Rascasse Audience Intelligence

La Roche-Posay Target Market in United States

A data profile of the people who buy, follow and care about La Roche-Posay in United States — modelled from more than twelve digital signal sources. La Roche-Posay has an estimated audience of 4,572,342 people in United States.

#5among Personal care in United States#745among Brand in United States#139in Beauty & Wellness

The average La Roche-Posay fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Papyrus, Kiehl's, Longchamp, with strongest over-indexing on Papyrus (11.09× the country average).

Demographically, the La Roche-Posay audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Roche-Posay fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Papyrus.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Roche-Posay profile in United States.

Audience size
4.6M
in United States
Gender
79.7%♀
20.3% male
Age
37.3
average years
Country rank
#7215
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of La Roche-Posay

79.7% are female, 20.3% are male, average age 37.3.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for La Roche-Posay audience in United States
MetricValue
Female79.7%
Male20.3%
Average age37.3
Estimated audience size4,572,342
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the La Roche-Posay audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

12.6%

of the worldwide La Roche-Posay audience comes from United States.

Worldwide audience distribution share by country for La Roche-Posay
CountryShare
United States12.6%
Brazil12.1%
France5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Roche-Posay audience in United States is strongest.

Fig. 05

Top regions by affinity

La Roche-Posay customers by region in United States
#RegionReachAffinity×
01New York~300K1.37×
02New Jersey~200K1.37×
03Texas~500K1.33×
04Louisiana~80K1.30×
05California~600K1.26×
06Florida~400K1.25×
07Massachusetts~100K1.25×
08Maryland~100K1.24×
09Georgia~200K1.22×
10Virginia~100K1.20×
11Connecticut~50K1.20×
12Mississippi~40K1.16×
13North Carolina~200K1.15×
14Illinois~200K1.14×
15South Carolina~80K1.12×
16Tennessee~100K1.10×
17Alabama~70K1.10×
18Arizona~100K1.08×
19Rhode Island~20K1.08×
20Nevada~50K1.04×
21Arkansas~40K1.04×
22Washington, District of Columbia~10K1.02×
23Pennsylvania~200K1.01×
24Delaware~10K1.00×
25Kentucky~60K0.99×
26Washington~90K0.97×
27Oklahoma~50K0.95×
28Hawaii~20K0.95×
29Kansas~30K0.94×
30Ohio~100K0.93×
31Michigan~100K0.93×
32Indiana~80K0.92×
33Colorado~60K0.90×
34New Mexico~20K0.90×
35Nebraska~20K0.89×
36Missouri~60K0.87×
37Minnesota~60K0.87×
38Oregon~50K0.87×
39New Hampshire~20K0.87×
40Iowa~30K0.85×
41Wisconsin~60K0.84×
42Utah~30K0.83×
43Maine~10K0.83×
44South Dakota~9K0.83×
45Idaho~20K0.80×
46North Dakota~7K0.80×
47Vermont~6K0.80×
48Alaska~7K0.77×
49West Virginia~20K0.76×
50Montana~9K0.71×
Fig. 06

Affinity by region

Affinity by region — La Roche-Posay, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Roche-Posay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Roche-Posay audience
#·InterestCategoryAffinity×
01Paula's ChoiceBeauty & Wellness42.31×
02Tree HutFashion & Accessoires39.14×
03Eyelash curlerBeauty & Wellness38.35×
04TatchaBeauty & Wellness37.25×
05Shu UemuraBeauty & Wellness35.70×
06RubbermaidHome & Garden35.45×
07BlushBeauty & Wellness34.62×
08MoroccanoilHealth33.47×
09Indoor tanning lotionBeauty & Wellness29.25×
10LongchampFashion & Accessoires28.64×
11Kiehl'sBeauty & Wellness20.27×
12Lip balmBeauty & Wellness12.63×
13PapyrusPolitics & Society11.09×
14Caitlin ClarkSports9.90×
15Tory BurchFashion & Accessoires9.23×
16Midtown ManhattanTravel & Leisure9.16×
17BalenciagaFashion & Accessoires8.73×
18Banana RepublicFashion & Accessoires8.50×
19The UPS StoreShopping6.25×
20Personal careHealth5.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Roche-Posay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Roche-Posay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Luxury OrientationPREMIUM1.83×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Roche-Posay audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.62×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is La Roche-Posay's target market in United States?

La Roche-Posay's target market in United States covers an estimated 4,572,342 people, concentrated in California and Texas.

02

What is the gender split and age of La Roche-Posay customers?

79.7% of the La Roche-Posay audience are female, 20.3% are male, with an average age of 37.3 years.

03

Which brands do La Roche-Posay fans like most?

La Roche-Posay fans show strongest brand affinity for Papyrus (11.09×), Kiehl's (20.27×), and Longchamp (28.64×) over the country average.

04

Where do La Roche-Posay fans live in United States?

La Roche-Posay fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do La Roche-Posay fans also like?

Beyond La Roche-Posay itself, the audience over-indexes on Kiehl's (20.27×), Longchamp (28.64×), Paula's Choice (42.31×), and Indoor tanning lotion (29.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for La Roche-Posay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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