Oolong Audience in United States

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Oolong has an estimated audience of 1,297,844 people in United States. 69.5% are female, 30.5% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Voter registration, Natural rubber, Electrolyte, Elsword.

The average Oolong fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Voter registration, Natural rubber, with strongest over-indexing on Regional styles of Mexican music (11.4× the country average). Demographically, the Oolong audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Oolong fans

Demographic split for Oolong audience in United States
MetricValue
Female69.5%
Male30.5%
Average age41.3
Estimated audience size1,297,844

Audience persona

The typical Oolong fan in United States is more female, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Oolong in United States
RegionReachAffinity
California203,0791.42×
Texas153,6661.38×
New York88,5471.22×
Florida83,8420.95×
Illinois52,3441.21×
Georgia45,2851.13×
Pennsylvania42,1680.96×
North Carolina41,4211.06×
Ohio38,1560.95×
Virginia35,4461.12×
New Jersey34,4071.04×
Washington32,1631.24×
Massachusetts29,8321.17×
Michigan26,4380.78×
Arizona25,5130.96×
Maryland24,0901.08×
Tennessee23,4660.9×
Iowa23,2332.17×
Indiana23,1980.98×
Missouri20,7440.99×
Colorado20,2770.99×
Oregon18,8581.27×
Minnesota18,5401×
Louisiana18,3321.1×
South Carolina17,6010.9×
Wisconsin17,2270.88×
Kentucky16,7521.03×
Nevada15,4661.23×
Alabama13,9760.77×
Oklahoma13,7790.96×
Connecticut12,6580.97×
Utah11,4890.99×
Kansas9,7460.95×
Arkansas9,6970.91×
Mississippi9,3300.87×
Hawaii6,6581.19×
Nebraska5,9040.91×
New Mexico5,8110.89×
West Virginia5,0830.84×
Idaho4,9080.75×
Washington, District of Columbia4,3591.12×
Maine4,1030.88×
New Hampshire3,9980.78×
Rhode Island3,6770.89×
Delaware2,8540.8×
Montana2,5460.71×
Alaska2,3060.83×
South Dakota2,2490.75×
North Dakota1,8670.7×
Vermont1,8080.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oolong audience
BrandAffinityCategory
Regional styles of Mexican music11.4×Music & Radio
Voter registration11.1×Politics & Society
Natural rubber3.02×Cars & Mobility
Electrolyte6.19×Health
Elsword20×Games
Mothercare3.76×Kids & Family
Halsey, Oregon7.68×Travel & Leisure
Kevin Murphy (screenwriter)13.32×Movies & TV
Superintendent (education)7.13×Business & Career
Nebraska Cornhuskers football2.54×Sports
Stamp collecting3.31×Home & Garden
Cachorro3.48×Pets & Animals
Jesse Plemons2.2×Movies & TV
Bank account1.57×Business & Career
Tierra Cali4.31×Travel & Leisure
Jaws3.09×Movies & TV
Home staging2.86×Home & Garden
Women's empowerment2.3×Politics & Society
JDSU1.65×Business & Career
Cam Ward1.95×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oolong audience
TraitClusterScore
SustainabilityBALANCE2.31
Healthy LifestyleBALANCE2.17
Design AffinityPREMIUM2.05
MindfulnessBALANCE1.9
LGBTQ+ IdentityOPEN1.9
IndulgenceJOY1.79

Worldwide distribution

Worldwide audience distribution share by country for Oolong
CountryShare
Taiwan19.0%
United States17.2%
Japan10.2%

See Oolong audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Oolong have in United States?

Oolong has an estimated audience of 1,297,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Oolong fans?

69.5% of Oolong fans are female, 30.5% are male, with an average age of 41.3 years.

Which brands do Oolong fans like most?

Oolong fans show strongest brand affinity for Regional styles of Mexican music (11.4×), Voter registration (11.1×), and Natural rubber (3.02×) over the country average.

Where do Oolong fans live in United States?

Oolong fans in United States are most concentrated in California (reach 203,079), Texas (reach 153,666), and New York (reach 88,547). These three regions account for the largest share of the active audience.

What other brands do Oolong fans also like?

Beyond Oolong itself, the audience over-indexes on Voter registration (11.1×), Natural rubber (3.02×), Electrolyte (6.19×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oolong. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.