Camellia sinensis Audience in United States

Camellia sinensis has an estimated audience of 3,206,059 people in United States. 73.7% are female, 26.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Bubble tea, Singer-songwriter, Microblogging.

The average Camellia sinensis fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Bubble tea, with strongest over-indexing on Autism Awareness (9.88× the country average). Demographically, the Camellia sinensis audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Camellia sinensis fans

Demographic split for Camellia sinensis audience in United States
MetricValue
Female73.7%
Male26.3%
Average age38.3
Estimated audience size3,206,059

Audience persona

The typical Camellia sinensis fan in United States is more female, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Camellia sinensis in United States
RegionReachAffinity
California480,9591.36×
Texas274,7881×
Florida236,8921.09×
New York176,4600.98×
North Carolina122,7211.27×
Washington116,2591.81×
Georgia115,3311.17×
Pennsylvania100,6860.93×
Virginia92,3491.18×
Illinois90,7320.85×
Ohio84,2960.85×
Oregon74,6312.03×
Michigan72,5530.87×
New Jersey71,7590.88×
Tennessee67,8181.05×
Massachusetts62,9841×
South Carolina61,7991.28×
Arizona60,0890.92×
Maryland55,4331.01×
Colorado52,2921.03×
Missouri47,4960.92×
Indiana46,8600.8×
Alabama45,6941.02×
Louisiana42,3541.02×
Minnesota38,4980.84×
Wisconsin38,3790.8×
Kentucky34,5410.86×
Utah33,9291.18×
Oklahoma32,4650.91×
Connecticut30,6730.95×
Nevada26,5700.86×
Arkansas26,1690.99×
Hawaii23,2901.69×
Mississippi22,8920.87×
Kansas19,2530.76×
Iowa18,3990.7×
Idaho16,2971.01×
New Mexico15,7260.98×
West Virginia12,9230.87×
Nebraska11,3240.7×
Maine11,2700.98×
New Hampshire10,9920.87×
Washington, District of Columbia10,2941.07×
Rhode Island9,6190.94×
Montana8,4620.95×
Alaska8,0431.17×
Delaware6,8320.77×
Vermont6,6331.18×
South Dakota4,4150.6×
North Dakota3,4850.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camellia sinensis audience
BrandAffinityCategory
Autism Awareness9.88×Health
Diabetes mellitus awareness6.63×Health
Bubble tea12.13×Food & Beverages
Singer-songwriter3.15×Music & Radio
Microblogging6.77×Technology & Electronics
Costa Coffee29.17×Food & Beverages
Indeed.com2.7×Business & Career
Green tea7.14×Food & Beverages
Tim Horton5.74×Sports
Columbo18.42×Movies & TV
Income tax7.03×Business & Career
Herbal tea7.32×Food & Beverages
Take-out2.75×Food & Beverages
Shellfish6.05×Food & Beverages
Confucianism21.25×Politics & Society
Bachelor of Business Administration20.59×Business & Career
Google Maps2.12×Internet & Social Media
Lace wig2.97×Beauty & Wellness
Google News3.01×News
Teyana Taylor4.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camellia sinensis audience
TraitClusterScore
Design AffinityPREMIUM2
IndulgenceJOY1.77
Urban LifestyleOPEN1.75
SustainabilityBALANCE1.67
Luxury OrientationPREMIUM1.67
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Camellia sinensis
CountryShare
United States17.8%
Japan9.4%
Vietnam8.0%

See Camellia sinensis audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Camellia sinensis have in United States?

Camellia sinensis has an estimated audience of 3,206,059 people in United States, concentrated in California and Texas.

What is the gender split and age of Camellia sinensis fans?

73.7% of Camellia sinensis fans are female, 26.3% are male, with an average age of 38.3 years.

Which brands do Camellia sinensis fans like most?

Camellia sinensis fans show strongest brand affinity for Autism Awareness (9.88×), Diabetes mellitus awareness (6.63×), and Bubble tea (12.13×) over the country average.

Where do Camellia sinensis fans live in United States?

Camellia sinensis fans in United States are most concentrated in California (reach 480,959), Texas (reach 274,788), and Florida (reach 236,892). These three regions account for the largest share of the active audience.

What other brands do Camellia sinensis fans also like?

Beyond Camellia sinensis itself, the audience over-indexes on Diabetes mellitus awareness (6.63×), Bubble tea (12.13×), Singer-songwriter (3.15×), and Microblogging (6.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camellia sinensis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.