Building information modeling Audience in United States

Building information modeling logo

Building information modeling has an estimated audience of 823,643 people in United States. 38.6% are female, 61.4% are male, average age 37.2. Top regions: California, Texas, New York. Top brand affinities: Product design, Natural rubber, Tiara, UK garage, Bank account.

The average Building information modeling fan in United States is 37.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Natural rubber, Tiara, with strongest over-indexing on Product design (10.2× the country average). Demographically, the Building information modeling audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Building information modeling fans

Demographic split for Building information modeling audience in United States
MetricValue
Female38.6%
Male61.4%
Average age37.2
Estimated audience size823,643

Audience persona

The typical Building information modeling fan in United States is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Building information modeling in United States
RegionReachAffinity
California111,0421.23×
Texas80,0161.13×
New York54,1001.18×
Florida53,8200.97×
Illinois29,7041.08×
Virginia28,7461.43×
North Carolina26,7701.08×
Georgia26,6751.05×
Pennsylvania23,9260.86×
Ohio21,9140.86×
Arizona21,3611.27×
Washington20,0841.22×
New Jersey19,2790.92×
Colorado18,3671.41×
Massachusetts17,9091.1×
Indiana16,5641.1×
Michigan15,8760.74×
Tennessee14,9490.9×
Oregon13,9351.48×
Maryland13,8040.97×
Missouri13,7501.04×
Minnesota10,7710.91×
Alabama10,5560.92×
South Carolina10,5240.85×
Wisconsin10,3670.84×
Kentucky10,1690.98×
Louisiana10,1140.95×
Utah8,0431.09×
Nevada7,3990.93×
Kansas7,2281.11×
Oklahoma6,7380.74×
Connecticut6,1900.75×
Idaho6,1761.5×
Iowa5,9890.88×
Mississippi4,9980.74×
Arkansas4,5940.68×
New Mexico4,2261.02×
Washington, District of Columbia4,0261.63×
Nebraska4,0180.97×
Hawaii3,1380.89×
New Hampshire2,4620.76×
Rhode Island2,3770.91×
Montana2,3521.03×
West Virginia1,9920.52×
South Dakota1,9551.03×
Maine1,9230.65×
Alaska1,8461.05×
North Dakota1,6650.98×
Delaware1,4190.62×
Wyoming1,3811.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Building information modeling audience
BrandAffinityCategory
Product design10.2×Business & Career
Natural rubber8.58×Cars & Mobility
Tiara32.79×Politics & Society
UK garage18×Music & Radio
Bank account6.38×Business & Career
Stamp collecting12.18×Home & Garden
Hipster22.69×Politics & Society
Electrolyte8.96×Health
Historic site7.41×Arts & Culture
Isometric exercise14.01×Sports
Hoosier Lottery11.7×Games
Vocal harmony5.56×Music & Radio
Pro-Ject4.62×Music & Radio
Collectable1.73×Kids & Family
Nebraska Cornhuskers football3.89×Sports
Kingdom of Judah7.64×Politics & Society
Embroidery Library16.09×Home & Garden
Tipsy Elves9.67×Shopping
9NEWS (KUSA)4.25×Movies & TV
Indigenous Australian art12.67×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Building information modeling audience
TraitClusterScore
Quality AwarenessPREMIUM5.2
Luxury OrientationPREMIUM4.96
Design AffinityPREMIUM3.46
Risk AppetiteTHRILL2.98
DIY MentalityTHRILL2.74
SustainabilityBALANCE2.24

Worldwide distribution

Worldwide audience distribution share by country for Building information modeling
CountryShare
Japan25.4%
United States10.0%
Brazil8.2%

See Building information modeling audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Building information modeling have in United States?

Building information modeling has an estimated audience of 823,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Building information modeling fans?

38.6% of Building information modeling fans are female, 61.4% are male, with an average age of 37.2 years.

Which brands do Building information modeling fans like most?

Building information modeling fans show strongest brand affinity for Product design (10.2×), Natural rubber (8.58×), and Tiara (32.79×) over the country average.

Where do Building information modeling fans live in United States?

Building information modeling fans in United States are most concentrated in California (reach 111,042), Texas (reach 80,016), and New York (reach 54,100). These three regions account for the largest share of the active audience.

What other brands do Building information modeling fans also like?

Beyond Building information modeling itself, the audience over-indexes on Natural rubber (8.58×), Tiara (32.79×), UK garage (18×), and Bank account (6.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Building information modeling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.