The Home Depot Careers Audience in United States

The Home Depot Careers logo

The Home Depot Careers has an estimated audience of 347,946 people in United States. 50.4% are female, 49.6% are male, average age 33.8. Top regions: Texas, California, Florida. Top brand affinities: Lakeland, Glade (brand), AutoCAD, Villeroy & Boch, Margot Robbie.

The average The Home Depot Careers fan in United States is 33.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lakeland, Glade (brand), AutoCAD, with strongest over-indexing on Lakeland (411.6× the country average). Demographically, the The Home Depot Careers audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of The Home Depot Careers fans

Demographic split for The Home Depot Careers audience in United States
MetricValue
Female50.4%
Male49.6%
Average age33.8
Estimated audience size347,946

Audience persona

The typical The Home Depot Careers fan in United States is balanced, around 33.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lakeland.

Top regions in United States

Top regions ranked by reach for The Home Depot Careers in United States
RegionReachAffinity
Texas70,3912.35×
California70,0961.83×
Florida46,5151.97×
Georgia42,6123.98×
New York17,6220.91×
Illinois14,4871.25×
Arizona12,9521.82×
New Jersey10,4751.18×
North Carolina8,6480.83×
Pennsylvania8,1770.7×
Michigan7,6830.84×
Louisiana7,5771.69×
Maryland7,4761.25×
Colorado7,2891.33×
Massachusetts7,2441.06×
Tennessee6,8570.98×
Virginia6,8390.81×
Ohio6,7910.63×
Alabama6,2941.29×
Washington5,6990.82×
Indiana5,5000.87×
South Carolina5,3371.02×
Nevada4,7631.42×
Oklahoma4,1391.07×
Missouri4,0680.73×
Minnesota3,9870.8×
Utah3,5691.15×
Connecticut3,5461.02×
Mississippi3,4961.22×
Wisconsin3,4850.67×
Arkansas3,1451.1×
Oregon2,8780.72×
Kentucky2,6530.61×
New Mexico1,9691.13×
Kansas1,9000.69×
Iowa1,5500.54×
Rhode Island1,2061.09×
Nebraska1,1060.63×
Idaho1,0990.63×
Delaware8230.86×
Hawaii7000.47×
New Hampshire6840.5×
Washington, District of Columbia5940.57×
Maine4880.39×
West Virginia4690.29×
Alaska4320.58×
North Dakota3920.55×
Wyoming3790.74×
Montana3770.39×
South Dakota3720.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Home Depot Careers audience
BrandAffinityCategory
Lakeland411.6×Home & Garden
Glade (brand)123.08×Home & Garden
AutoCAD72.19×Technology & Electronics
Villeroy & Boch74.09×Home & Garden
Margot Robbie19.74×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Hardware store9.71×Home & Garden
Last.fm83.14×Music & Radio
Microblogging12.67×Technology & Electronics
Husqvarna32.67×Home & Garden
Singer-songwriter5.51×Music & Radio
Olivia Munn20×Movies & TV
Anna Faris20×Movies & TV
Christopher Walken20×Movies & TV
Black tea25.95×Food & Beverages
Income tax13.19×Business & Career
Patricia Arquette16.21×Movies & TV
Microsoft Store24.55×Technology & Electronics
Planet Fitness3.71×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Home Depot Careers audience
TraitClusterScore
DIY MentalityTHRILL4.82
LGBTQ+ IdentityOPEN3.03
Quality AwarenessPREMIUM2.99
Luxury OrientationPREMIUM2.63
IndulgenceJOY2.61
Career OrientationPOWER2.61

Worldwide distribution

Worldwide audience distribution share by country for The Home Depot Careers
CountryShare
United States85.1%
Canada7.7%
China1.2%

See The Home Depot Careers audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does The Home Depot Careers have in United States?

The Home Depot Careers has an estimated audience of 347,946 people in United States, concentrated in Texas and California.

What is the gender split and age of The Home Depot Careers fans?

50.4% of The Home Depot Careers fans are female, 49.6% are male, with an average age of 33.8 years.

Which brands do The Home Depot Careers fans like most?

The Home Depot Careers fans show strongest brand affinity for Lakeland (411.6×), Glade (brand) (123.08×), and AutoCAD (72.19×) over the country average.

Where do The Home Depot Careers fans live in United States?

The Home Depot Careers fans in United States are most concentrated in Texas (reach 70,391), California (reach 70,096), and Florida (reach 46,515). These three regions account for the largest share of the active audience.

What other brands do The Home Depot Careers fans also like?

Beyond The Home Depot Careers itself, the audience over-indexes on Glade (brand) (123.08×), AutoCAD (72.19×), Villeroy & Boch (74.09×), and Margot Robbie (19.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Home Depot Careers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.