Rascasse Audience Intelligence

Camellia sinensis Audience in United States

A data profile of the people who buy, follow and care about Camellia sinensis in United States — modelled from more than twelve digital signal sources. Camellia sinensis has an estimated audience of 3,206,059 people in United States.

#4923among Topic in United States#375in Health

The average Camellia sinensis fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bubble tea, Columbo, Tim Horton, with strongest over-indexing on Bubble tea (8.46× the country average).

Demographically, the Camellia sinensis audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Camellia sinensis fan in United States is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Bubble tea.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camellia sinensis profile in United States.

Audience size
3.2M
in United States
Gender
73.7%♀
26.3% male
Age
38.3
average years
Country rank
#9721
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Camellia sinensis fans

73.7% are female, 26.3% are male, average age 38.3.

Fig. 02

Gender split

73.7%
Female
26.3%
Male
Demographic split for Camellia sinensis audience in United States
MetricValue
Female73.7%
Male26.3%
Average age38.3
Estimated audience size3,206,059
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Camellia sinensis audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Camellia sinensis audience comes from United States.

Worldwide audience distribution share by country for Camellia sinensis
CountryShare
United States17.8%
Japan9.4%
Vietnam8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camellia sinensis audience in United States is strongest.

Fig. 05

Top regions by affinity

Camellia sinensis fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K1.99×
02Washington~100K1.76×
03Hawaii~20K1.59×
04California~500K1.39×
05Utah~40K1.30×
06South Carolina~60K1.19×
07North Carolina~100K1.12×
08Virginia~90K1.10×
09Georgia~100K1.09×
10Idaho~20K1.09×
11Alaska~7K1.08×
12Arkansas~30K1.07×
13Vermont~6K1.05×
14New Mexico~20K1.04×
15Florida~200K1.03×
16Louisiana~40K1.03×
17Alabama~50K1.01×
18Maryland~50K1.00×
19Maine~10K1.00×
20Tennessee~60K0.99×
21Massachusetts~60K0.97×
22Oklahoma~30K0.97×
23West Virginia~10K0.97×
24New Hampshire~10K0.96×
25Montana~9K0.96×
26Pennsylvania~100K0.95×
27Arizona~60K0.95×
28Colorado~50K0.94×
29Mississippi~20K0.94×
30Texas~300K0.93×
31New York~200K0.93×
32Rhode Island~10K0.93×
33Washington, District of Columbia~9K0.93×
34Missouri~50K0.92×
35Delaware~8K0.92×
36Connecticut~30K0.91×
37North Dakota~6K0.91×
38Kentucky~40K0.90×
39South Dakota~7K0.90×
40Kansas~20K0.89×
41Nebraska~10K0.87×
42Minnesota~40K0.86×
43Nevada~30K0.86×
44Illinois~90K0.85×
45Indiana~50K0.84×
46Wisconsin~40K0.84×
47New Jersey~70K0.83×
48Michigan~70K0.80×
49Iowa~20K0.80×
50Ohio~80K0.79×
Fig. 06

Affinity by region

Affinity by region — Camellia sinensis, United States
0.79×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camellia sinensis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camellia sinensis audience
#·InterestCategoryAffinity×
01ColumboMovies & TV18.42×
02SC FreiburgSports18.42×
03Costa CoffeeFood & Beverages17.84×
04ConfucianismPolitics & Society14.54×
05Bubble teaFood & Beverages8.46×
06Coffee roastingFood & Beverages7.47×
07Philz CoffeeFood & Beverages7.14×
08Herbal teaFood & Beverages6.73×
09Green teaFood & Beverages6.11×
10Tim HortonSports5.24×
11National Women's Soccer LeagueSports4.75×
12ShellfishFood & Beverages4.38×
13Web serverTechnology & Electronics4.14×
14Teyana TaylorMovies & TV4.03×
15Krispy KremeFood & Beverages2.98×
16Catherine O'HaraMovies & TV2.83×
17Internet celebrityInternet & Social Media2.41×
18Google NewsNews2.25×
19Trader Joe'sShopping1.97×
20Pizza HutFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camellia sinensis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camellia sinensis audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Urban LifestyleOPEN1.63×
TravellingTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camellia sinensis audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.88×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Camellia sinensis have in United States?

Camellia sinensis has an estimated audience of 3,206,059 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Camellia sinensis fans?

73.7% of Camellia sinensis fans are female, 26.3% are male, with an average age of 38.3 years.

03

Which brands do Camellia sinensis fans like most?

Camellia sinensis fans show strongest brand affinity for Bubble tea (8.46×), Columbo (18.42×), and Tim Horton (5.24×) over the country average.

04

Where do Camellia sinensis fans live in United States?

Camellia sinensis fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Camellia sinensis fans also like?

Beyond Camellia sinensis itself, the audience over-indexes on Columbo (18.42×), Tim Horton (5.24×), Green tea (6.11×), and Coffee roasting (7.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Camellia sinensis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Camellia sinensis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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