Rascasse Audience Intelligence

Mark Wahlberg Audience in United States

A data profile of the people who buy, follow and care about Mark Wahlberg in United States — modelled from more than twelve digital signal sources. Mark Wahlberg has an estimated audience of 8,921,381 people in United States.

#82among Actor Actress or TV Star in United States#243among Person in United States#308in Movies & TV

The average Mark Wahlberg fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chuck Norris, Juliette Lewis, Cloudy with a Chance of Meatballs (film), with strongest over-indexing on Chuck Norris (11.71× the country average).

Demographically, the Mark Wahlberg audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Wahlberg fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Wahlberg profile in United States.

Audience size
8.9M
in United States
Gender
49.4%♀
50.6% male
Age
37.9
average years
Country rank
#4009
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Wahlberg fans

49.4% are female, 50.6% are male, average age 37.9.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Mark Wahlberg audience in United States
MetricValue
Female49.4%
Male50.6%
Average age37.9
Estimated audience size8,921,381
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Mark Wahlberg audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3921%
40-4923%
50+15%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Mark Wahlberg audience comes from United States.

Worldwide audience distribution share by country for Mark Wahlberg
CountryShare
United States37.5%
Brazil5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Wahlberg audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Wahlberg fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.40×
02Idaho~50K1.24×
03Arizona~200K1.17×
04New Mexico~50K1.17×
05Oklahoma~100K1.16×
06Massachusetts~200K1.14×
07Utah~80K1.10×
08Ohio~300K1.09×
09Montana~30K1.09×
10Missouri~100K1.06×
11Kentucky~100K1.06×
12Texas~800K1.05×
13Arkansas~70K1.05×
14New Hampshire~40K1.05×
15Indiana~200K1.04×
16South Carolina~100K1.04×
17Kansas~70K1.04×
18Tennessee~200K1.03×
19Wyoming~10K1.03×
20Florida~600K1.02×
21Iowa~70K1.01×
22Nebraska~40K1.01×
23West Virginia~40K1.01×
24Michigan~200K1.00×
25Alabama~100K1.00×
26Maine~30K1.00×
27North Dakota~20K1.00×
28Colorado~100K0.99×
29Connecticut~90K0.99×
30California~900K0.98×
31Louisiana~100K0.98×
32Oregon~90K0.97×
33Mississippi~70K0.97×
34Alaska~20K0.97×
35North Carolina~200K0.96×
36Rhode Island~30K0.96×
37Pennsylvania~300K0.95×
38Illinois~300K0.95×
39Washington~200K0.95×
40Wisconsin~100K0.95×
41South Dakota~20K0.94×
42Georgia~200K0.93×
43New Jersey~200K0.91×
44Minnesota~100K0.91×
45Virginia~200K0.87×
46Hawaii~30K0.87×
47New York~400K0.85×
48Delaware~20K0.85×
49Maryland~100K0.83×
50Washington, District of Columbia~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Mark Wahlberg, United States
0.62×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Wahlberg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Wahlberg audience
#·InterestCategoryAffinity×
01Cloudy with a Chance of Meatballs 2Movies & TV34.72×
02Joanna NewsomMusic & Radio32.74×
03Cloudy with a Chance of Meatballs (film)Movies & TV31.30×
04Juliette LewisMovies & TV28.72×
05Three Kings (1999 film)Movies & TV26.89×
06David BlaineMovies & TV25.91×
07Andy SambergMovies & TV22.22×
08Sandra OhMovies & TV21.51×
09Teen Choice AwardsMovies & TV20.90×
10Kate MaraMovies & TV17.50×
11Hotel TransylvaniaMovies & TV14.94×
12Hercules (2014 film)Movies & TV14.03×
13Mel BrooksMovies & TV13.53×
14Chuck NorrisMovies & TV11.71×
15Nicolas CageMovies & TV11.67×
16Zac EfronMovies & TV10.21×
17Isabela MercedMovies & TV9.57×
18Nancy MacePolitics & Society4.07×
19DirecTVMovies & TV3.35×
20NBCMovies & TV2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Wahlberg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Wahlberg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Need for SecurityCONSERVATISM1.52×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Wahlberg audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
Design AffinityPREMIUM0.80×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Wahlberg have in United States?

Mark Wahlberg has an estimated audience of 8,921,381 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark Wahlberg fans?

49.4% of Mark Wahlberg fans are female, 50.6% are male, with an average age of 37.9 years.

03

Which brands do Mark Wahlberg fans like most?

Mark Wahlberg fans show strongest brand affinity for Chuck Norris (11.71×), Juliette Lewis (28.72×), and Cloudy with a Chance of Meatballs (film) (31.3×) over the country average.

04

Where do Mark Wahlberg fans live in United States?

Mark Wahlberg fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Wahlberg fans also like?

Beyond Mark Wahlberg itself, the audience over-indexes on Juliette Lewis (28.72×), Cloudy with a Chance of Meatballs (film) (31.3×), Andy Samberg (22.22×), and Kate Mara (17.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mark Wahlberg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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