Oolong Audience in United States

Oolong has an estimated audience of 1,297,844 people in United States. 69.5% are female, 30.5% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Lakeland, Black tea, Herbal tea, Bubble tea, Kia Sportage.

The average Oolong fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lakeland, Black tea, Herbal tea, with strongest over-indexing on Lakeland (50.52× the country average). Demographically, the Oolong audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Oolong fans

Demographic split for Oolong audience in United States
MetricValue
Female69.5%
Male30.5%
Average age41.3
Estimated audience size1,297,844

Audience persona

The typical Oolong fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Lakeland.

Top regions in United States

Top regions ranked by reach for Oolong in United States
RegionReachAffinity
California203,0791.42×
Texas153,6661.38×
New York88,5471.22×
Florida83,8420.95×
Illinois52,3441.21×
Georgia45,2851.13×
Pennsylvania42,1680.96×
North Carolina41,4211.06×
Ohio38,1560.95×
Virginia35,4461.12×
New Jersey34,4071.04×
Washington32,1631.24×
Massachusetts29,8321.17×
Michigan26,4380.78×
Arizona25,5130.96×
Maryland24,0901.08×
Tennessee23,4660.9×
Iowa23,2332.17×
Indiana23,1980.98×
Missouri20,7440.99×
Colorado20,2770.99×
Oregon18,8581.27×
Minnesota18,5401×
Louisiana18,3321.1×
South Carolina17,6010.9×
Wisconsin17,2270.88×
Kentucky16,7521.03×
Nevada15,4661.23×
Alabama13,9760.77×
Oklahoma13,7790.96×
Connecticut12,6580.97×
Utah11,4890.99×
Kansas9,7460.95×
Arkansas9,6970.91×
Mississippi9,3300.87×
Hawaii6,6581.19×
Nebraska5,9040.91×
New Mexico5,8110.89×
West Virginia5,0830.84×
Idaho4,9080.75×
Washington, District of Columbia4,3591.12×
Maine4,1030.88×
New Hampshire3,9980.78×
Rhode Island3,6770.89×
Delaware2,8540.8×
Montana2,5460.71×
Alaska2,3060.83×
South Dakota2,2490.75×
North Dakota1,8670.7×
Vermont1,8080.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oolong audience
BrandAffinityCategory
Lakeland50.52×Home & Garden
Black tea27.13×Food & Beverages
Herbal tea12.81×Food & Beverages
Bubble tea13.54×Food & Beverages
Kia Sportage20×Cars & Mobility
Disneyland Paris10.09×Travel & Leisure
Planet Fitness3.29×Sports
Green tea8.89×Food & Beverages
Diaper bag4.77×Kids & Family
Caffeine6.25×Food & Beverages
Matcha10.56×Food & Beverages
Big Fish16.23×Movies & TV
Hobby Lobby2.49×Home & Garden
Art exhibition4.35×Arts & Culture
Bohemian style5×Fashion & Accessoires
Do it yourself (DIY)2.01×Home & Garden
Urban Outfitters3.85×Shopping
Arabic coffee10.87×Food & Beverages
Metaphysics3.19×Business & Career
Fine-art photography4.43×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oolong audience
TraitClusterScore
SustainabilityBALANCE2.31
Healthy LifestyleBALANCE2.17
Design AffinityPREMIUM2.05
MindfulnessBALANCE1.9
LGBTQ+ IdentityOPEN1.9
IndulgenceJOY1.79

Worldwide distribution

Worldwide audience distribution share by country for Oolong
CountryShare
Taiwan19.0%
United States17.2%
Japan10.2%

See Oolong audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Oolong have in United States?

Oolong has an estimated audience of 1,297,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Oolong fans?

69.5% of Oolong fans are female, 30.5% are male, with an average age of 41.3 years.

Which brands do Oolong fans like most?

Oolong fans show strongest brand affinity for Lakeland (50.52×), Black tea (27.13×), and Herbal tea (12.81×) over the country average.

Where do Oolong fans live in United States?

Oolong fans in United States are most concentrated in California (reach 203,079), Texas (reach 153,666), and New York (reach 88,547). These three regions account for the largest share of the active audience.

What other brands do Oolong fans also like?

Beyond Oolong itself, the audience over-indexes on Black tea (27.13×), Herbal tea (12.81×), Bubble tea (13.54×), and Kia Sportage (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.