motorcycle racing (2.55×), and SUVs (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorsport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →