Peugeot Audience in France
Peugeot has an estimated audience of 5,819,003 people in France. 31.5% are female, 68.5% are male, average age 44.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: La Centrale, Oscaro, Google Maps, Clothing, Peugeot 2008.
The average Peugeot fan in France is 44.7 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include La Centrale, Oscaro, Google Maps, with strongest over-indexing on La Centrale (3.12× the country average). Demographically, the Peugeot audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Peugeot fans
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 44.7 |
| Estimated audience size | 5,819,003 |
Audience persona
The typical Peugeot fan in France is more male, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for La Centrale.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,079,441 | 1.04× |
| Auvergne-Rhône-Alpes | 740,049 | 1.08× |
| Hauts-de-France | 558,143 | 1.09× |
| Nouvelle-Aquitaine | 531,498 | 1.04× |
| Grand Est | 513,188 | 1.09× |
| Occitanie | 511,538 | 1.02× |
| Provence-Alpes-Côte d'Azur | 423,272 | 0.98× |
| Pays de la Loire | 297,466 | 0.92× |
| Normandy | 285,460 | 1.01× |
| Bourgogne-Franche-Comté | 247,149 | 1.05× |
| Brittany | 238,105 | 0.84× |
| Centre-Val de Loire | 227,532 | 1.04× |
| Corsica | 23,464 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Centrale | 3.12× | Cars & Mobility |
| Oscaro | 3.42× | Cars & Mobility |
| Google Maps | 2.82× | Internet & Social Media |
| Clothing | 1.63× | Fashion & Accessoires |
| Peugeot 2008 | 7.41× | Cars & Mobility |
| Macif | 2.44× | Business & Career |
| Norauto | 2.44× | Cars & Mobility |
| Used car | 3.81× | Cars & Mobility |
| Peugeot 3008 | 6.03× | Cars & Mobility |
| Pro BTP | 2.61× | Business & Career |
| Engie | 1.56× | Home & Garden |
| Bourse Direct | 2.84× | Business & Career |
| Google News | 1.87× | News |
| SUVs | 2.35× | Cars & Mobility |
| Peugeot 208 | 4.5× | Cars & Mobility |
| Brico Dépôt | 1.75× | Shopping |
| Peugeot 308 | 5.7× | Cars & Mobility |
| Lidl | 1.67× | Shopping |
| Cupra | 5.01× | Cars & Mobility |
| Renault | 2.33× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 7.91 |
| Mindfulness | BALANCE | 1.71 |
| Indulgence | JOY | 1.67 |
| Community Orientation | OPEN | 1.58 |
| Family Orientation | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 10.3% |
| France | 8.7% |
| Brazil | 8.7% |
See Peugeot audiences in other countries
More Car manufacturer audiences in France
- Renault (7,060,253)
- BMW (5,673,330)
- Volkswagen (5,429,335)
- Audi (4,745,878)
- Tesla Motors (4,706,623)
Frequently asked questions
How many fans does Peugeot have in France?
Peugeot has an estimated audience of 5,819,003 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Peugeot fans?
31.5% of Peugeot fans are female, 68.5% are male, with an average age of 44.7 years.
Which brands do Peugeot fans like most?
Peugeot fans show strongest brand affinity for La Centrale (3.12×), Oscaro (3.42×), and Google Maps (2.82×) over the country average.
Where do Peugeot fans live in France?
Peugeot fans in France are most concentrated in Île-de-France (reach 1,079,441), Auvergne-Rhône-Alpes (reach 740,049), and Hauts-de-France (reach 558,143). These three regions account for the largest share of the active audience.
What other brands do Peugeot fans also like?
Beyond Peugeot itself, the audience over-indexes on Oscaro (3.42×), Google Maps (2.82×), Clothing (1.63×), and Peugeot 2008 (7.41×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.