Tackle Warehouse Audience in United States

Tackle Warehouse logo

Tackle Warehouse has an estimated audience of 2,177,129 people in United States. 34.6% are female, 65.4% are male, average age 36.4. Top regions: California, Texas, Tennessee. Top brand affinities: Strike King Lure Company, Blush, Topwater fishing lure, Go Fishing, TackleDirect.

The average Tackle Warehouse fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Tennessee. Top brand affinities include Strike King Lure Company, Blush, Topwater fishing lure, with strongest over-indexing on Strike King Lure Company (128.33× the country average). Demographically, the Tackle Warehouse audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

Demographics of Tackle Warehouse fans

Demographic split for Tackle Warehouse audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.4
Estimated audience size2,177,129

Audience persona

The typical Tackle Warehouse fan in United States is more male, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Strike King Lure Company.

Top regions in United States

Top regions ranked by reach for Tackle Warehouse in United States
RegionReachAffinity
California202,9490.85×
Texas133,9510.72×
Tennessee96,3872.21×
Florida94,8980.64×
Georgia89,2731.33×
North Carolina87,0301.33×
Alabama84,7942.79×
Ohio70,9971.06×
Illinois67,7130.93×
Virginia64,6251.22×
Pennsylvania63,7610.87×
Kentucky58,1362.13×
Louisiana57,4172.05×
Michigan55,7230.98×
Indiana55,5891.4×
Missouri52,8041.5×
South Carolina47,0281.44×
Wisconsin46,9581.43×
Arkansas45,3022.53×
New York42,2250.35×
Oklahoma37,0211.53×
Minnesota34,0001.09×
Mississippi28,7961.61×
New Jersey27,2850.49×
Arizona24,9370.56×
West Virginia24,0292.37×
Massachusetts23,5220.55×
Maryland22,4280.6×
Washington21,8370.5×
Iowa20,7891.16×
Kansas15,5060.9×
Connecticut14,3500.66×
Colorado13,2250.39×
Oregon12,6520.51×
Idaho11,7751.08×
Nebraska9,7190.89×
New Hampshire8,9331.04×
Utah8,3410.43×
Nevada7,3200.35×
Maine7,0460.9×
South Dakota4,7590.95×
New Mexico3,9750.36×
Delaware3,7570.63×
Rhode Island3,6960.53×
Vermont3,6750.96×
Montana3,4950.58×
North Dakota2,7050.6×
Hawaii2,2840.24×
Washington, District of Columbia1,7700.27×
Wyoming1,1350.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tackle Warehouse audience
BrandAffinityCategory
Strike King Lure Company128.33×
Blush74.9×Beauty & Wellness
Topwater fishing lure70.58×
Go Fishing67.16×
TackleDirect87.5×Shopping
Spinnerbait47.88×Sports
St. Croix Rods75.24×Shopping
Romantic Comedy (2010 film)62.82×
Zoom Bait108.61×Shopping
Northern pike21.03×Food & Beverages
Carp26.76×Pets & Animals
Rapala46.38×Sports
Fishing float12.3×Sports
Commercial fishing10.67×Business & Career
Latin America5.13×Travel & Leisure
Television channel5.89×Movies & TV
Nicholas Hoult10.47×Movies & TV
Fishing line6.67×Sports
Fishing bait7.38×Pets & Animals
Bass (fish)8.31×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tackle Warehouse audience
TraitClusterScore
Convenience OrientationPREMIUM1.42
Risk AppetiteTHRILL1.38
Family OrientationCONSERVATISM1.34
PatriotismCONSERVATISM1.32
DIY MentalityTHRILL1.25
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Tackle Warehouse
CountryShare
United States81.1%
United Kingdom2.9%
Italy2.9%

See Tackle Warehouse audiences in other countries

More Fishing audiences in United States

Frequently asked questions

How many fans does Tackle Warehouse have in United States?

Tackle Warehouse has an estimated audience of 2,177,129 people in United States, concentrated in California and Texas.

What is the gender split and age of Tackle Warehouse fans?

34.6% of Tackle Warehouse fans are female, 65.4% are male, with an average age of 36.4 years.

Which brands do Tackle Warehouse fans like most?

Tackle Warehouse fans show strongest brand affinity for Strike King Lure Company (128.33×), Blush (74.9×), and Topwater fishing lure (70.58×) over the country average.

Where do Tackle Warehouse fans live in United States?

Tackle Warehouse fans in United States are most concentrated in California (reach 202,949), Texas (reach 133,951), and Tennessee (reach 96,387). These three regions account for the largest share of the active audience.

What other brands do Tackle Warehouse fans also like?

Beyond Tackle Warehouse itself, the audience over-indexes on Blush (74.9×), Topwater fishing lure (70.58×), Go Fishing (67.16×), and TackleDirect (87.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tackle Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.