Rascasse Audience Intelligence

Hocus Pocus (1993 film) Viewer Demographics in United States

Hocus Pocus (1993 film) has an estimated audience of 3.9M people in United States.

#343among movies & series in United States#992in Movies & TV

The average Hocus Pocus (1993 film) fan in United States is 41.7 years old, more female, and lives primarily in California.

Interest is seasonal: August, September and October account for 76% of the year's searches, April is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Alan Menken, Beetlejuice, Elle Macpherson, with strongest over-indexing on Alan Menken (44.98× the country average).

Demographically, the Hocus Pocus (1993 film) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Community Orientation, Extroversion.

The typical Hocus Pocus (1993 film) fan in United States is more female, around 41.7 years old, with strong Community Orientation tendencies and a notable affinity for Alan Menken.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
70.9%♀
29.1% male
Age
41.7
average years
Country rank
#8335
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hocus Pocus (1993 film) viewers

70.9% are female, 29.1% are male, average age 41.7.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Hocus Pocus (1993 film) audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.7
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Hocus Pocus (1993 film) audience in United States
Age bracketShare%
16-2413%
25-3420%
35-4422%
45-5423%
55+22%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Hocus Pocus (1993 film) audience comes from United States.

Worldwide audience distribution share by country for Hocus Pocus (1993 film)
CountryShare
United States47.5%
United Kingdom10.3%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hocus Pocus (1993 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.30×
02West Virginia~30K1.24×
03Kentucky~60K1.20×
04New Hampshire~20K1.19×
05Massachusetts~90K1.14×
06Oklahoma~50K1.13×
07Maine~20K1.13×
08Tennessee~100K1.12×
09Idaho~20K1.12×
10Iowa~40K1.11×
11Nebraska~30K1.10×
12New Mexico~30K1.09×
13Pennsylvania~200K1.08×
14Missouri~80K1.07×
15Ohio~100K1.06×
16Indiana~80K1.06×
17Arkansas~40K1.06×
18Kansas~40K1.06×
19Rhode Island~10K1.06×
20South Dakota~10K1.04×
21North Dakota~9K1.04×
22Wisconsin~70K1.03×
23Oregon~50K1.02×
24Connecticut~40K1.02×
25Michigan~100K1.01×
26Arizona~90K1.01×
27Colorado~70K1.01×
28Louisiana~60K1.01×
29Alabama~60K0.99×
30Montana~10K0.99×
31Vermont~8K0.99×
32Wyoming~7K0.97×
33Texas~300K0.96×
34Alaska~8K0.96×
35Washington~90K0.95×
36Mississippi~30K0.95×
37Illinois~100K0.94×
38California~400K0.92×
39Minnesota~60K0.92×
40Nevada~30K0.92×
41North Carolina~100K0.90×
42South Carolina~60K0.90×
43Virginia~90K0.89×
44Delaware~10K0.89×
45Florida~200K0.88×
46Georgia~100K0.85×
47New York~200K0.82×
48New Jersey~90K0.79×
49Maryland~60K0.78×
50Hawaii~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Hocus Pocus (1993 film), United States
0.71×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hocus Pocus (1993 film) audience vs. the country average
#·InterestCategoryAffinity×
01Alan MenkenMusic & Radio44.98×
02BeetlejuiceMovies & TV33.00×
03Elle MacphersonFashion & Accessoires20.00×
04Dan StevensMovies & TV17.87×
05Night at the MuseumMovies & TV14.81×
06Mulan (1998 film)Movies & TV12.96×
07Hocus PocusMovies & TV12.31×
08Hilary SwankMovies & TV12.07×
09Sam RockwellMovies & TV12.06×
10TangledMovies & TV11.59×
11Alexis BledelMovies & TV10.91×
12Tim BurtonMovies & TV9.55×
13Halloween Horror NightsMovies & TV9.15×
14MonstersMovies & TV7.57×
15ZootopiaMovies & TV6.43×
16Scooby-DooMovies & TV4.45×
17Britney SpearsMusic & Radio4.44×
18Non-alcoholic beverageFood & Beverages4.13×
19Spirit HalloweenKids & Family3.22×
20TMZInternet & Social Media2.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hocus Pocus (1993 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hocus Pocus (1993 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
ExtroversionTHRILL1.45×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hocus Pocus (1993 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hocus Pocus (1993 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/hocus-pocus-1993-film-170061” · Methodology