Mark Wahlberg Audience in United States

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Mark Wahlberg has an estimated audience of 8,580,719 people in United States. 49.4% are female, 50.6% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Chuck Norris, Juliette Lewis, Cloudy with a Chance of Meatballs (film), Andy Samberg, Kate Mara.

The average Mark Wahlberg fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chuck Norris, Juliette Lewis, Cloudy with a Chance of Meatballs (film), with strongest over-indexing on Chuck Norris (11.71× the country average). Demographically, the Mark Wahlberg audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mark Wahlberg fans

Demographic split for Mark Wahlberg audience in United States
MetricValue
Female49.4%
Male50.6%
Average age37.9
Estimated audience size8,580,719

Audience persona

The typical Mark Wahlberg fan in United States is balanced, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Top regions in United States

Top regions ranked by reach for Mark Wahlberg in United States
RegionReachAffinity
California961,1701.02×
Texas828,4141.12×
Florida610,6381.05×
New York416,6070.87×
Ohio298,0981.13×
Illinois282,5960.99×
Pennsylvania276,4230.96×
Georgia258,7770.98×
North Carolina257,4901×
Michigan228,7971.02×
Arizona208,8411.19×
New Jersey204,9080.94×
Virginia184,2150.88×
Tennessee181,8311.06×
Massachusetts176,9321.05×
Washington170,3850.99×
Indiana168,1311.07×
Missouri148,7421.08×
Colorado138,8441.03×
South Carolina137,1141.06×
Wisconsin124,3050.96×
Maryland120,8440.82×
Alabama120,2701×
Nevada117,6141.42×
Minnesota115,8870.94×
Kentucky114,8471.07×
Oklahoma111,1061.17×
Louisiana109,0230.99×
Oregon96,1240.98×
Utah88,7251.15×
Connecticut83,8850.97×
Arkansas73,6961.04×
Iowa72,2481.02×
Kansas71,8201.06×
Mississippi65,6390.93×
Idaho52,3591.22×
New Mexico48,4541.13×
Nebraska42,4740.99×
West Virginia38,3470.96×
New Hampshire33,5060.99×
Hawaii32,1230.87×
Maine30,0310.98×
Montana25,4601.07×
Rhode Island24,5920.9×
Delaware18,9260.8×
South Dakota17,9150.9×
Alaska17,1580.93×
North Dakota16,3120.93×
Washington, District of Columbia15,6530.61×
Wyoming12,8141.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mark Wahlberg audience
BrandAffinityCategory
Chuck Norris11.71×Movies & TV
Juliette Lewis28.72×Movies & TV
Cloudy with a Chance of Meatballs (film)31.3×Movies & TV
Andy Samberg22.22×Movies & TV
Kate Mara17.5×Movies & TV
Zac Efron10.21×Movies & TV
Mel Brooks13.53×Movies & TV
Isabela Merced9.57×Movies & TV
Nicolas Cage11.67×Movies & TV
Joanna Newsom32.74×Music & Radio
Cloudy with a Chance of Meatballs 234.72×Movies & TV
Sandra Oh21.51×Movies & TV
Hotel Transylvania14.94×Movies & TV
NBC2.58×Movies & TV
David Blaine25.91×Movies & TV
DirecTV3.35×Movies & TV
Friends2.39×Movies & TV
Hercules (2014 film)14.03×Movies & TV
Three Kings (1999 film)26.89×Movies & TV
Adventure2.45×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mark Wahlberg audience
TraitClusterScore
PatriotismCONSERVATISM1.49
Social Media UsageJOY1.19
IndividualismJOY1.17
ExtroversionTHRILL1.16
Early Adopter MentalityPOWER1.14
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Mark Wahlberg
CountryShare
United States37.5%
Brazil5.4%
United Kingdom5.0%

See Mark Wahlberg audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Mark Wahlberg have in United States?

Mark Wahlberg has an estimated audience of 8,580,719 people in United States, concentrated in California and Texas.

What is the gender split and age of Mark Wahlberg fans?

49.4% of Mark Wahlberg fans are female, 50.6% are male, with an average age of 37.9 years.

Which brands do Mark Wahlberg fans like most?

Mark Wahlberg fans show strongest brand affinity for Chuck Norris (11.71×), Juliette Lewis (28.72×), and Cloudy with a Chance of Meatballs (film) (31.3×) over the country average.

Where do Mark Wahlberg fans live in United States?

Mark Wahlberg fans in United States are most concentrated in California (reach 961,170), Texas (reach 828,414), and Florida (reach 610,638). These three regions account for the largest share of the active audience.

What other brands do Mark Wahlberg fans also like?

Beyond Mark Wahlberg itself, the audience over-indexes on Juliette Lewis (28.72×), Cloudy with a Chance of Meatballs (film) (31.3×), Andy Samberg (22.22×), and Kate Mara (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Wahlberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.