Rascasse Audience Intelligence

Oolong Audience in Germany

A data profile of the people who buy, follow and care about Oolong in Germany — modelled from more than twelve digital signal sources. Oolong has an estimated audience of 233,016 people in Germany.

#49among Beverage in Germany#6961among Topic in Germany#997in Food & Beverages

The average Oolong fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Herbal tea, Green tea, White tea, with strongest over-indexing on Herbal tea (58.82× the country average).

Demographically, the Oolong audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oolong fan in Germany is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Herbal tea.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oolong profile in Germany.

Audience size
233K
in Germany
Gender
75.0%♀
25.0% male
Age
42.6
average years
Country rank
#20603
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oolong fans

75.0% are female, 25.0% are male, average age 42.6.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Oolong audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age42.6
Estimated audience size233,016
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Oolong audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3922%
40-4927%
50+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Oolong audience comes from Germany.

Worldwide audience distribution share by country for Oolong
CountryShare
Taiwan19.0%
United States17.2%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oolong audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oolong fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.59×
02Hamburg~6K1.21×
03Hessen~20K1.13×
04Bremen~2K1.06×
05Bayern~40K1.05×
06Sachsen~10K1.03×
07Nordrhein-Westfalen~50K1.01×
08Baden-Württemberg~30K1.01×
09Niedersachsen~20K0.97×
10Mecklenburg-Vorpommern~4K0.91×
11Saarland~3K0.91×
12Thüringen~5K0.90×
13Rheinland-Pfalz~10K0.89×
14Schleswig-Holstein~7K0.89×
15Brandenburg~6K0.87×
16Sachsen-Anhalt~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Oolong, Germany
0.83×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oolong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oolong audience
#·InterestCategoryAffinity×
01Herbal teaFood & Beverages58.82×
02White teaFood & Beverages44.73×
03Black teaFood & Beverages20.57×
04High School DxDMovies & TV20.00×
05KajolMovies & TV20.00×
06Porcelain tileHome & Garden19.81×
07Green teaFood & Beverages17.24×
08Bluegrass musicMusic & Radio14.71×
09Fresh waterFood & Beverages10.89×
10CaffeineFood & Beverages9.54×
11Sunday BrunchKids & Family9.37×
12Specialty coffeeFood & Beverages8.13×
13Diet foodFood & Beverages7.94×
14HugendubelShopping5.51×
15Polo Ralph LaurenFashion & Accessoires5.08×
16KitchenwareHome & Garden4.40×
17Crime fictionLiterature4.30×
18Bedroom furnitureHome & Garden4.22×
19Unique GiftsShopping4.09×
20Child developmentBusiness & Career3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oolong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oolong audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.06×
Quality AwarenessPREMIUM1.66×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oolong audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Social Media UsageJOY0.89×
PatriotismCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oolong have in Germany?

Oolong has an estimated audience of 233,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oolong fans?

75.0% of Oolong fans are female, 25.0% are male, with an average age of 42.6 years.

03

Which brands do Oolong fans like most?

Oolong fans show strongest brand affinity for Herbal tea (58.82×), Green tea (17.24×), and White tea (44.73×) over the country average.

04

Where do Oolong fans live in Germany?

Oolong fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oolong fans also like?

Beyond Oolong itself, the audience over-indexes on Green tea (17.24×), White tea (44.73×), Hugendubel (5.51×), and Black tea (20.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Oolong audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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