Oolong Audience in Germany
Oolong has an estimated audience of 233,016 people in Germany. 75.0% are female, 25.0% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eco Friendly Living, Cynthia Erivo, Artistic inspiration, Gil Ofarim, Škoda Kodiaq.
The average Oolong fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eco Friendly Living, Cynthia Erivo, Artistic inspiration, with strongest over-indexing on Eco Friendly Living (5.55× the country average). Demographically, the Oolong audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Oolong fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 42.6 |
| Estimated audience size | 233,016 |
Audience persona
The typical Oolong fan in Germany is more female, around 42.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Eco Friendly Living.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,199 | 1.04× |
| Bayern | 39,948 | 1.07× |
| Baden-Württemberg | 33,378 | 1.05× |
| Niedersachsen | 22,261 | 0.98× |
| Hessen | 20,629 | 1.16× |
| Berlin | 17,925 | 1.72× |
| Sachsen | 11,811 | 1.03× |
| Rheinland-Pfalz | 10,114 | 0.87× |
| Schleswig-Holstein | 6,773 | 0.81× |
| Hamburg | 6,771 | 1.29× |
| Brandenburg | 5,930 | 0.82× |
| Thüringen | 4,624 | 0.78× |
| Sachsen-Anhalt | 4,332 | 0.72× |
| Mecklenburg-Vorpommern | 3,600 | 0.81× |
| Bremen | 2,216 | 1.11× |
| Saarland | 2,120 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eco Friendly Living | 5.55× | Home & Garden |
| Cynthia Erivo | 5.96× | Movies & TV |
| Artistic inspiration | 1.53× | Arts & Culture |
| Gil Ofarim | 1.54× | Music & Radio |
| Škoda Kodiaq | 2.44× | Cars & Mobility |
| Stradivarius | 1.61× | Shopping |
| Nationality | 2.67× | Politics & Society |
| Harvey Mudd College | 15.83× | Business & Career |
| Nurse education | 2.17× | Kids & Family |
| Anton Corbijn | 9.2× | Arts & Culture |
| Mothercare | 1.54× | Kids & Family |
| Regional styles of Mexican music | 5.61× | Music & Radio |
| Bounce (film) | 7.33× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 2.88× | Politics & Society |
| Bugatti Chiron | 3.56× | Cars & Mobility |
| CustomInk | 11.55× | Shopping |
| Picnic | 2.26× | Kids & Family |
| Eimsbüttel (quarter) | 6.31× | Travel & Leisure |
| Janitor | 3.61× | Home & Garden |
| Bank account | 1.65× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.46 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Pet Ownership | JOY | 1.94 |
| Sustainability | BALANCE | 1.87 |
| Convenience Orientation | PREMIUM | 1.86 |
| Urban Lifestyle | OPEN | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 19.0% |
| United States | 17.2% |
| Japan | 10.2% |
See Oolong audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Oolong have in Germany?
Oolong has an estimated audience of 233,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oolong fans?
75.0% of Oolong fans are female, 25.0% are male, with an average age of 42.6 years.
Which brands do Oolong fans like most?
Oolong fans show strongest brand affinity for Eco Friendly Living (5.55×), Cynthia Erivo (5.96×), and Artistic inspiration (1.53×) over the country average.
Where do Oolong fans live in Germany?
Oolong fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,199), Bayern (reach 39,948), and Baden-Württemberg (reach 33,378). These three regions account for the largest share of the active audience.
What other brands do Oolong fans also like?
Beyond Oolong itself, the audience over-indexes on Cynthia Erivo (5.96×), Artistic inspiration (1.53×), Gil Ofarim (1.54×), and Škoda Kodiaq (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.