Rascasse Audience Intelligence

Hocus Pocus Audience in United States

A data profile of the people who buy, follow and care about Hocus Pocus in United States — modelled from more than twelve digital signal sources. Hocus Pocus has an estimated audience of 3,385,066 people in United States.

#393among Movie / TV Show / Series in United States#1150in Movies & TV

The average Hocus Pocus fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Spirit Halloween, Hocus Pocus (1993 film), with strongest over-indexing on Beetlejuice (6.77× the country average).

Demographically, the Hocus Pocus audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hocus Pocus fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hocus Pocus profile in United States.

Audience size
3.4M
in United States
Gender
60.3%♀
39.7% male
Age
38.7
average years
Country rank
#9296
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hocus Pocus viewers

60.3% are female, 39.7% are male, average age 38.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Hocus Pocus audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.7
Estimated audience size3,385,066
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Hocus Pocus audience in United States
Age bracketShare%
16-1925%
20-2917%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

53.0%

of the worldwide Hocus Pocus audience comes from United States.

Worldwide audience distribution share by country for Hocus Pocus
CountryShare
United States53.0%
United Kingdom11.1%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hocus Pocus audience in United States is strongest.

Fig. 05

Top regions by affinity

Hocus Pocus fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.30×
02West Virginia~20K1.24×
03Kentucky~50K1.20×
04New Hampshire~20K1.19×
05Massachusetts~80K1.14×
06Oklahoma~40K1.13×
07Maine~10K1.13×
08Tennessee~70K1.12×
09Idaho~20K1.12×
10Iowa~30K1.11×
11Nebraska~20K1.10×
12New Mexico~20K1.09×
13Pennsylvania~100K1.08×
14Missouri~60K1.07×
15Ohio~100K1.06×
16Indiana~60K1.06×
17Arkansas~30K1.06×
18Kansas~30K1.06×
19Rhode Island~10K1.06×
20South Dakota~8K1.04×
21North Dakota~7K1.04×
22Wisconsin~50K1.03×
23Oregon~40K1.02×
24Connecticut~30K1.02×
25Michigan~90K1.01×
26Arizona~70K1.01×
27Colorado~50K1.01×
28Louisiana~40K1.01×
29Alabama~50K0.99×
30Montana~9K0.99×
31Vermont~6K0.99×
32Texas~300K0.96×
33Alaska~7K0.96×
34Washington~60K0.95×
35Mississippi~30K0.95×
36Illinois~100K0.94×
37California~300K0.92×
38Minnesota~40K0.92×
39Nevada~30K0.92×
40North Carolina~90K0.90×
41South Carolina~40K0.90×
42Virginia~70K0.89×
43Delaware~8K0.89×
44Florida~200K0.88×
45Georgia~90K0.85×
46New York~200K0.82×
47New Jersey~70K0.79×
48Maryland~40K0.78×
49Hawaii~10K0.71×
50Washington, District of Columbia~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Hocus Pocus, United States
0.66×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hocus Pocus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hocus Pocus audience
#·InterestCategoryAffinity×
01HelloweenMusic & Radio24.29×
02Halloween Horror Nights - HollywoodEvent22.25×
03Hocus Pocus (1993 film)Movies & TV12.31×
04GremlinsMovies & TV10.95×
05Tichina ArnoldMovies & TV10.66×
06Halloweentown (film)Movies & TV8.84×
07BeetlejuiceMovies & TV6.77×
08Spirit HalloweenKids & Family5.88×
09Scooby-DooMovies & TV3.05×
10AmtrakCars & Mobility2.79×
11Harry PotterMovies & TV2.54×
12Stranger ThingsMovies & TV2.25×
13AldiShopping1.96×
14Taylor SwiftMusic & Radio1.80×
15KPop Demon HuntersMovies & TV1.70×
16Thriller moviesMovies & TV1.60×
17Horror moviesMovies & TV1.60×
18SupermanMovies & TV1.58×
19Science fiction moviesMovies & TV1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hocus Pocus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hocus Pocus audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.39×
ExtroversionTHRILL1.25×
MindfulnessBALANCE1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hocus Pocus audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.59×
Need for SecurityCONSERVATISM0.62×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hocus Pocus have in United States?

Hocus Pocus has an estimated audience of 3,385,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hocus Pocus viewers?

60.3% of Hocus Pocus fans are female, 39.7% are male, with an average age of 38.7 years.

03

Which brands do Hocus Pocus fans like most?

Hocus Pocus fans show strongest brand affinity for Beetlejuice (6.77×), Spirit Halloween (5.88×), and Hocus Pocus (1993 film) (12.31×) over the country average.

04

Where do Hocus Pocus fans live in United States?

Hocus Pocus fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hocus Pocus fans also like?

Beyond Hocus Pocus itself, the audience over-indexes on Spirit Halloween (5.88×), Hocus Pocus (1993 film) (12.31×), Gremlins (10.95×), and Harry Potter (2.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hocus Pocus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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