A data profile of the people who buy, follow and care about Formula One in France — modelled from more than twelve digital signal sources. Formula One has an estimated audience of 6,719,961 people in France.
The average Formula One fan in France is 38.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include MotoGP, Oscaro, Google Maps, with strongest over-indexing on MotoGP (2.19× the country average).
Demographically, the Formula One audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Formula One fan in France is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Formula One profile in France.
26.9% are female, 73.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 26.9% |
| Male | 73.1% |
| Average age | 38.7 |
| Estimated audience size | 6,719,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Formula One audience comes from France.
| Country | Share |
|---|---|
| United States | 14.1% |
| Italy | 13.6% |
| Brazil | 11.1% |
Where the Formula One audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.41× | |
| 02 | Provence-Alpes-Côte d'Azur | ~500K | 1.24× | |
| 03 | Nouvelle-Aquitaine | ~500K | 1.17× | |
| 04 | Centre-Val de Loire | ~200K | 1.11× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.04× | |
| 06 | Occitanie | ~400K | 0.96× | |
| 07 | Corsica | ~20K | 0.96× | |
| 08 | Pays de la Loire | ~300K | 0.95× | |
| 09 | Grand Est | ~400K | 0.94× | |
| 10 | Hauts-de-France | ~400K | 0.92× | |
| 11 | Brittany | ~200K | 0.91× | |
| 12 | Normandy | ~200K | 0.90× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.85× |
The strongest cross-interests of the Formula One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 3.57× | ||
| 02 | Charles Leclerc | Sports | 3.28× | ||
| 03 | Michael Schumacher | Sports | 3.15× | ||
| 04 | Morgan Motor Company | Cars & Mobility | 2.46× | ||
| 05 | MotoGP | Sports | 2.19× | ||
| 06 | Motorcycle racing | Cars & Mobility | 2.10× | ||
| 07 | Ferrari | Cars & Mobility | 2.09× | ||
| 08 | Oscaro | Cars & Mobility | 2.07× | ||
| 09 | Sport bike | Cars & Mobility | 1.88× | ||
| 10 | Motorcycling | Cars & Mobility | 1.81× | ||
| 11 | Motorcycle sport | Sports | 1.81× | ||
| 12 | Engine | Cars & Mobility | 1.80× | ||
| 13 | Audi | Cars & Mobility | 1.74× | ||
| 14 | Tire | Cars & Mobility | 1.68× | ||
| 15 | Cars (film) | Movies & TV | 1.67× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.67× | ||
| 17 | Robert Redford | Movies & TV | 1.59× | ||
| 18 | Google Maps | Internet & Social Media | 1.56× | ||
| 19 | Motor vehicle | Cars & Mobility | 1.53× | ||
| 20 | BMW | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.35× | |
| Risk Appetite | THRILL | 1.32× | |
| Need for Security | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.87× | |
| Sustainability | BALANCE | 0.88× | |
| Creativity | OPEN | 0.90× |
Formula One has an estimated audience of 6,719,961 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
26.9% of Formula One fans are female, 73.1% are male, with an average age of 38.7 years.
Formula One fans show strongest brand affinity for MotoGP (2.19×), Oscaro (2.07×), and Google Maps (1.56×) over the country average.
Formula One fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Formula One itself, the audience over-indexes on Oscaro (2.07×), Google Maps (1.56×), Motor vehicle (1.53×), and Motorcycle racing (2.1×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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