A data profile of the people who buy, follow and care about Days Out With Kids in United States — modelled from more than twelve digital signal sources. Days Out With Kids has an estimated audience of 341,416 people in United States.
Days Out With Kids has an estimated audience of 341,416 people in United States. 52.2% are female, 47.8% are male, average age 32.8. Top brand affinities: Wyndham Rewards, Zadig & Voltaire, Spirit Halloween, Polo Ralph Lauren, Bath and Bodyworks.
Top brand affinities include Wyndham Rewards, Zadig & Voltaire, Spirit Halloween, with strongest over-indexing on Wyndham Rewards (2450.09× the country average).
Demographically, the Days Out With Kids audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Days Out With Kids fan in United States is balanced, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Wyndham Rewards.
The key figures that characterise the Days Out With Kids profile in United States.
52.2% are female, 47.8% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 32.8 |
| Estimated audience size | 341,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Days Out With Kids audience comes from United States.
| Country | Share |
|---|---|
| France | 52.4% |
| United States | 13.4% |
| United Kingdom | 8.9% |
The strongest cross-interests of the Days Out With Kids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wyndham Rewards | Shopping | 2450.09× | ||
| 02 | Zadig & Voltaire | Fashion & Accessoires | 89.21× | ||
| 03 | Go Ape | Travel & Leisure | 43.45× | ||
| 04 | Borat | Movies & TV | 14.69× | ||
| 05 | London Eye | Travel & Leisure | 14.45× | ||
| 06 | Eyes Wide Shut | Movies & TV | 12.92× | ||
| 07 | Hocus Pocus | Movies & TV | 12.07× | ||
| 08 | Michaels Stores | Arts & Culture | 11.23× | ||
| 09 | Joe Jonas | Music & Radio | 10.66× | ||
| 10 | Spirit Halloween | Kids & Family | 10.53× | ||
| 11 | Babe Ruth | Sports | 10.50× | ||
| 12 | Polo Ralph Lauren | Fashion & Accessoires | 9.71× | ||
| 13 | British Museum | Arts & Culture | 9.03× | ||
| 14 | Zara Larsson | Music & Radio | 8.70× | ||
| 15 | Lush (company) | Beauty & Wellness | 7.97× | ||
| 16 | Bath and Bodyworks | Shopping | 6.07× | ||
| 17 | Unique Gifts | Shopping | 4.86× | ||
| 18 | YouTube Music | Internet & Social Media | 3.44× | ||
| 19 | FedEx | Business & Career | 3.05× | ||
| 20 | Internet & Social Media | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.28× | |
| Risk Appetite | THRILL | 1.74× | |
| Quality Awareness | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Days Out With Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.