Rascasse Audience Intelligence

Blush Audience in United States

A data profile of the people who buy, follow and care about Blush in United States — modelled from more than twelve digital signal sources. Blush has an estimated audience of 872,266 people in United States.

#56among Cosmetics in United States#9179among Topic in United States#327in Beauty & Wellness

The average Blush fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kate Bosworth, Tackle Warehouse, Kérastase, with strongest over-indexing on Kate Bosworth (304.53× the country average).

Demographically, the Blush audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blush fan in United States is more female, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Kate Bosworth.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blush profile in United States.

Audience size
872K
in United States
Gender
86.3%♀
13.7% male
Age
33.7
average years
Country rank
#25918
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blush fans

86.3% are female, 13.7% are male, average age 33.7.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Blush audience in United States
MetricValue
Female86.3%
Male13.7%
Average age33.7
Estimated audience size872,266
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Blush audience in United States
Age bracketShare%
16-1935%
20-2919%
30-3919%
40-4918%
50+9%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Blush audience comes from United States.

Worldwide audience distribution share by country for Blush
CountryShare
United States28.7%
Japan18.8%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blush audience in United States is strongest.

Fig. 05

Top regions by affinity

Blush fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.39×
02Oklahoma~10K1.37×
03Louisiana~10K1.31×
04Kansas~9K1.28×
05North Dakota~2K1.19×
06California~100K1.17×
07Georgia~30K1.16×
08Mississippi~8K1.15×
09Alabama~10K1.14×
10Arkansas~8K1.12×
11Kentucky~10K1.11×
12South Carolina~10K1.08×
13Arizona~20K1.05×
14Indiana~20K1.05×
15West Virginia~4K1.05×
16Maryland~20K1.04×
17Nebraska~5K1.03×
18Tennessee~20K1.02×
19Utah~8K1.02×
20New York~50K1.01×
21New Jersey~20K1.01×
22Alaska~2K1.01×
23Florida~60K1.00×
24Illinois~30K1.00×
25Missouri~10K0.99×
26North Carolina~30K0.98×
27Idaho~4K0.98×
28Michigan~20K0.97×
29Minnesota~10K0.97×
30Iowa~7K0.97×
31Virginia~20K0.96×
32Pennsylvania~30K0.95×
33Ohio~30K0.95×
34Washington~20K0.95×
35New Mexico~4K0.95×
36Wisconsin~10K0.94×
37Nevada~8K0.93×
38Hawaii~3K0.91×
39Montana~2K0.90×
40Massachusetts~20K0.89×
41Maine~3K0.89×
42South Dakota~2K0.89×
43Vermont~1K0.88×
44Colorado~10K0.87×
45Connecticut~8K0.87×
46Delaware~2K0.87×
47Oregon~9K0.86×
48Rhode Island~2K0.82×
49New Hampshire~3K0.78×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Blush, United States
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blush audience
#·InterestCategoryAffinity×
01Kate BosworthMovies & TV304.53×
02Tackle WarehouseShopping74.90×
03WeledaBeauty & Wellness69.04×
04KérastaseBeauty & Wellness50.00×
05La Roche-PosayBeauty & Wellness34.62×
06BiodermaBeauty & Wellness32.18×
07Ruby RoseMovies & TV31.69×
08tarte cosmeticsBeauty & Wellness29.06×
09Giant FoodFood & Beverages21.37×
10BB creamBeauty & Wellness15.24×
11Emily OsmentMovies & TV15.08×
12Metropolitan Museum of ArtArts & Culture14.68×
13Discount TireShopping14.39×
14Museum of Modern ArtArts & Culture13.16×
15CC creamBeauty & Wellness12.18×
16Eyelash extensionsBeauty & Wellness6.80×
17MoisturizerHome & Garden5.49×
18CVS PharmacyShopping5.44×
19NordstromShopping3.94×
20WalgreensShopping3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blush audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.68×
Pet OwnershipJOY2.58×
Luxury OrientationPREMIUM2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blush audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.71×
Need for SecurityCONSERVATISM0.73×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blush have in United States?

Blush has an estimated audience of 872,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blush fans?

86.3% of Blush fans are female, 13.7% are male, with an average age of 33.7 years.

03

Which brands do Blush fans like most?

Blush fans show strongest brand affinity for Kate Bosworth (304.53×), Tackle Warehouse (74.9×), and Kérastase (50×) over the country average.

04

Where do Blush fans live in United States?

Blush fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Blush fans also like?

Beyond Blush itself, the audience over-indexes on Tackle Warehouse (74.9×), Kérastase (50×), La Roche-Posay (34.62×), and Discount Tire (14.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Blush audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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