Rascasse Audience Intelligence

AutoCAD Target Market in United States

A data profile of the people who buy, follow and care about AutoCAD in United States — modelled from more than twelve digital signal sources. AutoCAD has an estimated audience of 1,319,912 people in United States.

#26among Software in United States#1994among Brand in United States#649in Technology & Electronics

The average AutoCAD fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Autodesk, Computer-aided design, Knight Transportation, with strongest over-indexing on Autodesk (66.6× the country average).

Demographically, the AutoCAD audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AutoCAD fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Autodesk.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AutoCAD profile in United States.

Audience size
1.3M
in United States
Gender
28.3%♀
71.7% male
Age
38.4
average years
Country rank
#19497
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AutoCAD

28.3% are female, 71.7% are male, average age 38.4.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for AutoCAD audience in United States
MetricValue
Female28.3%
Male71.7%
Average age38.4
Estimated audience size1,319,912
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the AutoCAD audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4920%
50+18%
Fig. 04

Worldwide distribution

8.9%

of the worldwide AutoCAD audience comes from United States.

Worldwide audience distribution share by country for AutoCAD
CountryShare
United States8.9%
Brazil8.0%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AutoCAD audience in United States is strongest.

Fig. 05

Top regions by affinity

AutoCAD customers by region in United States
#RegionReachAffinity×
01Texas~200K1.39×
02California~200K1.37×
03New York~90K1.21×
04Utah~10K1.21×
05Virginia~40K1.19×
06Montana~4K1.19×
07North Carolina~50K1.17×
08Washington~30K1.14×
09Idaho~7K1.14×
10Alaska~3K1.14×
11Florida~100K1.13×
12New Jersey~40K1.13×
13Georgia~40K1.09×
14Massachusetts~30K1.09×
15Louisiana~20K1.08×
16Hawaii~6K1.08×
17Kansas~10K1.07×
18Illinois~50K1.05×
19Oregon~20K1.04×
20Rhode Island~4K1.04×
21Colorado~20K1.03×
22Alabama~20K1.00×
23Wisconsin~20K0.98×
24New Mexico~6K0.98×
25Pennsylvania~40K0.97×
26Arizona~30K0.96×
27Indiana~20K0.96×
28Tennessee~20K0.94×
29Connecticut~10K0.94×
30Washington, District of Columbia~4K0.93×
31North Dakota~2K0.93×
32Missouri~20K0.92×
33Nevada~10K0.92×
34Ohio~40K0.91×
35Michigan~30K0.91×
36Nebraska~6K0.91×
37Maine~4K0.91×
38Vermont~2K0.91×
39Maryland~20K0.90×
40Oklahoma~10K0.90×
41South Dakota~3K0.89×
42New Hampshire~4K0.88×
43South Carolina~20K0.87×
44Arkansas~9K0.87×
45Mississippi~9K0.87×
46Iowa~9K0.86×
47Kentucky~10K0.85×
48Delaware~3K0.82×
49West Virginia~5K0.81×
50Minnesota~10K0.79×
Fig. 06

Affinity by region

Affinity by region — AutoCAD, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AutoCAD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AutoCAD audience
#·InterestCategoryAffinity×
01Knight TransportationBusiness & Career111.69×
02Web.comInternet & Social Media93.00×
03Pure Diesel PowerShopping87.50×
04The Home Depot CareersBusiness & Career78.57×
05AutodeskTechnology & Electronics66.60×
06National Farm Machinery ShowBusiness & Career50.48×
07Villeroy & BochHome & Garden47.74×
08SolidWorksTechnology & Electronics44.62×
09Computer-aided designTechnology & Electronics37.13×
10Building information modelingBusiness & Career31.86×
11C Sharp (programming language)Technology & Electronics31.11×
12Wood (magazine)Business & Career20.50×
13Milling (machining)Business & Career15.70×
14Industrial engineeringBusiness & Career12.18×
15Machine toolHome & Garden11.86×
16RussiaTravel & Leisure9.47×
17Lights (musician)Music & Radio9.00×
18Drill bitHome & Garden7.76×
19BuildingHome & Garden6.15×
20DrillHome & Garden6.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AutoCAD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AutoCAD audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
Need for SecurityCONSERVATISM2.65×
Design AffinityPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AutoCAD audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
CreativityOPEN0.79×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AutoCAD's target market in United States?

AutoCAD's target market in United States covers an estimated 1,319,912 people, concentrated in California and Texas.

02

What is the gender split and age of AutoCAD customers?

28.3% of the AutoCAD audience are female, 71.7% are male, with an average age of 38.4 years.

03

Which brands do AutoCAD fans like most?

AutoCAD fans show strongest brand affinity for Autodesk (66.6×), Computer-aided design (37.13×), and Knight Transportation (111.69×) over the country average.

04

Where do AutoCAD fans live in United States?

AutoCAD fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do AutoCAD fans also like?

Beyond AutoCAD itself, the audience over-indexes on Computer-aided design (37.13×), Knight Transportation (111.69×), Web.com (93×), and The Home Depot Careers (78.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See AutoCAD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AutoCAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →