Black tea Audience in Germany
A data profile of the people who buy, follow and care about Black tea in Germany — modelled from more than twelve digital signal sources. Black tea has an estimated audience of 449,595 people in Germany.
The average Black tea fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Camellia sinensis, Diet soda, Megan Fox, with strongest over-indexing on Camellia sinensis (18.53× the country average).
Demographically, the Black tea audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Black tea fan in Germany is more female, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Camellia sinensis.
At a glance
The key figures that characterise the Black tea profile in Germany.
Search interest · 12-month trend
Demographics of Black tea fans
72.9% are female, 27.1% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 37.6 |
| Estimated audience size | 449,595 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Black tea audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 40.3% |
| China | 19.3% |
| United States | 7.2% |
Geography
Where the Black tea audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.18× | |
| 02 | Saarland | ~6K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.10× | |
| 04 | Sachsen-Anhalt | ~10K | 1.10× | |
| 05 | Rheinland-Pfalz | ~20K | 1.07× | |
| 06 | Niedersachsen | ~50K | 1.06× | |
| 07 | Thüringen | ~10K | 1.06× | |
| 08 | Hamburg | ~10K | 1.05× | |
| 09 | Hessen | ~30K | 1.02× | |
| 10 | Mecklenburg-Vorpommern | ~9K | 1.02× | |
| 11 | Berlin | ~20K | 0.98× | |
| 12 | Bayern | ~70K | 0.96× | |
| 13 | Schleswig-Holstein | ~20K | 0.95× | |
| 14 | Bremen | ~4K | 0.94× | |
| 15 | Brandenburg | ~10K | 0.81× | |
| 16 | Baden-Württemberg | ~40K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Black tea audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mooncake | Food & Beverages | 37.96× | ||
| 02 | Chinese tea | Food & Beverages | 35.03× | ||
| 03 | Diet soda | Food & Beverages | 24.83× | ||
| 04 | Trident (gum) | Food & Beverages | 24.28× | ||
| 05 | Tea bag | Food & Beverages | 23.84× | ||
| 06 | Oolong | Food & Beverages | 20.57× | ||
| 07 | Western Sydney Wanderers FC | Sports | 19.96× | ||
| 08 | Camellia sinensis | Health | 18.53× | ||
| 09 | Staples (Canada) | Business & Career | 17.26× | ||
| 10 | Hard Rock Cafe | Food & Beverages | 10.17× | ||
| 11 | Waterfall | Travel & Leisure | 9.50× | ||
| 12 | Gluten | Health | 8.90× | ||
| 13 | Megan Fox | Movies & TV | 8.13× | ||
| 14 | Green tea | Food & Beverages | 7.25× | ||
| 15 | Plant-based diet | Health | 6.90× | ||
| 16 | Richard Gere | Movies & TV | 6.43× | ||
| 17 | DEVK | Business & Career | 6.32× | ||
| 18 | Turmeric | Food & Beverages | 6.23× | ||
| 19 | Vegan Recipes | Food & Beverages | 5.05× | ||
| 20 | Healthy food | Health | 4.49× |
Personality of the Black tea audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Quality Awareness | PREMIUM | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Career Orientation | POWER | 0.71× |
Frequently asked questions
How many fans does Black tea have in Germany?
Black tea has an estimated audience of 449,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black tea fans?
72.9% of Black tea fans are female, 27.1% are male, with an average age of 37.6 years.
Which brands do Black tea fans like most?
Black tea fans show strongest brand affinity for Camellia sinensis (18.53×), Diet soda (24.83×), and Megan Fox (8.13×) over the country average.
Where do Black tea fans live in Germany?
Black tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Black tea fans also like?
Beyond Black tea itself, the audience over-indexes on Diet soda (24.83×), Megan Fox (8.13×), Western Sydney Wanderers FC (19.96×), and Tea bag (23.84×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Black tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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