Rascasse Audience Intelligence

Zadig & Voltaire Target Market in United States

A data profile of the people who buy, follow and care about Zadig & Voltaire in United States — modelled from more than twelve digital signal sources. Zadig & Voltaire has an estimated audience of 546,683 people in United States.

#3567among Brand in United States#1287in Fashion & Accessoires

The average Zadig & Voltaire fan in United States is 32.9 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Made in France, Food Lion, E.Leclerc, with strongest over-indexing on Made in France (65.33× the country average).

Demographically, the Zadig & Voltaire audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zadig & Voltaire fan in United States is more female, around 32.9 years old, with strong Indulgence tendencies and a notable affinity for Made in France.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zadig & Voltaire profile in United States.

Audience size
547K
in United States
Gender
77.5%♀
22.5% male
Age
32.9
average years
Country rank
#34766
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zadig & Voltaire

77.5% are female, 22.5% are male, average age 32.9.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Zadig & Voltaire audience in United States
MetricValue
Female77.5%
Male22.5%
Average age32.9
Estimated audience size546,683
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Zadig & Voltaire audience in United States
Age bracketShare%
16-1936%
20-2924%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Zadig & Voltaire audience comes from United States.

Worldwide audience distribution share by country for Zadig & Voltaire
CountryShare
Spain12.5%
United States11.8%
Italy10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zadig & Voltaire audience in United States is strongest.

Fig. 05

Top regions by affinity

Zadig & Voltaire customers by region in United States
#RegionReachAffinity×
01Florida~300K8.10×
02New York~200K7.77×
03Nevada~20K4.04×
04California~200K2.65×
05Washington, District of Columbia~3K1.94×
06Massachusetts~20K1.54×
07New Jersey~20K1.45×
08Connecticut~6K1.14×
09Illinois~20K1.12×
10Texas~50K1.06×
11Hawaii~2K1.04×
12Alaska~1K0.99×
13Vermont<1K0.98×
14North Dakota~1K0.96×
15Arizona~10K0.95×
16South Dakota~1K0.95×
17Montana~1K0.92×
18Colorado~8K0.91×
19Rhode Island~2K0.91×
20Maine~2K0.90×
21Delaware~1K0.90×
22West Virginia~2K0.89×
23New Hampshire~2K0.89×
24Idaho~2K0.87×
25Nebraska~2K0.87×
26Mississippi~4K0.86×
27New Mexico~2K0.85×
28Arkansas~4K0.84×
29Iowa~4K0.84×
30Oklahoma~5K0.82×
31Kansas~4K0.82×
32Kentucky~6K0.81×
33Washington~9K0.78×
34Louisiana~6K0.78×
35Alabama~6K0.77×
36Utah~4K0.77×
37Oregon~5K0.75×
38Maryland~7K0.74×
39Virginia~10K0.73×
40South Carolina~6K0.73×
41Missouri~6K0.72×
42Wisconsin~6K0.72×
43Indiana~7K0.70×
44Minnesota~6K0.70×
45Tennessee~8K0.69×
46Georgia~10K0.67×
47Pennsylvania~10K0.64×
48Michigan~9K0.62×
49North Carolina~10K0.60×
50Ohio~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Zadig & Voltaire, United States
0.59×1.00×8.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zadig & Voltaire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zadig & Voltaire audience
#·InterestCategoryAffinity×
01Gas BijouxFashion & Accessoires223.01×
02SessùnFashion & Accessoires176.41×
03SmallableBeauty & Wellness139.16×
04Days Out With KidsTravel & Leisure89.21×
05BusuuBusiness & Career85.18×
06E.LeclercShopping82.43×
07sandroFashion & Accessoires74.20×
08PrintempsFashion & Accessoires73.39×
09Made in FranceBusiness & Career65.33×
10Superdry.Fashion & Accessoires27.10×
11Winn-DixieShopping20.00×
12Gay-friendlyPolitics & Society20.00×
13Gay barPolitics & Society20.00×
14Eric TrumpPolitics & Society19.12×
15Microsoft TeamsTechnology & Electronics16.10×
16Office 365Technology & Electronics16.10×
17Food LionShopping15.73×
18EquinoxPolitics & Society10.91×
19RevenueBusiness & Career9.25×
20President of the United StatesPolitics & Society5.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zadig & Voltaire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zadig & Voltaire audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.52×
Luxury OrientationPREMIUM2.38×
Urban LifestyleOPEN2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zadig & Voltaire audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.45×
DIY MentalityTHRILL0.46×
PatriotismCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zadig & Voltaire's target market in United States?

Zadig & Voltaire's target market in United States covers an estimated 546,683 people, concentrated in Florida and New York.

02

What is the gender split and age of Zadig & Voltaire customers?

77.5% of the Zadig & Voltaire audience are female, 22.5% are male, with an average age of 32.9 years.

03

Which brands do Zadig & Voltaire fans like most?

Zadig & Voltaire fans show strongest brand affinity for Made in France (65.33×), Food Lion (15.73×), and E.Leclerc (82.43×) over the country average.

04

Where do Zadig & Voltaire fans live in United States?

Zadig & Voltaire fans in United States are most concentrated in Florida (reach ~300K), New York (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zadig & Voltaire fans also like?

Beyond Zadig & Voltaire itself, the audience over-indexes on Food Lion (15.73×), E.Leclerc (82.43×), Sessùn (176.41×), and sandro (74.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zadig & Voltaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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