Lakeland Audience in United States

Lakeland logo

Lakeland has an estimated audience of 732,238 people in United States. 51.1% are female, 48.9% are male, average age 35.3. Top regions: Florida, Illinois, Ohio. Top brand affinities: New York Institute of Technology, The Home Depot Careers, Pu-erh tea, HEMA, The King Khan & BBQ Show.

The average Lakeland fan in United States is 35.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Illinois, Ohio. Top brand affinities include New York Institute of Technology, The Home Depot Careers, Pu-erh tea, with strongest over-indexing on New York Institute of Technology (1474.94× the country average). Demographically, the Lakeland audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Department store

Demographics of Lakeland fans

Demographic split for Lakeland audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.3
Estimated audience size732,238

Audience persona

The typical Lakeland fan in United States is balanced, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for New York Institute of Technology.

Top regions in United States

Top regions ranked by reach for Lakeland in United States
RegionReachAffinity
Florida549,17913.16×
Illinois58,5152.4×
Ohio41,4211.84×
Tennessee34,2962.33×
Georgia31,7421.41×
Texas30,1790.48×
New York29,7360.73×
Michigan25,6341.34×
California24,9330.31×
New Jersey20,9451.12×
Wisconsin20,8581.89×
Pennsylvania18,9070.77×
Minnesota18,7061.78×
North Carolina13,6280.62×
Maryland12,8231.02×
Virginia12,2940.69×
Missouri11,0480.94×
Indiana10,5610.79×
South Carolina9,2510.84×
Alabama8,1970.8×
Washington8,1670.56×
Mississippi7,8281.3×
Massachusetts6,7670.47×
Louisiana6,2530.66×
Kentucky5,7260.62×
Arizona5,5490.37×
Connecticut5,2460.71×
Colorado4,9400.43×
Arkansas3,9150.65×
Oklahoma3,4420.42×
Iowa3,2350.54×
Oregon3,2150.38×
Idaho2,7740.76×
Kansas2,7580.48×
Nevada2,4310.34×
Utah2,1390.33×
New Hampshire1,8950.66×
West Virginia1,6340.48×
Nebraska1,6310.44×
Washington, District of Columbia1,5890.72×
Maine1,5090.58×
Delaware1,3200.65×
Rhode Island1,0980.47×
New Mexico1,0930.3×
North Dakota1,0840.72×
Hawaii8620.27×
Montana8090.4×
South Dakota7330.43×
Alaska5210.33×
Vermont4710.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lakeland audience
BrandAffinityCategory
New York Institute of Technology1474.94×Business & Career
The Home Depot Careers439.06×Business & Career
Pu-erh tea240.44×Food & Beverages
HEMA323.32×Shopping
The King Khan & BBQ Show855.56×Music & Radio
Reverse osmosis111.07×Home & Garden
Nobunny855.56×Music & Radio
Dettol183.27×Home & Garden
Fresh water17.89×Food & Beverages
Non-stick surface26.99×Home & Garden
Jerrod Niemann220.52×Music & Radio
The Dirtbombs855.56×Music & Radio
Menards9.55×Home & Garden
The Shivas855.56×Music & Radio
Oolong40.1×Food & Beverages
Purified water40.73×Food & Beverages
Dillon26.21×Music & Radio
Water softening39.51×Home & Garden
Yellow tea59.81×
King Khan and the Shrines855.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lakeland audience
TraitClusterScore
PatriotismCONSERVATISM7.36
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL2.03
Pet OwnershipJOY1.39
Price SensitivityPREMIUM1.36
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Lakeland
CountryShare
United Kingdom66.2%
United States19.9%
Australia4.6%

See Lakeland audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Lakeland have in United States?

Lakeland has an estimated audience of 732,238 people in United States, concentrated in Florida and Illinois.

What is the gender split and age of Lakeland fans?

51.1% of Lakeland fans are female, 48.9% are male, with an average age of 35.3 years.

Which brands do Lakeland fans like most?

Lakeland fans show strongest brand affinity for New York Institute of Technology (1474.94×), The Home Depot Careers (439.06×), and Pu-erh tea (240.44×) over the country average.

Where do Lakeland fans live in United States?

Lakeland fans in United States are most concentrated in Florida (reach 549,179), Illinois (reach 58,515), and Ohio (reach 41,421). These three regions account for the largest share of the active audience.

What other brands do Lakeland fans also like?

Beyond Lakeland itself, the audience over-indexes on The Home Depot Careers (439.06×), Pu-erh tea (240.44×), HEMA (323.32×), and The King Khan & BBQ Show (855.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakeland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.