Printemps Audience in United States

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Printemps has an estimated audience of 486,687 people in United States. 75.5% are female, 24.5% are male, average age 33.4. Top regions: New York, California, New Jersey. Top brand affinities: Made in France, Kate Bosworth, Petit Bateau, Galeries Lafayette, W9 (TV channel).

The average Printemps fan in United States is 33.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Made in France, Kate Bosworth, Petit Bateau, with strongest over-indexing on Made in France (308.33× the country average). Demographically, the Printemps audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Record label

Demographics of Printemps fans

Demographic split for Printemps audience in United States
MetricValue
Female75.5%
Male24.5%
Average age33.4
Estimated audience size486,687

Audience persona

The typical Printemps fan in United States is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Made in France.

Top regions in United States

Top regions ranked by reach for Printemps in United States
RegionReachAffinity
New York365,01514×
California52,2180.98×
New Jersey40,7143.29×
Florida26,4230.8×
Texas20,9940.5×
Massachusetts12,5291.31×
Illinois12,4510.77×
Pennsylvania12,2420.75×
Virginia11,5070.97×
North Carolina9,2870.63×
Ohio8,5420.57×
Connecticut8,4521.73×
Washington7,9990.82×
Maryland7,7480.93×
Georgia6,9900.47×
Oregon6,4281.15×
Michigan6,1200.48×
Washington, District of Columbia5,0383.44×
Colorado5,0080.65×
Tennessee4,7370.49×
Indiana4,2890.48×
Minnesota3,8990.56×
South Carolina3,7380.51×
Arizona3,2170.32×
Missouri3,1860.41×
Louisiana2,8760.46×
Wisconsin2,8010.38×
Kentucky2,7000.44×
Nevada2,4420.52×
Utah1,7470.4×
Rhode Island1,7201.11×
Maine1,7190.99×
Oklahoma1,6060.3×
Alabama1,5940.23×
New Hampshire1,4150.74×
Iowa1,3940.35×
Kansas1,3510.35×
Arkansas1,2320.31×
Mississippi1,1550.29×
Hawaii1,0660.51×
West Virginia1,0170.45×
Idaho9980.41×
Vermont8961.05×
New Mexico8680.36×
Delaware8610.64×
Nebraska8210.34×
Montana7740.57×
Alaska7610.73×
South Dakota6550.58×
North Dakota6380.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Printemps audience
BrandAffinityCategory
Made in France308.33×Business & Career
Kate Bosworth186.26×Movies & TV
Petit Bateau187.94×Fashion & Accessoires
Galeries Lafayette114.72×Shopping
W9 (TV channel)150.05×Movies & TV
COS58.69×Shopping
American Vintage168.59×Fashion & Accessoires
Sustainable clothing40.41×Fashion & Accessoires
Zadig & Voltaire94.12×Fashion & Accessoires
Aritzia17.63×Fashion & Accessoires
France Télévisions133.93×Movies & TV
Isabel Marant30.06×Fashion & Accessoires
Gothic fashion18.6×Fashion & Accessoires
Veja Sneakers44.8×Fashion & Accessoires
TF1100.43×Movies & TV
Tara Jarmon255×Fashion & Accessoires
Le Figaro72×News
Le Parisien154.95×News
Everlane19.78×Fashion & Accessoires
Hilary Duff19.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Printemps audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
Luxury OrientationPREMIUM1.47
Need for SecurityCONSERVATISM1.39
TraditionCONSERVATISM1.26
MindfulnessBALANCE1.17
LGBTQ+ IdentityOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Printemps
CountryShare
France68.6%
United States8.4%
Belgium5.2%

See Printemps audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Printemps have in United States?

Printemps has an estimated audience of 486,687 people in United States, concentrated in New York and California.

What is the gender split and age of Printemps fans?

75.5% of Printemps fans are female, 24.5% are male, with an average age of 33.4 years.

Which brands do Printemps fans like most?

Printemps fans show strongest brand affinity for Made in France (308.33×), Kate Bosworth (186.26×), and Petit Bateau (187.94×) over the country average.

Where do Printemps fans live in United States?

Printemps fans in United States are most concentrated in New York (reach 365,015), California (reach 52,218), and New Jersey (reach 40,714). These three regions account for the largest share of the active audience.

What other brands do Printemps fans also like?

Beyond Printemps itself, the audience over-indexes on Kate Bosworth (186.26×), Petit Bateau (187.94×), Galeries Lafayette (114.72×), and W9 (TV channel) (150.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Printemps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.