Rascasse Audience Intelligence

Yellow tea Audience in United States

A data profile of the people who buy, follow and care about Yellow tea in United States — modelled from more than twelve digital signal sources. Yellow tea has an estimated audience of 525,558 people in United States.

#11195among Topic in United States

The average Yellow tea fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nescafé, Lakeland, Italian cuisine, with strongest over-indexing on Nescafé (101.76× the country average).

Demographically, the Yellow tea audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellow tea fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Nescafé.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellow tea profile in United States.

Audience size
526K
in United States
Gender
66.0%♀
34.0% male
Age
41.0
average years
Country rank
#35597
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yellow tea fans

66.0% are female, 34.0% are male, average age 41.0.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Yellow tea audience in United States
MetricValue
Female66.0%
Male34.0%
Average age41.0
Estimated audience size525,558
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Yellow tea audience in United States
Age bracketShare%
16-1922%
20-2913%
30-3916%
40-4924%
50+26%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Yellow tea audience comes from United States.

Worldwide audience distribution share by country for Yellow tea
CountryShare
United States28.8%
Japan7.6%
Australia6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellow tea audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellow tea fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.29×
02Vermont~1K1.21×
03North Dakota~1K1.20×
04South Dakota~1K1.18×
05Montana~2K1.13×
06Oregon~7K1.11×
07Washington~10K1.09×
08Delaware~2K1.06×
09Rhode Island~2K1.05×
10Washington, District of Columbia~2K1.04×
11West Virginia~3K1.02×
12Maine~2K1.02×
13Colorado~8K1.01×
14Hawaii~2K1.01×
15New Hampshire~2K1.01×
16Idaho~3K1.00×
17New Mexico~3K1.00×
18California~60K0.99×
19Alabama~7K0.98×
20Nebraska~3K0.97×
21Massachusetts~10K0.96×
22Mississippi~4K0.95×
23Arkansas~4K0.95×
24Virginia~10K0.94×
25Missouri~8K0.94×
26Kansas~4K0.93×
27New York~30K0.92×
28Maryland~8K0.92×
29Connecticut~5K0.92×
30Nevada~5K0.92×
31Iowa~4K0.92×
32Kentucky~6K0.91×
33Oklahoma~5K0.91×
34Utah~4K0.91×
35New Jersey~10K0.90×
36Minnesota~7K0.90×
37Louisiana~6K0.90×
38Michigan~10K0.89×
39Wisconsin~7K0.89×
40Illinois~20K0.88×
41Arizona~9K0.88×
42South Carolina~7K0.88×
43Pennsylvania~20K0.86×
44Georgia~10K0.86×
45Tennessee~9K0.86×
46Indiana~8K0.86×
47Ohio~10K0.84×
48North Carolina~10K0.83×
49Texas~40K0.78×
50Florida~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Yellow tea, United States
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellow tea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellow tea audience
#·InterestCategoryAffinity×
01NescaféFood & Beverages101.76×
02LakelandHome & Garden59.81×
03FAO SchwarzShopping20.00×
04Stacy KeiblerMovies & TV20.00×
05Costa CoffeeFood & Beverages20.00×
06EviteInternet & Social Media14.56×
07Fetty WapMusic & Radio10.28×
08Arabic coffeeFood & Beverages9.72×
09CaffeineFood & Beverages7.10×
10SolitaireGames6.15×
11Italian cuisineFood & Beverages5.21×
12FlightAwareTravel & Leisure5.21×
13Sustainable energyHome & Garden3.62×
14CVS PharmacyShopping2.86×
15Discount storesShopping2.49×
16Planet FitnessSports2.43×
17WalgreensShopping2.33×
18Pizza HutFood & Beverages2.02×
19Mortgage loansBusiness & Career1.99×
20PinterestInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellow tea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellow tea audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.74×
IndulgenceJOY1.67×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellow tea audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
DIY MentalityTHRILL0.93×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yellow tea have in United States?

Yellow tea has an estimated audience of 525,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yellow tea fans?

66.0% of Yellow tea fans are female, 34.0% are male, with an average age of 41.0 years.

03

Which brands do Yellow tea fans like most?

Yellow tea fans show strongest brand affinity for Nescafé (101.76×), Lakeland (59.81×), and Italian cuisine (5.21×) over the country average.

04

Where do Yellow tea fans live in United States?

Yellow tea fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yellow tea fans also like?

Beyond Yellow tea itself, the audience over-indexes on Lakeland (59.81×), Italian cuisine (5.21×), Evite (14.56×), and FAO Schwarz (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Yellow tea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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