Lush (company) Audience in United States

Lush (company) logo

Lush (company) has an estimated audience of 6,280,438 people in United States. 74.6% are female, 25.4% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Yahoo!ショッピング, Beauty, Makeup Tutorials, 1080i.

The average Lush (company) fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Yahoo!ショッピング, Beauty, with strongest over-indexing on Yahoo!奇摩名人娛樂 (3.87× the country average). Demographically, the Lush (company) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Lush (company) fans

Demographic split for Lush (company) audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.7
Estimated audience size6,280,438

Audience persona

The typical Lush (company) fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for Lush (company) in United States
RegionReachAffinity
California886,5231.28×
Texas617,9901.14×
New York421,8171.2×
Florida413,3470.97×
Illinois270,7781.29×
Pennsylvania224,9051.06×
Ohio212,3201.1×
Arizona183,1121.43×
Georgia177,3150.92×
Michigan174,7791.06×
North Carolina171,9910.91×
New Jersey170,9331.07×
Washington168,9631.34×
Virginia163,2111.07×
Massachusetts143,5041.16×
Maryland124,9281.16×
Colorado112,4841.14×
Indiana106,8460.93×
Tennessee101,8190.81×
Oregon99,4901.38×
Minnesota99,1351.1×
Nevada93,0841.53×
Wisconsin90,9700.96×
Missouri90,0550.89×
Alabama86,1820.98×
Kentucky82,8611.05×
Louisiana81,4691.01×
South Carolina80,1790.85×
Oklahoma72,0511.03×
Connecticut70,2351.11×
Utah58,2301.04×
Arkansas41,3910.8×
Iowa40,5850.78×
Kansas37,6580.76×
New Mexico32,7241.04×
Mississippi30,8900.6×
Idaho30,1910.96×
West Virginia26,7320.91×
Nebraska25,7580.82×
New Hampshire24,6561×
Maine21,6530.96×
Hawaii21,6130.8×
Rhode Island19,6930.99×
Washington, District of Columbia18,7981×
Delaware15,8950.92×
Alaska14,2401.06×
Montana13,0220.75×
North Dakota10,1080.78×
South Dakota8,8680.61×
Vermont8,7390.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lush (company) audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂3.87×Internet & Social Media
Yahoo!ショッピング3.62×
Beauty1.75×Beauty & Wellness
Makeup Tutorials4.31×Beauty & Wellness
1080i2.93×Technology & Electronics
Fashion Nova3.05×Shopping
YouTube Music3.12×Internet & Social Media
Health And Beauty3.62×Beauty & Wellness
Bath and Bodyworks3.66×Shopping
Home Interior Design3.31×Home & Garden
Home Design2.8×Home & Garden
President of the United States2.15×Politics & Society
Equinox4.28×Politics & Society
Marshalls1.94×Fashion & Accessoires
Primark4.8×Shopping
Target Corporation1.52×Shopping
Macy's1.52×Shopping
Kohl's1.62×Shopping
Childbirth2.16×Kids & Family
Harry Potter1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lush (company) audience
TraitClusterScore
ExtroversionTHRILL1.28
IndulgenceJOY1.25
Quality AwarenessPREMIUM1.24
SustainabilityBALANCE1.21
Healthy LifestyleBALANCE1.21
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Lush (company)
CountryShare
United States24.9%
United Kingdom12.9%
Japan11.2%

See Lush (company) audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Lush (company) have in United States?

Lush (company) has an estimated audience of 6,280,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Lush (company) fans?

74.6% of Lush (company) fans are female, 25.4% are male, with an average age of 38.7 years.

Which brands do Lush (company) fans like most?

Lush (company) fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (3.87×), Yahoo!ショッピング (3.62×), and Beauty (1.75×) over the country average.

Where do Lush (company) fans live in United States?

Lush (company) fans in United States are most concentrated in California (reach 886,523), Texas (reach 617,990), and New York (reach 421,817). These three regions account for the largest share of the active audience.

What other brands do Lush (company) fans also like?

Beyond Lush (company) itself, the audience over-indexes on Yahoo!ショッピング (3.62×), Beauty (1.75×), Makeup Tutorials (4.31×), and 1080i (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lush (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.