Rascasse Audience Intelligence

Hocus Pocus (1993 film) Audience in United States

A data profile of the people who buy, follow and care about Hocus Pocus (1993 film) in United States — modelled from more than twelve digital signal sources. Hocus Pocus (1993 film) has an estimated audience of 3,887,910 people in United States.

#300among Movie / TV Show / Series in United States#928in Movies & TV

The average Hocus Pocus (1993 film) fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, Superman, Britney Spears, with strongest over-indexing on Beetlejuice (33× the country average).

Demographically, the Hocus Pocus (1993 film) audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hocus Pocus (1993 film) fan in United States is more female, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hocus Pocus (1993 film) profile in United States.

Audience size
3.9M
in United States
Gender
70.9%♀
29.1% male
Age
41.1
average years
Country rank
#8220
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hocus Pocus (1993 film) viewers

70.9% are female, 29.1% are male, average age 41.1.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Hocus Pocus (1993 film) audience in United States
MetricValue
Female70.9%
Male29.1%
Average age41.1
Estimated audience size3,887,910
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Hocus Pocus (1993 film) audience in United States
Age bracketShare%
16-1913%
20-2920%
30-3922%
40-4923%
50+22%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Hocus Pocus (1993 film) audience comes from United States.

Worldwide audience distribution share by country for Hocus Pocus (1993 film)
CountryShare
United States49.5%
United Kingdom10.1%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hocus Pocus (1993 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hocus Pocus (1993 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.30×
02West Virginia~20K1.24×
03Kentucky~60K1.20×
04New Hampshire~20K1.19×
05Massachusetts~90K1.14×
06Oklahoma~50K1.13×
07Maine~20K1.13×
08Tennessee~90K1.12×
09Idaho~20K1.12×
10Iowa~30K1.11×
11Nebraska~20K1.10×
12New Mexico~20K1.09×
13Pennsylvania~100K1.08×
14Missouri~70K1.07×
15Ohio~100K1.06×
16Indiana~70K1.06×
17Arkansas~30K1.06×
18Kansas~30K1.06×
19Rhode Island~10K1.06×
20South Dakota~9K1.04×
21North Dakota~8K1.04×
22Wisconsin~60K1.03×
23Oregon~40K1.02×
24Connecticut~40K1.02×
25Michigan~100K1.01×
26Arizona~80K1.01×
27Colorado~60K1.01×
28Louisiana~50K1.01×
29Alabama~50K0.99×
30Montana~10K0.99×
31Vermont~7K0.99×
32Texas~300K0.96×
33Alaska~8K0.96×
34Washington~70K0.95×
35Mississippi~30K0.95×
36Illinois~100K0.94×
37California~400K0.92×
38Minnesota~50K0.92×
39Nevada~30K0.92×
40North Carolina~100K0.90×
41South Carolina~50K0.90×
42Virginia~80K0.89×
43Delaware~9K0.89×
44Florida~200K0.88×
45Georgia~100K0.85×
46New York~200K0.82×
47New Jersey~80K0.79×
48Maryland~50K0.78×
49Hawaii~10K0.71×
50Washington, District of Columbia~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Hocus Pocus (1993 film), United States
0.66×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hocus Pocus (1993 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hocus Pocus (1993 film) audience
#·InterestCategoryAffinity×
01Alan MenkenMusic & Radio44.98×
02BeetlejuiceMovies & TV33.00×
03Elle MacphersonFashion & Accessoires20.00×
04Dan StevensMovies & TV17.87×
05Night at the MuseumMovies & TV14.81×
06Mulan (1998 film)Movies & TV12.96×
07Hocus PocusMovies & TV12.31×
08Sam RockwellMovies & TV12.06×
09TangledMovies & TV11.59×
10Alexis BledelMovies & TV10.91×
11Tim BurtonMovies & TV9.55×
12Halloween Horror NightsMovies & TV9.15×
13MonstersMovies & TV7.57×
14ZootopiaMovies & TV6.43×
15Scooby-DooMovies & TV4.45×
16Britney SpearsMusic & Radio4.44×
17Non-alcoholic beverageFood & Beverages4.13×
18Spirit HalloweenKids & Family3.22×
19SupermanMovies & TV2.30×
20Pizza HutFood & Beverages2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hocus Pocus (1993 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hocus Pocus (1993 film) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.62×
ExtroversionTHRILL1.45×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hocus Pocus (1993 film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hocus Pocus (1993 film) have in United States?

Hocus Pocus (1993 film) has an estimated audience of 3,887,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hocus Pocus (1993 film) viewers?

70.9% of Hocus Pocus (1993 film) fans are female, 29.1% are male, with an average age of 41.1 years.

03

Which brands do Hocus Pocus (1993 film) fans like most?

Hocus Pocus (1993 film) fans show strongest brand affinity for Beetlejuice (33×), Superman (2.3×), and Britney Spears (4.44×) over the country average.

04

Where do Hocus Pocus (1993 film) fans live in United States?

Hocus Pocus (1993 film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hocus Pocus (1993 film) fans also like?

Beyond Hocus Pocus (1993 film) itself, the audience over-indexes on Superman (2.3×), Britney Spears (4.44×), Mulan (1998 film) (12.96×), and Scooby-Doo (4.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hocus Pocus (1993 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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