Zadig & Voltaire Audience in United States

Zadig & Voltaire logo

Zadig & Voltaire has an estimated audience of 553,190 people in United States. 77.5% are female, 22.5% are male, average age 32.9. Top regions: Florida, New York, California. Top brand affinities: Made in France, Food Lion, E.Leclerc, Sessùn, Days Out With Kids.

The average Zadig & Voltaire fan in United States is 32.9 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Made in France, Food Lion, E.Leclerc, with strongest over-indexing on Made in France (65.33× the country average). Demographically, the Zadig & Voltaire audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Zadig & Voltaire fans

Demographic split for Zadig & Voltaire audience in United States
MetricValue
Female77.5%
Male22.5%
Average age32.9
Estimated audience size553,190

Audience persona

The typical Zadig & Voltaire fan in United States is more female, around 32.9 years old, with strong Sustainability tendencies and a notable affinity for Made in France.

Top regions in United States

Top regions ranked by reach for Zadig & Voltaire in United States
RegionReachAffinity
Florida261,1236.97×
New York167,6465.42×
California161,9452.66×
Texas55,8851.18×
New Jersey21,9201.56×
Nevada19,3813.62×
Illinois18,6851.01×
Massachusetts17,5511.61×
Georgia11,8080.69×
Pennsylvania11,4990.62×
Arizona10,0860.89×
Virginia9,9530.74×
Washington9,4780.85×
Colorado7,7790.89×
North Carolina7,4510.45×
Connecticut6,7461.22×
Maryland6,4990.68×
Ohio5,7150.34×
Michigan5,6890.39×
Tennessee4,8560.44×
Washington, District of Columbia4,3592.62×
Missouri3,5680.4×
Oregon3,5430.56×
Indiana3,4080.34×
Louisiana3,2210.45×
Alabama3,0980.4×
Wisconsin2,8720.35×
Minnesota2,8680.36×
South Carolina2,7410.33×
Hawaii2,2860.96×
Utah2,1130.43×
Kentucky2,0650.3×
Oklahoma1,7840.29×
Mississippi1,5700.34×
Kansas1,5650.36×
Arkansas1,5020.33×
Maine1,4270.72×
New Hampshire1,2320.57×
Iowa1,2240.27×
New Mexico1,2000.43×
West Virginia1,1960.46×
Alaska1,1941.01×
Rhode Island1,1900.68×
Idaho1,1050.4×
Montana1,0410.68×
South Dakota1,0270.8×
North Dakota1,0000.88×
Wyoming9681.18×
Nebraska9650.35×
Vermont9360.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zadig & Voltaire audience
BrandAffinityCategory
Made in France65.33×Business & Career
Food Lion15.73×Shopping
E.Leclerc82.43×Shopping
Sessùn176.41×Fashion & Accessoires
Days Out With Kids89.21×Travel & Leisure
sandro74.2×Fashion & Accessoires
Gas Bijoux223.01×Fashion & Accessoires
Winn-Dixie20×Shopping
Printemps73.39×Fashion & Accessoires
Office 36516.1×Technology & Electronics
Busuu85.18×Business & Career
Smallable139.16×Beauty & Wellness
Microsoft Teams16.1×Technology & Electronics
Yahoo!ショッピング6.23×
Gay-friendly20×Politics & Society
Gay bar20×Politics & Society
Equinox10.91×Politics & Society
Revenue9.25×Business & Career
Superdry.27.1×Fashion & Accessoires
President of the United States5.18×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zadig & Voltaire audience
TraitClusterScore
SustainabilityBALANCE3.92
Design AffinityPREMIUM3.24
Quality AwarenessPREMIUM2.63
Luxury OrientationPREMIUM2.51
IndulgenceJOY1.86
LGBTQ+ IdentityOPEN1.72

Worldwide distribution

Worldwide audience distribution share by country for Zadig & Voltaire
CountryShare
Spain12.7%
United States12.0%
Germany11.1%

See Zadig & Voltaire audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Zadig & Voltaire have in United States?

Zadig & Voltaire has an estimated audience of 553,190 people in United States, concentrated in Florida and New York.

What is the gender split and age of Zadig & Voltaire fans?

77.5% of Zadig & Voltaire fans are female, 22.5% are male, with an average age of 32.9 years.

Which brands do Zadig & Voltaire fans like most?

Zadig & Voltaire fans show strongest brand affinity for Made in France (65.33×), Food Lion (15.73×), and E.Leclerc (82.43×) over the country average.

Where do Zadig & Voltaire fans live in United States?

Zadig & Voltaire fans in United States are most concentrated in Florida (reach 261,123), New York (reach 167,646), and California (reach 161,945). These three regions account for the largest share of the active audience.

What other brands do Zadig & Voltaire fans also like?

Beyond Zadig & Voltaire itself, the audience over-indexes on Food Lion (15.73×), E.Leclerc (82.43×), Sessùn (176.41×), and Days Out With Kids (89.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zadig & Voltaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.