Motorsport Audience in United States

Motorsport logo

Motorsport has an estimated audience of 27,350,134 people in United States. 29.3% are female, 70.7% are male, average age 37.0. Top regions: California, Florida, Texas. Top brand affinities: Cars (film), Discount Tire, Motor vehicle, Motorcycle racing, SUVs.

The average Motorsport fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Cars (film), Discount Tire, Motor vehicle, with strongest over-indexing on Cars (film) (2.95× the country average). Demographically, the Motorsport audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Sport

Demographics of Motorsport fans

Demographic split for Motorsport audience in United States
MetricValue
Female29.3%
Male70.7%
Average age37.0
Estimated audience size27,350,134

Audience persona

The typical Motorsport fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cars (film).

Top regions in United States

Top regions ranked by reach for Motorsport in United States
RegionReachAffinity
California3,514,4501.17×
Florida1,871,0021.01×
Texas1,705,2430.73×
New York1,269,4340.83×
North Carolina897,3441.09×
Pennsylvania868,1540.94×
Georgia866,8481.03×
Michigan850,9911.19×
Ohio792,6760.94×
Washington730,6821.33×
Arizona720,3101.29×
Illinois698,9390.77×
Virginia573,8690.86×
Massachusetts549,8211.02×
Indiana532,0341.06×
Tennessee520,4920.95×
New Jersey507,7240.73×
Oregon479,2051.53×
Kentucky434,9271.27×
Colorado429,6781×
Wisconsin409,6351×
Maryland407,9150.87×
Alabama385,4781.01×
Missouri362,4680.82×
South Carolina355,9950.87×
Minnesota330,0120.84×
Connecticut314,3961.15×
Oklahoma278,7960.92×
Louisiana260,5350.74×
Nevada256,7500.97×
Utah243,8771×
New Mexico226,9641.65×
Idaho225,3441.64×
West Virginia188,9221.48×
Iowa183,1830.81×
Nebraska181,4991.32×
Mississippi165,3990.73×
Arkansas146,9380.65×
Kansas145,1370.67×
Hawaii128,4651.09×
New Hampshire112,2581.04×
Montana96,9231.28×
Maine87,8700.9×
Rhode Island66,4840.76×
South Dakota61,6120.97×
North Dakota60,2431.07×
Washington, District of Columbia55,2940.67×
Alaska48,3410.83×
Wyoming45,7991.13×
Delaware41,2030.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorsport audience
BrandAffinityCategory
Cars (film)2.95×Movies & TV
Discount Tire2.54×Shopping
Motor vehicle1.6×Cars & Mobility
Motorcycle racing2.55×Cars & Mobility
SUVs1.56×Cars & Mobility
Engine2.06×Cars & Mobility
Tire1.98×Cars & Mobility
Toyota1.92×Cars & Mobility
Wheel1.66×Cars & Mobility
Used car1.7×Cars & Mobility
Motorcycling2.16×Cars & Mobility
Drill2.08×Home & Garden
Motorcycle sport2.55×Sports
All-terrain vehicle2.24×Cars & Mobility
Honda2.17×Cars & Mobility
Real Madrid C.F.1.62×Sports
Wrench2.05×Home & Garden
Muscle car2.11×Cars & Mobility
Motorcycle club2.46×Cars & Mobility
Hammer2.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorsport audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.18
Risk AppetiteTHRILL1.14
Early Adopter MentalityPOWER1.11
Sports ActivityPOWER1.07
Luxury OrientationPREMIUM1.06
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Motorsport
CountryShare
United States18.5%
Italy5.9%
Japan4.8%

See Motorsport audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Motorsport have in United States?

Motorsport has an estimated audience of 27,350,134 people in United States, concentrated in California and Florida.

What is the gender split and age of Motorsport fans?

29.3% of Motorsport fans are female, 70.7% are male, with an average age of 37.0 years.

Which brands do Motorsport fans like most?

Motorsport fans show strongest brand affinity for Cars (film) (2.95×), Discount Tire (2.54×), and Motor vehicle (1.6×) over the country average.

Where do Motorsport fans live in United States?

Motorsport fans in United States are most concentrated in California (reach 3,514,450), Florida (reach 1,871,002), and Texas (reach 1,705,243). These three regions account for the largest share of the active audience.

What other brands do Motorsport fans also like?

Beyond Motorsport itself, the audience over-indexes on Discount Tire (2.54×), Motor vehicle (1.6×), Motorcycle racing (2.55×), and SUVs (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.