Rascasse Audience Intelligence

Coca-Cola Target Market in United States

Coca-Cola has an estimated audience of 8M people in United States.

#1among Soft drinks in United States#494among brands in United States#337in Food & Beverages

The average Coca-Cola fan in United States is 37.2 years old, more male, and lives primarily in California.

By number of fans, Coca-Cola ranks #1 among the 76 objects in Soft drinks in United States — 73.2× the group median.

Its fans are 2.3 years older than the group average of 34.9.

Women make up 44.9% of the fan base, 8.5 percentage points fewer than the group average.

Compared with the other 75 objects in Soft drinks, Coca-Cola fans stand out for their interest in Concurrent Versions System, Instant messaging and Televisions.

Most fans live in California, Texas, Florida.

Top affinities include Soft drinks, Concurrent Versions System, Instant messaging, with strongest over-indexing on Soft drinks (2.62× the country average).

Demographically, the Coca-Cola audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Coca-Cola fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for Soft drinks.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8M
in United States
Gender
44.9%♀
55.1% male
Age
37.2
average years
Country rank
#4462
among all objects in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Coca-Cola

44.9% are female, 55.1% are male, average age 37.2.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Coca-Cola audience in United States
MetricValue
Female44.9%
Male55.1%
Average age37.2
Estimated audience size8M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Coca-Cola audience in United States
Age bracketShare%
16-2429%
25-3418%
35-4418%
45-5419%
55+16%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Coca-Cola audience comes from United States.

Worldwide audience distribution share by country for Coca-Cola
CountryShare
Brazil12.8%
United States12.8%
Mexico7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Coca-Cola customers by region in United States
#RegionReachAffinity×
01Georgia~500K1.89×
02Texas~800K1.40×
03Alabama~200K1.39×
04Kentucky~100K1.23×
05Louisiana~100K1.22×
06Indiana~200K1.20×
07North Carolina~300K1.19×
08Tennessee~200K1.19×
09Arkansas~80K1.18×
10Mississippi~80K1.16×
11South Carolina~100K1.14×
12Florida~600K1.13×
13Oklahoma~100K1.09×
14Nevada~80K1.08×
15California~1M1.06×
16Utah~80K1.05×
17Illinois~300K1.04×
18Missouri~200K1.04×
19New Jersey~200K1.03×
20Maryland~200K1.03×
21North Dakota~20K1.03×
22Arizona~200K1.02×
23Ohio~300K1.01×
24Kansas~70K1.01×
25New Mexico~50K1.01×
26Virginia~200K1.00×
27Connecticut~80K0.99×
28Pennsylvania~300K0.98×
29Oregon~100K0.97×
30Nebraska~50K0.97×
31Michigan~200K0.96×
32South Dakota~20K0.96×
33New York~400K0.93×
34Washington~200K0.92×
35Wisconsin~100K0.91×
36Iowa~70K0.91×
37Rhode Island~20K0.89×
38Idaho~40K0.87×
39West Virginia~40K0.87×
40Massachusetts~100K0.86×
41Colorado~100K0.86×
42Minnesota~100K0.85×
43New Hampshire~20K0.79×
44Delaware~20K0.78×
45Montana~20K0.77×
46Alaska~10K0.74×
47Vermont~10K0.74×
48Hawaii~20K0.72×
49Washington, District of Columbia~10K0.71×
50Maine~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Coca-Cola, United States
0.70×1.00×1.89×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Coca-Cola audience vs. the country average
#·InterestCategoryAffinity×
01Soft drinksFood & Beverages2.62×
02Concurrent Versions SystemTechnology & Electronics2.50×
03Instant messagingInternet & Social Media2.25×
04TelevisionsTechnology & Electronics2.14×
05Dollar GeneralShopping2.06×
06Taco BellFood & Beverages2.05×
07Android (operating system)Technology & Electronics2.01×
08AdventureTravel & Leisure1.92×
09FloridaTravel & Leisure1.91×
10Video gamesGames1.90×
11Rock musicMusic & Radio1.74×
12United StatesTravel & Leisure1.72×
13Pop musicMusic & Radio1.72×
14Comedy moviesMovies & TV1.68×
15ComputersTechnology & Electronics1.66×
16NatureHome & Garden1.65×
17Food and drinkFood & Beverages1.55×
18U.S. stateTravel & Leisure1.53×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Coca-Cola audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Coca-Cola audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Need for SecurityCONSERVATISM1.56×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Coca-Cola audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Coca-Cola over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/coca-cola-3181” · Methodology