Halloween Horror Nights - Hollywood Audience in United States

Halloween Horror Nights - Hollywood has an estimated audience of 629,643 people in United States. 60.9% are female, 39.1% are male, average age 33.1. Top brand affinities: Wizard World, Whataburger, Creepypasta, Forrest Gump, Beetlejuice.

Top brand affinities include Wizard World, Whataburger, Creepypasta, with strongest over-indexing on Wizard World (304.76× the country average). Demographically, the Halloween Horror Nights - Hollywood audience skews more female with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence.

Type: Event

Demographics of Halloween Horror Nights - Hollywood fans

Demographic split for Halloween Horror Nights - Hollywood audience in United States
MetricValue
Female60.9%
Male39.1%
Average age33.1
Estimated audience size629,643

Audience persona

The typical Halloween Horror Nights - Hollywood fan in United States is more female, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wizard World.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halloween Horror Nights - Hollywood audience
BrandAffinityCategory
Wizard World304.76×Literature
Whataburger19.77×Food & Beverages
Creepypasta50.82×Literature
Forrest Gump31.7×Movies & TV
Beetlejuice10.76×Movies & TV
Halloween Horror Nights30.95×Movies & TV
Twin Peaks17.18×Movies & TV
Ozzy Osbourne14.61×Music & Radio
Harrison Ford15.17×Movies & TV
Spirit Halloween7.72×Kids & Family
Back to the Future15.63×Movies & TV
Google Maps4.27×Internet & Social Media
Bryce Dallas Howard11.55×Movies & TV
Tim Burton16.49×Movies & TV
Slipknot (band)18.67×Music & Radio
Aaron Rodgers6.36×Sports
Bruce Willis7.11×Movies & TV
Capital One3.88×Business & Career
ULTA BeautyBeauty & Wellness
Los Angeles Kings15.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halloween Horror Nights - Hollywood audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.26
IndulgenceJOY1.95
Urban LifestyleOPEN1.51
ExtroversionTHRILL1.42
Early Adopter MentalityPOWER1.3
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Halloween Horror Nights - Hollywood
CountryShare
United States96.4%
Canada2.0%
Mexico0.5%

See Halloween Horror Nights - Hollywood audiences in other countries

More audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Halloween Horror Nights - Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.