Rascasse Audience Intelligence

Zadig & Voltaire Target Market in Germany

A data profile of the people who buy, follow and care about Zadig & Voltaire in Germany — modelled from more than twelve digital signal sources. Zadig & Voltaire has an estimated audience of 500,158 people in Germany.

#1527among Brand in Germany#574in Fashion & Accessoires

The average Zadig & Voltaire fan in Germany is 34.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Music, Maisons du Monde, Food, with strongest over-indexing on Music (1.89× the country average).

Demographically, the Zadig & Voltaire audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zadig & Voltaire fan in Germany is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zadig & Voltaire profile in Germany.

Audience size
500K
in Germany
Gender
76.7%♀
23.3% male
Age
34.9
average years
Country rank
#11744
Brand in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zadig & Voltaire

76.7% are female, 23.3% are male, average age 34.9.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Zadig & Voltaire audience in Germany
MetricValue
Female76.7%
Male23.3%
Average age34.9
Estimated audience size500,158
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Zadig & Voltaire audience in Germany
Age bracketShare%
16-1928%
20-2924%
30-3920%
40-4919%
50+10%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Zadig & Voltaire audience comes from Germany.

Worldwide audience distribution share by country for Zadig & Voltaire
CountryShare
Spain12.5%
United States11.8%
Italy10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zadig & Voltaire audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zadig & Voltaire customers by region in Germany
#RegionReachAffinity×
01Bayern~200K2.24×
02Berlin~50K2.01×
03Baden-Württemberg~100K1.89×
04Bremen~8K1.87×
05Mecklenburg-Vorpommern~10K1.28×
06Sachsen~20K0.96×
07Thüringen~10K0.91×
08Hamburg~9K0.78×
09Hessen~30K0.65×
10Saarland~4K0.61×
11Brandenburg~9K0.58×
12Nordrhein-Westfalen~60K0.56×
13Rheinland-Pfalz~10K0.54×
14Schleswig-Holstein~10K0.54×
15Niedersachsen~20K0.47×
16Sachsen-Anhalt~6K0.47×
Fig. 06

Affinity by region

Affinity by region — Zadig & Voltaire, Germany
0.47×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zadig & Voltaire audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zadig & Voltaire audience
#·InterestCategoryAffinity×
01La RedouteShopping9.68×
02Jean Paul GaultierFashion & Accessoires9.06×
03Maisons du MondeHome & Garden7.99×
04Made in FranceBusiness & Career6.66×
05GitHubInternet & Social Media5.27×
06Gina TricotFashion & Accessoires4.96×
07Home decorating ideasHome & Garden4.43×
08Street OneFashion & Accessoires3.39×
09Home Interior DesignHome & Garden3.26×
10Home DesignHome & Garden3.20×
11Architecture & DesignBusiness & Career3.17×
12PrimarkShopping3.08×
13H&MShopping2.00×
14Borussia DortmundSports1.91×
15MusicBusiness & Career1.89×
16FoodFood & Beverages1.89×
17FIFA World CupSports1.81×
18Arts and musicArts & Culture1.74×
19Consumer electronicsTechnology & Electronics1.67×
20Food and drinkFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zadig & Voltaire audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zadig & Voltaire audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.15×
Quality AwarenessPREMIUM1.67×
Design AffinityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zadig & Voltaire audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.10×
PatriotismCONSERVATISM0.31×
Social Media UsageJOY0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zadig & Voltaire's target market in Germany?

Zadig & Voltaire's target market in Germany covers an estimated 500,158 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Zadig & Voltaire customers?

76.7% of the Zadig & Voltaire audience are female, 23.3% are male, with an average age of 34.9 years.

03

Which brands do Zadig & Voltaire fans like most?

Zadig & Voltaire fans show strongest brand affinity for Music (1.89×), Maisons du Monde (7.99×), and Food (1.89×) over the country average.

04

Where do Zadig & Voltaire fans live in Germany?

Zadig & Voltaire fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Zadig & Voltaire fans also like?

Beyond Zadig & Voltaire itself, the audience over-indexes on Maisons du Monde (7.99×), Food (1.89×), Jean Paul Gaultier (9.06×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Zadig & Voltaire audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zadig & Voltaire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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