Hocus Pocus (1993 film) Audience in United States

Hocus Pocus (1993 film) logo

Hocus Pocus (1993 film) has an estimated audience of 3,832,670 people in United States. 70.9% are female, 29.1% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Natural rubber, Grace Slick, Goop, Israel.

The average Hocus Pocus (1993 film) fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Natural rubber, Grace Slick, with strongest over-indexing on Grinch (8.17× the country average). Demographically, the Hocus Pocus (1993 film) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hocus Pocus (1993 film) fans

Demographic split for Hocus Pocus (1993 film) audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.1
Estimated audience size3,832,670

Audience persona

The typical Hocus Pocus (1993 film) fan in United States is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Hocus Pocus (1993 film) in United States
RegionReachAffinity
California417,5420.99×
Texas345,0521.05×
Florida237,5000.92×
New York189,2100.88×
Pennsylvania145,4301.13×
Illinois127,8311×
Ohio126,4051.07×
North Carolina104,4080.91×
Michigan101,8891.02×
Georgia101,2780.86×
Tennessee88,2821.15×
Virginia87,4240.94×
Massachusetts84,8951.12×
Arizona82,3871.05×
New Jersey78,9080.81×
Washington75,8420.99×
Indiana74,9041.07×
Missouri68,2711.11×
Colorado63,7511.06×
Wisconsin61,1991.06×
Kentucky57,1481.19×
Alabama53,3581×
Maryland52,6930.8×
Minnesota51,6260.94×
South Carolina51,2700.89×
Louisiana50,6721.03×
Oklahoma47,6341.12×
Utah45,7611.33×
Oregon45,5261.04×
Connecticut39,9611.04×
Iowa35,3161.12×
Nevada34,5130.93×
Arkansas32,5251.03×
Kansas31,4151.04×
Mississippi29,2860.93×
Nebraska21,0421.09×
West Virginia20,9961.18×
Idaho20,5591.07×
New Mexico19,8611.03×
New Hampshire17,5471.16×
Maine14,8641.08×
Rhode Island12,7271.04×
Hawaii11,4650.7×
Montana10,3130.97×
Delaware8,7800.83×
South Dakota8,4360.95×
North Dakota7,6330.97×
Washington, District of Columbia7,5390.65×
Alaska7,0530.86×
Vermont6,1470.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hocus Pocus (1993 film) audience
BrandAffinityCategory
Grinch8.17×Movies & TV
Natural rubber3.48×Cars & Mobility
Grace Slick13.22×Music & Radio
Goop6.06×Internet & Social Media
Israel2.07×Travel & Leisure
Nebraska Cornhuskers football3.37×Sports
Vocal harmony3.95×Music & Radio
Saving2.36×Business & Career
Pillow1.66×Home & Garden
3D printing1.92×Technology & Electronics
Hibachi5.84×Food & Beverages
Jingoism1.59×Politics & Society
Google Home4.67×Technology & Electronics
Jesse Plemons2.45×Movies & TV
Wok4.44×Food & Beverages
Gift registry8.69×Kids & Family
Throne of Glass4.58×Literature
Mothercare2.01×Kids & Family
Kansas1.57×Travel & Leisure
edureka21.93×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hocus Pocus (1993 film) audience
TraitClusterScore
ExtroversionTHRILL1.75
LGBTQ+ IdentityOPEN1.64
Design AffinityPREMIUM1.52
Community OrientationOPEN1.48
MindfulnessBALANCE1.37
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Hocus Pocus (1993 film)
CountryShare
United States49.7%
United Kingdom10.0%
Brazil3.5%

See Hocus Pocus (1993 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hocus Pocus (1993 film) have in United States?

Hocus Pocus (1993 film) has an estimated audience of 3,832,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Hocus Pocus (1993 film) fans?

70.9% of Hocus Pocus (1993 film) fans are female, 29.1% are male, with an average age of 41.1 years.

Which brands do Hocus Pocus (1993 film) fans like most?

Hocus Pocus (1993 film) fans show strongest brand affinity for Grinch (8.17×), Natural rubber (3.48×), and Grace Slick (13.22×) over the country average.

Where do Hocus Pocus (1993 film) fans live in United States?

Hocus Pocus (1993 film) fans in United States are most concentrated in California (reach 417,542), Texas (reach 345,052), and Florida (reach 237,500). These three regions account for the largest share of the active audience.

What other brands do Hocus Pocus (1993 film) fans also like?

Beyond Hocus Pocus (1993 film) itself, the audience over-indexes on Natural rubber (3.48×), Grace Slick (13.22×), Goop (6.06×), and Israel (2.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hocus Pocus (1993 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.