Rascasse Audience Intelligence

Green tea Audience in United States

A data profile of the people who buy, follow and care about Green tea in United States — modelled from more than twelve digital signal sources. Green tea has an estimated audience of 7,782,117 people in United States.

#16among Beverage in United States#2790among Topic in United States#343in Food & Beverages

The average Green tea fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jejudo, Beauty, Shoes, with strongest over-indexing on Jejudo (11.08× the country average).

Demographically, the Green tea audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green tea fan in United States is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Jejudo.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green tea profile in United States.

Audience size
7.8M
in United States
Gender
63.8%♀
36.2% male
Age
38.9
average years
Country rank
#4562
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green tea fans

63.8% are female, 36.2% are male, average age 38.9.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Green tea audience in United States
MetricValue
Female63.8%
Male36.2%
Average age38.9
Estimated audience size7,782,117
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Green tea audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Green tea audience comes from United States.

Worldwide audience distribution share by country for Green tea
CountryShare
Japan12.9%
United States11.1%
China9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Green tea fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~200K2.06×
02Maine~50K1.82×
03Massachusetts~200K1.55×
04Georgia~400K1.50×
05Louisiana~200K1.50×
06Florida~700K1.38×
07Mississippi~80K1.27×
08Hawaii~40K1.19×
09North Carolina~300K1.14×
10Texas~700K1.12×
11West Virginia~40K1.12×
12New York~500K1.11×
13Illinois~300K1.09×
14Kansas~70K1.09×
15Alabama~100K1.08×
16Connecticut~80K1.06×
17Arizona~200K1.03×
18New Jersey~200K1.02×
19South Carolina~100K1.02×
20Tennessee~200K1.00×
21Arkansas~60K1.00×
22California~800K0.99×
23Oklahoma~90K0.99×
24Indiana~100K0.97×
25Maryland~100K0.96×
26New Mexico~40K0.95×
27Kentucky~90K0.93×
28Virginia~200K0.92×
29Washington~100K0.92×
30Michigan~200K0.91×
31Missouri~100K0.91×
32Pennsylvania~200K0.88×
33Ohio~200K0.88×
34Nevada~70K0.88×
35Rhode Island~20K0.88×
36Delaware~20K0.88×
37Nebraska~30K0.86×
38Iowa~50K0.85×
39Minnesota~90K0.83×
40North Dakota~10K0.81×
41South Dakota~10K0.80×
42Alaska~10K0.80×
43New Hampshire~20K0.79×
44Utah~50K0.78×
45Washington, District of Columbia~20K0.75×
46Oregon~70K0.74×
47Idaho~30K0.74×
48Colorado~90K0.69×
49Montana~10K0.69×
50Vermont~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Green tea, United States
0.69×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green tea audience
#·InterestCategoryAffinity×
01JejudoTravel & Leisure11.08×
02Black teaFood & Beverages8.29×
03Camellia sinensisHealth6.11×
04MatchaFood & Beverages4.88×
05Herbal teaFood & Beverages4.28×
06Anime conventionLiterature2.13×
07Natural skin careBeauty & Wellness2.10×
08Human hair growthHealth2.02×
09Anime and manga fandomLiterature1.99×
10Hair follicleBeauty & Wellness1.82×
11ShoesFashion & Accessoires1.73×
12Hair productsBeauty & Wellness1.67×
13Self careHealth1.65×
14Trader Joe'sShopping1.63×
15BeautyBeauty & Wellness1.61×
167-ElevenShopping1.59×
17TeaFood & Beverages1.57×
18Skin careBeauty & Wellness1.57×
19SephoraShopping1.52×
20VeganismFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green tea audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Healthy LifestyleBALANCE1.35×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green tea audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.96×
Community OrientationOPEN1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green tea have in United States?

Green tea has an estimated audience of 7,782,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Green tea fans?

63.8% of Green tea fans are female, 36.2% are male, with an average age of 38.9 years.

03

Which brands do Green tea fans like most?

Green tea fans show strongest brand affinity for Jejudo (11.08×), Beauty (1.61×), and Shoes (1.73×) over the country average.

04

Where do Green tea fans live in United States?

Green tea fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Green tea fans also like?

Beyond Green tea itself, the audience over-indexes on Beauty (1.61×), Shoes (1.73×), Hair products (1.67×), and Trader Joe's (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Green tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Green tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →