Yellow tea Audience in United States

Yellow tea logo

Yellow tea has an estimated audience of 525,558 people in United States. 66.0% are female, 34.0% are male, average age 41.0. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Regional styles of Mexican music, Morphine (band), Mothercare, Elsword.

The average Yellow tea fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Regional styles of Mexican music, Morphine (band), with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Yellow tea audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Yellow tea fans

Demographic split for Yellow tea audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.0
Estimated audience size525,558

Audience persona

The typical Yellow tea fan in United States is more female, around 41.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Yellow tea in United States
RegionReachAffinity
California59,0491.02×
Texas34,1830.76×
New York26,6970.91×
Florida22,2910.63×
Illinois14,9130.85×
Pennsylvania13,4800.76×
Washington12,7591.21×
Ohio12,7420.79×
Georgia12,1470.75×
New Jersey12,0240.9×
North Carolina11,3320.72×
Michigan11,2350.82×
Virginia10,9530.86×
Massachusetts9,4040.91×
Colorado9,3101.12×
Arizona8,8530.82×
Missouri8,5661.01×
Maryland7,7610.86×
Tennessee7,3150.69×
Alabama6,8250.93×
Indiana6,4870.68×
Oregon6,3851.06×
Minnesota5,6370.75×
South Carolina5,4470.69×
Wisconsin5,2270.66×
Kentucky5,0680.77×
Nevada4,0850.8×
Connecticut3,9420.75×
Louisiana3,6660.54×
Arkansas3,2050.74×
Utah3,1740.67×
Oklahoma3,1350.54×
Mississippi3,0930.71×
Kansas2,9480.71×
Iowa2,6120.6×
New Mexico2,5610.97×
Idaho2,5540.97×
West Virginia2,5531.04×
Alaska2,5482.27×
Montana2,4061.65×
Nebraska2,4030.91×
Hawaii2,2521×
South Dakota2,1921.8×
North Dakota2,1341.98×
New Hampshire2,1041.02×
Wyoming2,0652.65×
Rhode Island2,0311.21×
Maine2,0301.08×
Vermont1,9982.17×
Delaware1,8191.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yellow tea audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Regional styles of Mexican music20×Music & Radio
Morphine (band)15.16×Music & Radio
Mothercare4.42×Kids & Family
Elsword19.82×Games
Grammarly4.96×Business & Career
Nationality2.04×Politics & Society
Bugatti Chiron8.93×Cars & Mobility
Jesse Plemons2.85×Movies & TV
Electrolyte3.29×Health
Voter registration3.2×Politics & Society
Unique Gifts1.5×Shopping
Urban horticulture2.03×Home & Garden
Nebraska Cornhuskers football2×Sports
Wireless keyboard13.9×Technology & Electronics
Home staging2.39×Home & Garden
HomeSense2.34×Home & Garden
Cam Ward1.67×Sports
Steampunk2.12×Fashion & Accessoires
Glossier2.28×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yellow tea audience
TraitClusterScore
Healthy LifestyleBALANCE1.7
IndulgenceJOY1.42
MindfulnessBALANCE1.32
ExtroversionTHRILL1.28
Price SensitivityPREMIUM1.25
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Yellow tea
CountryShare
United States28.8%
Japan7.6%
Australia6.7%

See Yellow tea audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Yellow tea have in United States?

Yellow tea has an estimated audience of 525,558 people in United States, concentrated in California and Texas.

What is the gender split and age of Yellow tea fans?

66.0% of Yellow tea fans are female, 34.0% are male, with an average age of 41.0 years.

Which brands do Yellow tea fans like most?

Yellow tea fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Regional styles of Mexican music (20×), and Morphine (band) (15.16×) over the country average.

Where do Yellow tea fans live in United States?

Yellow tea fans in United States are most concentrated in California (reach 59,049), Texas (reach 34,183), and New York (reach 26,697). These three regions account for the largest share of the active audience.

What other brands do Yellow tea fans also like?

Beyond Yellow tea itself, the audience over-indexes on Regional styles of Mexican music (20×), Morphine (band) (15.16×), Mothercare (4.42×), and Elsword (19.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.