Rascasse Audience Intelligence

Lush (company) Target Market in United States

A data profile of the people who buy, follow and care about Lush (company) in United States — modelled from more than twelve digital signal sources. Lush (company) has an estimated audience of 6,322,784 people in United States.

#3among Personal care in United States#570among Brand in United States#121in Beauty & Wellness

The average Lush (company) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty, Makeup Tutorials, 1080i, with strongest over-indexing on Beauty (1.75× the country average).

Demographically, the Lush (company) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lush (company) fan in United States is more female, around 38.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beauty.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lush (company) profile in United States.

Audience size
6.3M
in United States
Gender
74.6%♀
25.4% male
Age
38.7
average years
Country rank
#5479
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lush (company)

74.6% are female, 25.4% are male, average age 38.7.

Fig. 02

Gender split

74.6%
Female
25.4%
Male
Demographic split for Lush (company) audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.7
Estimated audience size6,322,784
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Lush (company) audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Lush (company) audience comes from United States.

Worldwide audience distribution share by country for Lush (company)
CountryShare
United States25.0%
United Kingdom12.8%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lush (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lush (company) customers by region in United States
#RegionReachAffinity×
01Nevada~90K1.53×
02Arizona~200K1.41×
03Oregon~100K1.39×
04Washington~200K1.30×
05Illinois~300K1.25×
06California~800K1.23×
07New York~400K1.16×
08Massachusetts~100K1.15×
09Maryland~100K1.14×
10Alaska~20K1.14×
11Colorado~100K1.11×
12Connecticut~70K1.10×
13Minnesota~100K1.09×
14New Mexico~30K1.09×
15Texas~600K1.08×
16Kentucky~80K1.07×
17Ohio~200K1.06×
18New Jersey~200K1.06×
19Michigan~200K1.05×
20Virginia~200K1.05×
21Oklahoma~70K1.05×
22Pennsylvania~200K1.04×
23Louisiana~80K1.04×
24Rhode Island~20K1.04×
25Utah~60K1.03×
26Idaho~30K1.00×
27New Hampshire~20K1.00×
28Washington, District of Columbia~20K1.00×
29Wisconsin~90K0.98×
30Maine~20K0.98×
31Alabama~80K0.97×
32Florida~400K0.96×
33West Virginia~30K0.96×
34Delaware~20K0.94×
35Indiana~100K0.91×
36Georgia~200K0.89×
37North Carolina~200K0.89×
38Missouri~90K0.88×
39North Dakota~10K0.88×
40Nebraska~30K0.87×
41Vermont~9K0.85×
42South Carolina~80K0.84×
43Iowa~40K0.82×
44Hawaii~20K0.82×
45Tennessee~100K0.80×
46Arkansas~40K0.80×
47Kansas~40K0.78×
48Montana~10K0.78×
49South Dakota~10K0.67×
50Mississippi~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Lush (company), United States
0.63×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lush (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lush (company) audience
#·InterestCategoryAffinity×
01Polo Ralph LaurenFashion & Accessoires5.78×
02PrimarkShopping4.80×
03Makeup TutorialsBeauty & Wellness4.31×
04EquinoxPolitics & Society4.28×
05Bath and BodyworksShopping3.66×
06Health And BeautyBeauty & Wellness3.62×
07Home Interior DesignHome & Garden3.31×
08YouTube MusicInternet & Social Media3.12×
09Fashion NovaShopping3.05×
101080iTechnology & Electronics2.93×
11Home DesignHome & Garden2.80×
12H.O.M.E.Home & Garden2.65×
13ChildbirthKids & Family2.16×
14President of the United StatesPolitics & Society2.15×
15MarshallsFashion & Accessoires1.94×
16BeautyBeauty & Wellness1.75×
17Kohl'sShopping1.62×
18CostcoShopping1.56×
19Target CorporationShopping1.52×
20Macy'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lush (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lush (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.58×
Design AffinityPREMIUM1.51×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lush (company) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
PatriotismCONSERVATISM0.62×
DIY MentalityTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lush (company)'s target market in United States?

Lush (company)'s target market in United States covers an estimated 6,322,784 people, concentrated in California and Texas.

02

What is the gender split and age of Lush (company) customers?

74.6% of the Lush (company) audience are female, 25.4% are male, with an average age of 38.7 years.

03

Which brands do Lush (company) fans like most?

Lush (company) fans show strongest brand affinity for Beauty (1.75×), Makeup Tutorials (4.31×), and 1080i (2.93×) over the country average.

04

Where do Lush (company) fans live in United States?

Lush (company) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lush (company) fans also like?

Beyond Lush (company) itself, the audience over-indexes on Makeup Tutorials (4.31×), 1080i (2.93×), Polo Ralph Lauren (5.78×), and Fashion Nova (3.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Lush (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lush (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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