Superdry. Audience in United States

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Superdry. has an estimated audience of 1,597,871 people in United States. 66.2% are female, 33.8% are male, average age 31.0. Top regions: New York, California, Florida. Top brand affinities: Zadig & Voltaire, G-Star Raw, G-Shock, SuperGroup, Dickies.

The average Superdry. fan in United States is 31.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Zadig & Voltaire, G-Star Raw, G-Shock, with strongest over-indexing on Zadig & Voltaire (85.02× the country average). Demographically, the Superdry. audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Superdry. fans

Demographic split for Superdry. audience in United States
MetricValue
Female66.2%
Male33.8%
Average age31.0
Estimated audience size1,597,871

Audience persona

The typical Superdry. fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Zadig & Voltaire.

Top regions in United States

Top regions ranked by reach for Superdry. in United States
RegionReachAffinity
New York631,1267.07×
California321,3751.83×
Florida142,8381.32×
Illinois98,2391.85×
Texas97,0580.71×
New Jersey90,4402.23×
Massachusetts79,3392.52×
Maryland71,7752.61×
Pennsylvania66,6521.24×
Virginia64,0031.64×
Georgia41,5380.84×
North Carolina34,7940.72×
Washington34,7041.08×
Michigan28,5060.68×
Ohio26,2830.53×
Connecticut21,1981.32×
Arizona19,6880.6×
Nevada19,0141.23×
Indiana18,4850.63×
Washington, District of Columbia17,8413.71×
Colorado17,5390.7×
Tennessee15,8280.49×
Minnesota15,7570.69×
Wisconsin14,4850.6×
Oregon13,9510.76×
Missouri13,2370.51×
South Carolina11,8430.49×
Utah9,4570.66×
Kentucky9,2100.46×
Alabama7,6990.34×
Oklahoma6,8490.39×
Louisiana6,7480.33×
Hawaii5,9190.86×
Rhode Island5,7891.14×
Kansas5,5630.44×
Arkansas5,3500.41×
Iowa5,1750.39×
New Hampshire5,0290.8×
Delaware4,8671.1×
Maine3,2780.57×
Mississippi3,1340.24×
Nebraska3,1310.39×
New Mexico3,0820.38×
West Virginia2,9100.39×
Idaho2,7620.34×
Alaska2,1780.64×
Vermont1,7400.62×
Montana1,5820.36×
South Dakota1,2490.34×
North Dakota1,0810.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Superdry. audience
BrandAffinityCategory
Zadig & Voltaire85.02×Fashion & Accessoires
G-Star Raw88.7×Fashion & Accessoires
G-Shock20.55×Fashion & Accessoires
SuperGroup145.17×Music & Radio
Dickies17.49×Fashion & Accessoires
Mark Wahlberg12.64×Movies & TV
Comme des Garçons17.93×Fashion & Accessoires
Revenue9.25×Business & Career
Punk fashion9.1×Fashion & Accessoires
AllSaints26.49×Shopping
Ready-to-wear9.89×Fashion & Accessoires
Fitbit10.67×Technology & Electronics
PGA Championship6.76×Sports
Banana Republic6.04×Fashion & Accessoires
Balenciaga7.85×Fashion & Accessoires
The Open Championship6.95×Sports
Rainbow Shop19.46×Shopping
New York Jets8.29×Sports
Tory Burch6.09×Fashion & Accessoires
Mother (2009 film)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Superdry. audience
TraitClusterScore
Luxury OrientationPREMIUM2.59
IndulgenceJOY2.41
Design AffinityPREMIUM2.09
LGBTQ+ IdentityOPEN1.76
Early Adopter MentalityPOWER1.75
Quality AwarenessPREMIUM1.64

Worldwide distribution

Worldwide audience distribution share by country for Superdry.
CountryShare
United Kingdom19.8%
United States12.3%
France8.8%

See Superdry. audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Superdry. have in United States?

Superdry. has an estimated audience of 1,597,871 people in United States, concentrated in New York and California.

What is the gender split and age of Superdry. fans?

66.2% of Superdry. fans are female, 33.8% are male, with an average age of 31.0 years.

Which brands do Superdry. fans like most?

Superdry. fans show strongest brand affinity for Zadig & Voltaire (85.02×), G-Star Raw (88.7×), and G-Shock (20.55×) over the country average.

Where do Superdry. fans live in United States?

Superdry. fans in United States are most concentrated in New York (reach 631,126), California (reach 321,375), and Florida (reach 142,838). These three regions account for the largest share of the active audience.

What other brands do Superdry. fans also like?

Beyond Superdry. itself, the audience over-indexes on G-Star Raw (88.7×), G-Shock (20.55×), SuperGroup (145.17×), and Dickies (17.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Superdry.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.