Rascasse Audience Intelligence

Printemps Target Market in United States

A data profile of the people who buy, follow and care about Printemps in United States — modelled from more than twelve digital signal sources. Printemps has an estimated audience of 461,250 people in United States.

#3950among Brand in United States#1366in Fashion & Accessoires

The average Printemps fan in United States is 33.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Made in France, Kate Bosworth, Petit Bateau, with strongest over-indexing on Made in France (308.33× the country average).

Demographically, the Printemps audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Printemps fan in United States is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Made in France.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Printemps profile in United States.

Audience size
461K
in United States
Gender
75.5%♀
24.5% male
Age
33.4
average years
Country rank
#38398
Brand in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Printemps

75.5% are female, 24.5% are male, average age 33.4.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Printemps audience in United States
MetricValue
Female75.5%
Male24.5%
Average age33.4
Estimated audience size461,250
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Printemps audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

7.9%

of the worldwide Printemps audience comes from United States.

Worldwide audience distribution share by country for Printemps
CountryShare
France69.0%
United States7.9%
Belgium5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Printemps audience in United States is strongest.

Fig. 05

Top regions by affinity

Printemps customers by region in United States
#RegionReachAffinity×
01New York~400K15.84×
02New Jersey~40K3.18×
03Washington, District of Columbia~4K2.41×
04Connecticut~8K1.63×
05Massachusetts~10K1.21×
06Rhode Island~2K1.07×
07Maine~2K1.00×
08Vermont<1K0.99×
09Oregon~5K0.97×
10Virginia~10K0.94×
11Alaska<1K0.93×
12Maryland~8K0.92×
13North Dakota<1K0.92×
14South Dakota~1K0.91×
15Delaware~1K0.90×
16Montana~1K0.89×
17New Hampshire~2K0.88×
18California~50K0.87×
19West Virginia~2K0.85×
20Hawaii~2K0.84×
21Idaho~2K0.83×
22Pennsylvania~10K0.82×
23New Mexico~2K0.82×
24Mississippi~3K0.81×
25Nebraska~2K0.81×
26Washington~8K0.80×
27Florida~30K0.78×
28Arkansas~3K0.78×
29Illinois~10K0.77×
30Kansas~3K0.76×
31Iowa~3K0.75×
32Colorado~6K0.73×
33Louisiana~5K0.73×
34Oklahoma~4K0.73×
35Georgia~10K0.72×
36Kentucky~4K0.72×
37Nevada~3K0.72×
38Utah~3K0.72×
39South Carolina~5K0.71×
40North Carolina~10K0.69×
41Minnesota~5K0.69×
42Alabama~5K0.69×
43Tennessee~7K0.67×
44Wisconsin~5K0.66×
45Indiana~6K0.65×
46Missouri~5K0.65×
47Ohio~9K0.62×
48Michigan~8K0.61×
49Arizona~6K0.60×
50Texas~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Printemps, United States
0.55×1.00×15.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Printemps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Printemps audience
#·InterestCategoryAffinity×
01Made in FranceBusiness & Career308.33×
02Tara JarmonFashion & Accessoires255.00×
03Petit BateauFashion & Accessoires187.94×
04Kate BosworthMovies & TV186.26×
05American VintageFashion & Accessoires168.59×
06Le ParisienNews154.95×
07W9 (TV channel)Movies & TV150.05×
08Galeries LafayetteShopping114.72×
09TF1Movies & TV100.43×
10Zadig & VoltaireFashion & Accessoires94.12×
11Le FigaroNews72.00×
12COSShopping58.69×
13Veja SneakersFashion & Accessoires44.80×
14Sustainable clothingFashion & Accessoires40.41×
15Isabel MarantFashion & Accessoires30.06×
16Danish designHome & Garden26.85×
17EverlaneFashion & Accessoires19.78×
18Hilary DuffMovies & TV19.60×
19Gothic fashionFashion & Accessoires18.60×
20AritziaFashion & Accessoires17.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Printemps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Printemps audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE8.43×
Design AffinityPREMIUM4.40×
IndulgenceJOY3.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Printemps audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.31×
ExtroversionTHRILL0.36×
Convenience OrientationPREMIUM0.36×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Printemps's target market in United States?

Printemps's target market in United States covers an estimated 461,250 people, concentrated in New York and California.

02

What is the gender split and age of Printemps customers?

75.5% of the Printemps audience are female, 24.5% are male, with an average age of 33.4 years.

03

Which brands do Printemps fans like most?

Printemps fans show strongest brand affinity for Made in France (308.33×), Kate Bosworth (186.26×), and Petit Bateau (187.94×) over the country average.

04

Where do Printemps fans live in United States?

Printemps fans in United States are most concentrated in New York (reach ~400K), California (reach ~50K), and New Jersey (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Printemps fans also like?

Beyond Printemps itself, the audience over-indexes on Kate Bosworth (186.26×), Petit Bateau (187.94×), Galeries Lafayette (114.72×), and W9 (TV channel) (150.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Printemps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Printemps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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