Rascasse Audience Intelligence

Lakeland Target Market in United States

A data profile of the people who buy, follow and care about Lakeland in United States — modelled from more than twelve digital signal sources. Lakeland has an estimated audience of 746,984 people in United States.

#2957among Brand in United States#1277in Home & Garden

The average Lakeland fan in United States is 35.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Illinois, Tennessee.

Top brand affinities include New York Institute of Technology, The Home Depot Careers, Pu-erh tea, with strongest over-indexing on New York Institute of Technology (1474.94× the country average).

Demographically, the Lakeland audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lakeland fan in United States is balanced, around 35.3 years old, with strong Community Orientation tendencies and a notable affinity for New York Institute of Technology.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lakeland profile in United States.

Audience size
747K
in United States
Gender
51.1%♀
48.9% male
Age
35.3
average years
Country rank
#28711
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lakeland

51.1% are female, 48.9% are male, average age 35.3.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Lakeland audience in United States
MetricValue
Female51.1%
Male48.9%
Average age35.3
Estimated audience size746,984
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Lakeland audience in United States
Age bracketShare%
16-1935%
20-2917%
30-3913%
40-4919%
50+16%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Lakeland audience comes from United States.

Worldwide audience distribution share by country for Lakeland
CountryShare
United Kingdom66.3%
United States19.9%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lakeland audience in United States is strongest.

Fig. 05

Top regions by affinity

Lakeland customers by region in United States
#RegionReachAffinity×
01Florida~500K13.37×
02Tennessee~40K2.75×
03Illinois~50K2.18×
04Minnesota~20K2.14×
05Wisconsin~20K1.90×
06Ohio~40K1.73×
07Georgia~40K1.61×
08Mississippi~9K1.42×
09Michigan~20K1.25×
10Maryland~10K1.04×
11New Jersey~20K1.03×
12Missouri~10K0.89×
13South Carolina~9K0.81×
14North Dakota~1K0.81×
15Alabama~8K0.80×
16Idaho~3K0.80×
17Indiana~10K0.79×
18Pennsylvania~20K0.74×
19Louisiana~7K0.74×
20Arkansas~4K0.73×
21Delaware~1K0.73×
22Washington, District of Columbia~2K0.72×
23New York~30K0.71×
24New Hampshire~2K0.70×
25Connecticut~5K0.69×
26Alaska~1K0.68×
27Vermont<1K0.68×
28South Dakota~1K0.67×
29Virginia~10K0.66×
30Maine~2K0.66×
31Kentucky~6K0.64×
32Montana~1K0.63×
33West Virginia~2K0.62×
34Rhode Island~1K0.62×
35Iowa~4K0.60×
36North Carolina~10K0.59×
37Nebraska~2K0.57×
38Kansas~3K0.56×
39Washington~8K0.54×
40Hawaii~2K0.53×
41Oklahoma~4K0.50×
42New Mexico~2K0.50×
43Massachusetts~7K0.47×
44Texas~30K0.45×
45Colorado~5K0.45×
46Oregon~4K0.44×
47Nevada~3K0.43×
48Utah~3K0.43×
49Arizona~6K0.40×
50California~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Lakeland, United States
0.30×1.00×13.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lakeland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lakeland audience
#·InterestCategoryAffinity×
01New York Institute of TechnologyBusiness & Career1474.94×
02The King Khan & BBQ ShowMusic & Radio855.56×
03NobunnyMusic & Radio855.56×
04The DirtbombsMusic & Radio855.56×
05The ShivasMusic & Radio855.56×
06King Khan and the ShrinesMusic & Radio855.56×
07The Home Depot CareersBusiness & Career439.06×
08HEMAShopping323.32×
09Pu-erh teaFood & Beverages240.44×
10Jerrod NiemannMusic & Radio220.52×
11DettolHome & Garden183.27×
12Reverse osmosisHome & Garden111.07×
13Yellow teaTopic59.81×
14Purified waterFood & Beverages40.73×
15OolongFood & Beverages40.10×
16Water softeningHome & Garden39.51×
17Non-stick surfaceHome & Garden26.99×
18DillonMusic & Radio26.21×
19Fresh waterFood & Beverages17.89×
20MenardsHome & Garden9.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lakeland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lakeland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.64×
Urban LifestyleOPEN3.24×
Career OrientationPOWER2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lakeland audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Social Media UsageJOY0.72×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lakeland's target market in United States?

Lakeland's target market in United States covers an estimated 746,984 people, concentrated in Florida and Illinois.

02

What is the gender split and age of Lakeland customers?

51.1% of the Lakeland audience are female, 48.9% are male, with an average age of 35.3 years.

03

Which brands do Lakeland fans like most?

Lakeland fans show strongest brand affinity for New York Institute of Technology (1474.94×), The Home Depot Careers (439.06×), and Pu-erh tea (240.44×) over the country average.

04

Where do Lakeland fans live in United States?

Lakeland fans in United States are most concentrated in Florida (reach ~500K), Illinois (reach ~50K), and Tennessee (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lakeland fans also like?

Beyond Lakeland itself, the audience over-indexes on The Home Depot Careers (439.06×), Pu-erh tea (240.44×), HEMA (323.32×), and The King Khan & BBQ Show (855.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lakeland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lakeland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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