Oolong Audience in Germany
Oolong has an estimated audience of 233,016 people in Germany. 75.0% are female, 25.0% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Herbal tea, Green tea, White tea, Livemusic, Black tea.
The average Oolong fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Herbal tea, Green tea, White tea, with strongest over-indexing on Herbal tea (52.54× the country average). Demographically, the Oolong audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Oolong fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.6 |
| Estimated audience size | 233,016 |
Audience persona
The typical Oolong fan in Germany is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Herbal tea.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,199 | 1.04× |
| Bayern | 39,948 | 1.07× |
| Baden-Württemberg | 33,378 | 1.05× |
| Niedersachsen | 22,261 | 0.98× |
| Hessen | 20,629 | 1.16× |
| Berlin | 17,925 | 1.72× |
| Sachsen | 11,811 | 1.03× |
| Rheinland-Pfalz | 10,114 | 0.87× |
| Schleswig-Holstein | 6,773 | 0.81× |
| Hamburg | 6,771 | 1.29× |
| Brandenburg | 5,930 | 0.82× |
| Thüringen | 4,624 | 0.78× |
| Sachsen-Anhalt | 4,332 | 0.72× |
| Mecklenburg-Vorpommern | 3,600 | 0.81× |
| Bremen | 2,216 | 1.11× |
| Saarland | 2,120 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herbal tea | 52.54× | Food & Beverages |
| Green tea | 21.18× | Food & Beverages |
| White tea | 54.58× | Food & Beverages |
| Livemusic | 7.23× | Music & Radio |
| Black tea | 21.36× | Food & Beverages |
| Non-fiction books | 7.35× | Literature |
| Kitchenware | 5.15× | Home & Garden |
| Property finder | 4.87× | Home & Garden |
| Modern architecture | 4.34× | Arts & Culture |
| Fresh water | 11.55× | Food & Beverages |
| Diet food | 8.59× | Food & Beverages |
| Tagesschau | 2.17× | Movies & TV |
| Natural foods | 4.9× | Food & Beverages |
| Library | 6× | Literature |
| Bluegrass music | 11.3× | Music & Radio |
| Specialty coffee | 7.92× | Food & Beverages |
| Paleolithic diet | 7.33× | Health |
| Batman | 2.66× | Movies & TV |
| Lipton | 31.37× | Food & Beverages |
| Kajol | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.46 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Pet Ownership | JOY | 1.94 |
| Sustainability | BALANCE | 1.87 |
| Convenience Orientation | PREMIUM | 1.86 |
| Urban Lifestyle | OPEN | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 19.0% |
| United States | 17.2% |
| Japan | 10.2% |
See Oolong audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Oolong have in Germany?
Oolong has an estimated audience of 233,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oolong fans?
75.0% of Oolong fans are female, 25.0% are male, with an average age of 42.6 years.
Which brands do Oolong fans like most?
Oolong fans show strongest brand affinity for Herbal tea (52.54×), Green tea (21.18×), and White tea (54.58×) over the country average.
Where do Oolong fans live in Germany?
Oolong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,199), Bayern (reach 39,948), and Baden-Württemberg (reach 33,378). These three regions account for the largest share of the active audience.
What other brands do Oolong fans also like?
Beyond Oolong itself, the audience over-indexes on Green tea (21.18×), White tea (54.58×), Livemusic (7.23×), and Black tea (21.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.