Days Out With Kids Audience in United States
Days Out With Kids has an estimated audience of 341,416 people in United States. 52.2% are female, 47.8% are male, average age 32.8. Top brand affinities: Wyndham Rewards, Zadig & Voltaire, Pixi, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Wyndham Rewards, Zadig & Voltaire, Pixi, with strongest over-indexing on Wyndham Rewards (234.4× the country average). Demographically, the Days Out With Kids audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Travel & Leisure · Type: Brand
Demographics of Days Out With Kids fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 32.8 |
| Estimated audience size | 341,416 |
Audience persona
The typical Days Out With Kids fan in United States is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Wyndham Rewards.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wyndham Rewards | 234.4× | Shopping |
| Zadig & Voltaire | 188.37× | Fashion & Accessoires |
| Pixi | 22.56× | Beauty & Wellness |
| Autism Awareness | 11.7× | Health |
| Diabetes mellitus awareness | 7.77× | Health |
| Planet Fitness | 4.34× | Sports |
| Spirit Halloween | 6.7× | Kids & Family |
| Kia Sportage | 20× | Cars & Mobility |
| Microblogging | 7.9× | Technology & Electronics |
| Diaper bag | 5.74× | Kids & Family |
| Cast-iron cookware | 9.45× | Home & Garden |
| Hair Extensions | 4.49× | Beauty & Wellness |
| Fine-art photography | 6.06× | Technology & Electronics |
| Unique Gifts | 6.24× | Shopping |
| Polo Ralph Lauren | 10.81× | Fashion & Accessoires |
| YouTube Music | 4.03× | Internet & Social Media |
| Bohemian style | 5.8× | Fashion & Accessoires |
| Bass guitar | 3.49× | Music & Radio |
| Income tax | 8.21× | Business & Career |
| Owen Wilson | 9.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.07 |
| Risk Appetite | THRILL | 1.88 |
| Travelling | THRILL | 1.84 |
| Design Affinity | PREMIUM | 1.8 |
| Sustainability | BALANCE | 1.62 |
| Indulgence | JOY | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 52.4% |
| United States | 13.4% |
| United Kingdom | 8.9% |
See Days Out With Kids audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Days Out With Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.