Rascasse Audience Intelligence

Camellia sinensis Audience in Germany

A data profile of the people who buy, follow and care about Camellia sinensis in Germany — modelled from more than twelve digital signal sources. Camellia sinensis has an estimated audience of 669,019 people in Germany.

#3968among Topic in Germany#269in Health

The average Camellia sinensis fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Herbal tea, Mikaela Shiffrin, Green tea, with strongest over-indexing on Herbal tea (21.43× the country average).

Demographically, the Camellia sinensis audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Camellia sinensis fan in Germany is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Herbal tea.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camellia sinensis profile in Germany.

Audience size
669K
in Germany
Gender
72.1%♀
27.9% male
Age
37.5
average years
Country rank
#9193
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Camellia sinensis fans

72.1% are female, 27.9% are male, average age 37.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Camellia sinensis audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age37.5
Estimated audience size669,019
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Camellia sinensis audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3924%
40-4922%
50+12%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Camellia sinensis audience comes from Germany.

Worldwide audience distribution share by country for Camellia sinensis
CountryShare
United States17.8%
Japan9.4%
Vietnam8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camellia sinensis audience in Germany is strongest.

Fig. 05

Top regions by affinity

Camellia sinensis fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.24×
02Hamburg~20K1.10×
03Baden-Württemberg~100K1.09×
04Hessen~60K1.08×
05Bayern~100K1.07×
06Sachsen~30K1.03×
07Bremen~6K1.03×
08Nordrhein-Westfalen~100K0.98×
09Rheinland-Pfalz~30K0.98×
10Brandenburg~20K0.98×
11Schleswig-Holstein~20K0.97×
12Saarland~8K0.97×
13Niedersachsen~60K0.94×
14Thüringen~20K0.94×
15Sachsen-Anhalt~20K0.92×
16Mecklenburg-Vorpommern~10K0.92×
Fig. 06

Affinity by region

Affinity by region — Camellia sinensis, Germany
0.92×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camellia sinensis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camellia sinensis audience
#·InterestCategoryAffinity×
01Herbal teaFood & Beverages21.43×
02White teaFood & Beverages20.00×
03Yogi TeaFood & Beverages20.00×
04Tea houseFood & Beverages19.29×
05Black teaFood & Beverages18.53×
06Mikaela ShiffrinSports16.95×
07Green teaFood & Beverages14.17×
08Dua LipaMusic & Radio6.04×
09GoodreadsLiterature5.06×
10Non-alcoholic beverageFood & Beverages4.49×
11Arnold SchwarzeneggerMovies & TV4.25×
12Chocolate brownieFood & Beverages4.18×
13Ariana GrandeMusic & Radio3.99×
14Tour de FranceSports3.03×
15KitchenwareHome & Garden2.85×
16HugendubelShopping2.67×
17ConfectioneryFood & Beverages2.43×
18Müller (company)Food & Beverages1.95×
19Netto Marken-DiscountShopping1.81×
20TagesschauMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camellia sinensis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camellia sinensis audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
ExtroversionTHRILL1.60×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camellia sinensis audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.91×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Camellia sinensis have in Germany?

Camellia sinensis has an estimated audience of 669,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Camellia sinensis fans?

72.1% of Camellia sinensis fans are female, 27.9% are male, with an average age of 37.5 years.

03

Which brands do Camellia sinensis fans like most?

Camellia sinensis fans show strongest brand affinity for Herbal tea (21.43×), Mikaela Shiffrin (16.95×), and Green tea (14.17×) over the country average.

04

Where do Camellia sinensis fans live in Germany?

Camellia sinensis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Camellia sinensis fans also like?

Beyond Camellia sinensis itself, the audience over-indexes on Mikaela Shiffrin (16.95×), Green tea (14.17×), Black tea (18.53×), and White tea (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Camellia sinensis audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Camellia sinensis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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