Black tea Audience in Germany
Black tea has an estimated audience of 449,595 people in Germany. 72.9% are female, 27.1% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Camellia sinensis, Diet soda, Megan Fox, Western Sydney Wanderers FC, Tea bag.
The average Black tea fan in Germany is 37.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Camellia sinensis, Diet soda, Megan Fox, with strongest over-indexing on Camellia sinensis (18.53× the country average). Demographically, the Black tea audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Black tea fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 37.6 |
| Estimated audience size | 449,595 |
Audience persona
The typical Black tea fan in Germany is more female, around 37.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Camellia sinensis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,825 | 1.15× |
| Bayern | 69,434 | 0.96× |
| Niedersachsen | 47,752 | 1.09× |
| Baden-Württemberg | 37,345 | 0.61× |
| Hessen | 35,358 | 1.03× |
| Sachsen | 26,708 | 1.21× |
| Rheinland-Pfalz | 24,561 | 1.09× |
| Berlin | 18,588 | 0.92× |
| Schleswig-Holstein | 15,364 | 0.95× |
| Sachsen-Anhalt | 12,881 | 1.11× |
| Thüringen | 11,404 | 1× |
| Hamburg | 10,970 | 1.08× |
| Brandenburg | 10,405 | 0.75× |
| Mecklenburg-Vorpommern | 8,682 | 1.01× |
| Saarland | 6,710 | 1.22× |
| Bremen | 3,176 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Camellia sinensis | 18.53× | Health |
| Diet soda | 24.83× | Food & Beverages |
| Megan Fox | 8.13× | Movies & TV |
| Western Sydney Wanderers FC | 19.96× | Sports |
| Tea bag | 23.84× | Food & Beverages |
| Gluten | 8.9× | Health |
| Healthy food | 4.49× | Health |
| Oolong | 20.57× | Food & Beverages |
| Mooncake | 37.96× | Food & Beverages |
| Green tea | 7.25× | Food & Beverages |
| Vegan Recipes | 5.05× | Food & Beverages |
| Hard Rock Cafe | 10.17× | Food & Beverages |
| Richard Gere | 6.43× | Movies & TV |
| Chinese tea | 35.03× | Food & Beverages |
| Plant-based diet | 6.9× | Health |
| Waterfall | 9.5× | Travel & Leisure |
| Staples (Canada) | 17.26× | Business & Career |
| DEVK | 6.32× | Business & Career |
| Turmeric | 6.23× | Food & Beverages |
| Did You Know | 22.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.73 |
| Urban Lifestyle | OPEN | 1.69 |
| Mindfulness | BALANCE | 1.61 |
| Indulgence | JOY | 1.59 |
| Extroversion | THRILL | 1.58 |
| Creativity | OPEN | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 40.3% |
| China | 19.3% |
| United States | 7.2% |
See Black tea audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Black tea have in Germany?
Black tea has an estimated audience of 449,595 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black tea fans?
72.9% of Black tea fans are female, 27.1% are male, with an average age of 37.6 years.
Which brands do Black tea fans like most?
Black tea fans show strongest brand affinity for Camellia sinensis (18.53×), Diet soda (24.83×), and Megan Fox (8.13×) over the country average.
Where do Black tea fans live in Germany?
Black tea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,825), Bayern (reach 69,434), and Niedersachsen (reach 47,752). These three regions account for the largest share of the active audience.
What other brands do Black tea fans also like?
Beyond Black tea itself, the audience over-indexes on Diet soda (24.83×), Megan Fox (8.13×), Western Sydney Wanderers FC (19.96×), and Tea bag (23.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.