Zadig & Voltaire Audience in Germany
Zadig & Voltaire has an estimated audience of 508,158 people in Germany. 76.7% are female, 23.3% are male, average age 34.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gala, Borussia Dortmund, Maisons du Monde, Music, Food.
The average Zadig & Voltaire fan in Germany is 34.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gala, Borussia Dortmund, Maisons du Monde, with strongest over-indexing on Gala (3.71× the country average). Demographically, the Zadig & Voltaire audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Zadig & Voltaire fans
| Metric | Value |
|---|---|
| Female | 76.7% |
| Male | 23.3% |
| Average age | 34.9 |
| Estimated audience size | 508,158 |
Audience persona
The typical Zadig & Voltaire fan in Germany is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 190,111 | 2.33× |
| Baden-Württemberg | 134,392 | 1.94× |
| Nordrhein-Westfalen | 63,752 | 0.57× |
| Berlin | 47,889 | 2.11× |
| Hessen | 26,393 | 0.68× |
| Sachsen | 22,485 | 0.9× |
| Niedersachsen | 22,310 | 0.45× |
| Rheinland-Pfalz | 13,014 | 0.51× |
| Mecklenburg-Vorpommern | 11,138 | 1.15× |
| Thüringen | 10,340 | 0.8× |
| Schleswig-Holstein | 9,230 | 0.51× |
| Hamburg | 8,901 | 0.78× |
| Brandenburg | 8,569 | 0.54× |
| Bremen | 8,525 | 1.96× |
| Sachsen-Anhalt | 4,268 | 0.32× |
| Saarland | 2,803 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.71× | News |
| Borussia Dortmund | 1.91× | Sports |
| Maisons du Monde | 7.99× | Home & Garden |
| Music | 1.89× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Jean Paul Gaultier | 9.06× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Primark | 3.08× | Shopping |
| Food and drink | 1.55× | Food & Beverages |
| Home Design | 3.2× | Home & Garden |
| Consumer electronics | 1.67× | Technology & Electronics |
| Architecture & Design | 3.17× | Business & Career |
| La Redoute | 9.68× | Shopping |
| Home decorating ideas | 4.43× | Home & Garden |
| GitHub | 5.27× | Internet & Social Media |
| Home Interior Design | 3.26× | Home & Garden |
| H&M | 2× | Shopping |
| Made in France | 6.66× | Business & Career |
| FIFA World Cup | 1.81× | Sports |
| Gina Tricot | 4.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.21 |
| Creativity | OPEN | 1.94 |
| Luxury Orientation | PREMIUM | 1.67 |
| Quality Awareness | PREMIUM | 1.66 |
| Design Affinity | PREMIUM | 1.56 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 12.7% |
| United States | 12.0% |
| Germany | 11.1% |
See Zadig & Voltaire audiences in other countries
More Fashion & Accessoires audiences in Germany
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Zadig & Voltaire have in Germany?
Zadig & Voltaire has an estimated audience of 508,158 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Zadig & Voltaire fans?
76.7% of Zadig & Voltaire fans are female, 23.3% are male, with an average age of 34.9 years.
Which brands do Zadig & Voltaire fans like most?
Zadig & Voltaire fans show strongest brand affinity for Gala (3.71×), Borussia Dortmund (1.91×), and Maisons du Monde (7.99×) over the country average.
Where do Zadig & Voltaire fans live in Germany?
Zadig & Voltaire fans in Germany are most concentrated in Bayern (reach 190,111), Baden-Württemberg (reach 134,392), and Nordrhein-Westfalen (reach 63,752). These three regions account for the largest share of the active audience.
What other brands do Zadig & Voltaire fans also like?
Beyond Zadig & Voltaire itself, the audience over-indexes on Borussia Dortmund (1.91×), Maisons du Monde (7.99×), Music (1.89×), and Food (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zadig & Voltaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.