Blush Audience in United States

Blush logo

Blush has an estimated audience of 872,266 people in United States. 86.3% are female, 13.7% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Lulu 黃路梓茵, Bugatti Chiron, Dog breed, Natural gas field.

The average Blush fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Lulu 黃路梓茵, Bugatti Chiron, with strongest over-indexing on Mothercare (23.41× the country average). Demographically, the Blush audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Blush fans

Demographic split for Blush audience in United States
MetricValue
Female86.3%
Male13.7%
Average age33.7
Estimated audience size872,266

Audience persona

The typical Blush fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Blush in United States
RegionReachAffinity
California135,6481.41×
Texas119,5731.59×
Florida65,4731.11×
New York57,3591.18×
Georgia33,1871.24×
Illinois31,1901.07×
Pennsylvania28,4030.97×
North Carolina27,2131.04×
Ohio26,2140.98×
New Jersey25,4631.15×
Virginia23,7631.12×
Michigan21,9680.96×
Arizona20,6901.16×
Washington18,5451.06×
Tennessee17,8551.02×
Maryland17,8001.19×
Massachusetts17,3771.01×
Indiana15,3530.96×
Missouri14,8691.06×
South Carolina13,7881.05×
Louisiana13,7021.22×
Minnesota12,5781.01×
Colorado12,4970.91×
Alabama12,1301×
Wisconsin11,6590.89×
Kentucky11,3481.04×
Oklahoma10,8751.12×
Oregon8,9410.89×
Connecticut8,2410.94×
Nevada8,1570.97×
Kansas7,9301.15×
Arkansas7,8331.09×
Mississippi7,4641.04×
Utah7,4470.95×
Iowa6,9440.97×
New Mexico4,2580.97×
Nebraska4,1900.96×
Idaho3,9720.91×
Hawaii3,3970.91×
West Virginia3,3410.82×
New Hampshire2,5740.75×
Maine2,4980.8×
Rhode Island2,2790.82×
North Dakota2,2291.24×
Washington, District of Columbia2,2220.85×
Delaware2,0970.87×
Montana1,6790.69×
Alaska1,6670.89×
South Dakota1,4270.71×
Vermont1,1450.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blush audience
BrandAffinityCategory
Mothercare23.41×Kids & Family
Lulu 黃路梓茵18.55×Movies & TV
Bugatti Chiron50×Cars & Mobility
Dog breed3.46×Pets & Animals
Natural gas field100×Cars & Mobility
Product design3.23×Business & Career
Arco Iris26.9×Music & Radio
Certified diabetes educator17.42×Business & Career
Whataburger2.24×Food & Beverages
Home equity2.11×Home & Garden
Laneige5.59×Beauty & Wellness
UK garage5.44×Music & Radio
Elsword16.19×Games
South Asian cuisine8.24×Food & Beverages
JDSU2.49×Business & Career
Jersey (fabric)17.21×Fashion & Accessoires
Joshua Jackson3.51×Movies & TV
La Opinión5.3×News
edureka26.2×Business & Career
Mount Kilimanjaro11.34×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blush audience
TraitClusterScore
Luxury OrientationPREMIUM2.1
IndulgenceJOY1.92
Pet OwnershipJOY1.85
Design AffinityPREMIUM1.75
DIY MentalityTHRILL1.5
Quality AwarenessPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Blush
CountryShare
United States28.8%
Japan18.8%
Germany5.7%

See Blush audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Blush have in United States?

Blush has an estimated audience of 872,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Blush fans?

86.3% of Blush fans are female, 13.7% are male, with an average age of 33.7 years.

Which brands do Blush fans like most?

Blush fans show strongest brand affinity for Mothercare (23.41×), Lulu 黃路梓茵 (18.55×), and Bugatti Chiron (50×) over the country average.

Where do Blush fans live in United States?

Blush fans in United States are most concentrated in California (reach 135,648), Texas (reach 119,573), and Florida (reach 65,473). These three regions account for the largest share of the active audience.

What other brands do Blush fans also like?

Beyond Blush itself, the audience over-indexes on Lulu 黃路梓茵 (18.55×), Bugatti Chiron (50×), Dog breed (3.46×), and Natural gas field (100×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.