Rascasse Audience Intelligence

Oolong Audience in United States

A data profile of the people who buy, follow and care about Oolong in United States — modelled from more than twelve digital signal sources. Oolong has an estimated audience of 1,297,844 people in United States.

#46among Beverage in United States#7798among Topic in United States#1150in Food & Beverages

The average Oolong fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lakeland, Black tea, Herbal tea, with strongest over-indexing on Lakeland (40.1× the country average).

Demographically, the Oolong audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oolong fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Lakeland.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oolong profile in United States.

Audience size
1.3M
in United States
Gender
69.5%♀
30.5% male
Age
41.3
average years
Country rank
#19733
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oolong fans

69.5% are female, 30.5% are male, average age 41.3.

Fig. 02

Gender split

69.5%
Female
30.5%
Male
Demographic split for Oolong audience in United States
MetricValue
Female69.5%
Male30.5%
Average age41.3
Estimated audience size1,297,844
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Oolong audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Oolong audience comes from United States.

Worldwide audience distribution share by country for Oolong
CountryShare
Taiwan19.0%
United States17.2%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oolong audience in United States is strongest.

Fig. 05

Top regions by affinity

Oolong fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~20K1.93×
02Texas~100K1.33×
03Louisiana~20K1.21×
04Mississippi~10K1.19×
05Kentucky~20K1.15×
06Arkansas~10K1.14×
07California~200K1.13×
08Missouri~20K1.07×
09Alabama~20K1.07×
10West Virginia~6K1.07×
11Oregon~20K1.06×
12Oklahoma~20K1.06×
13Georgia~40K1.05×
14Washington~30K1.05×
15New York~70K1.03×
16Illinois~40K1.03×
17North Carolina~40K1.02×
18Tennessee~30K1.02×
19Nevada~10K1.02×
20Kansas~10K1.02×
21Indiana~20K1.01×
22Nebraska~7K1.01×
23Hawaii~6K1.01×
24Utah~10K1.00×
25Virginia~30K0.99×
26Massachusetts~30K0.99×
27Maryland~20K0.99×
28Minnesota~20K0.99×
29South Carolina~20K0.98×
30Alaska~3K0.97×
31North Dakota~3K0.97×
32Maine~4K0.96×
33South Dakota~3K0.96×
34Wisconsin~20K0.95×
35Washington, District of Columbia~4K0.95×
36Ohio~40K0.94×
37Rhode Island~4K0.93×
38Delaware~3K0.93×
39New Jersey~30K0.92×
40New Mexico~6K0.92×
41Vermont~2K0.92×
42Pennsylvania~40K0.91×
43Arizona~20K0.91×
44Connecticut~10K0.91×
45Montana~3K0.91×
46Idaho~6K0.90×
47Florida~80K0.89×
48Michigan~30K0.89×
49Colorado~20K0.89×
50New Hampshire~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Oolong, United States
0.89×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oolong audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oolong audience
#·InterestCategoryAffinity×
01LakelandHome & Garden40.10×
02Black teaFood & Beverages21.70×
03Big FishMovies & TV14.81×
04WeChatInternet & Social Media14.42×
05Herbal teaFood & Beverages10.09×
06International educationBusiness & Career9.72×
07Bubble teaFood & Beverages8.54×
08Green teaFood & Beverages6.52×
09CaffeineFood & Beverages6.20×
10Sustainable energyHome & Garden4.08×
11Bohemian styleFashion & Accessoires4.07×
12Renewable energyBusiness & Career3.77×
13FedExBusiness & Career2.89×
14Trader Joe'sShopping2.76×
15Discount storesShopping2.62×
16Organic foodFood & Beverages2.23×
17Planet FitnessSports2.05×
18PinterestInternet & Social Media2.04×
19SubwayFood & Beverages2.01×
20AirbnbTravel & Leisure1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oolong audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oolong audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.96×
IndulgenceJOY1.92×
Community OrientationOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oolong audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.92×
Need for SecurityCONSERVATISM0.95×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oolong have in United States?

Oolong has an estimated audience of 1,297,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oolong fans?

69.5% of Oolong fans are female, 30.5% are male, with an average age of 41.3 years.

03

Which brands do Oolong fans like most?

Oolong fans show strongest brand affinity for Lakeland (40.1×), Black tea (21.7×), and Herbal tea (10.09×) over the country average.

04

Where do Oolong fans live in United States?

Oolong fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Oolong fans also like?

Beyond Oolong itself, the audience over-indexes on Black tea (21.7×), Herbal tea (10.09×), Trader Joe's (2.76×), and Caffeine (6.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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