Rascasse Audience Intelligence

Tackle Warehouse Audience in United States

A data profile of the people who buy, follow and care about Tackle Warehouse in United States — modelled from more than twelve digital signal sources. Tackle Warehouse has an estimated audience of 2,256,686 people in United States.

#2among Fishing in United States#400among Website / Newspaper / Magazine in United States#238in Shopping

The average Tackle Warehouse fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Tennessee.

Top brand affinities include Strike King Lure Company, Blush, Topwater fishing lure, with strongest over-indexing on Strike King Lure Company (128.33× the country average).

Demographically, the Tackle Warehouse audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tackle Warehouse fan in United States is more male, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Strike King Lure Company.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Fishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tackle Warehouse profile in United States.

Audience size
2.3M
in United States
Gender
34.6%♀
65.4% male
Age
36.4
average years
Country rank
#12921
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tackle Warehouse

34.6% are female, 65.4% are male, average age 36.4.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Tackle Warehouse audience in United States
MetricValue
Female34.6%
Male65.4%
Average age36.4
Estimated audience size2,256,686
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Tackle Warehouse audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Tackle Warehouse audience comes from United States.

Worldwide audience distribution share by country for Tackle Warehouse
CountryShare
United States81.6%
United Kingdom2.8%
Italy2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tackle Warehouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Tackle Warehouse fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~90K2.85×
02West Virginia~30K2.49×
03Arkansas~40K2.48×
04Kentucky~60K2.21×
05Tennessee~100K2.18×
06Louisiana~60K2.08×
07Mississippi~30K1.70×
08Oklahoma~40K1.56×
09Missouri~50K1.54×
10South Carolina~50K1.47×
11Wisconsin~50K1.39×
12Georgia~90K1.38×
13Indiana~50K1.32×
14North Carolina~80K1.30×
15Iowa~20K1.19×
16Virginia~60K1.15×
17Idaho~10K1.10×
18Minnesota~30K1.08×
19Vermont~4K1.05×
20New Hampshire~9K1.04×
21Ohio~70K1.02×
22South Dakota~5K0.97×
23Michigan~50K0.93×
24Maine~7K0.93×
25Illinois~70K0.92×
26Nebraska~10K0.91×
27Kansas~20K0.88×
28Pennsylvania~60K0.83×
29California~200K0.78×
30Texas~100K0.70×
31Delaware~4K0.67×
32Connecticut~10K0.64×
33North Dakota~3K0.64×
34Montana~4K0.62×
35Florida~90K0.61×
36Rhode Island~4K0.60×
37Maryland~20K0.59×
38Arizona~20K0.55×
39Massachusetts~20K0.52×
40Oregon~10K0.50×
41Washington~20K0.49×
42New Jersey~30K0.46×
43New Mexico~5K0.44×
44Utah~8K0.43×
45Alaska~2K0.42×
46Colorado~10K0.37×
47Nevada~8K0.37×
48New York~40K0.32×
49Hawaii~3K0.32×
50Washington, District of Columbia~2K0.32×
Fig. 06

Affinity by region

Affinity by region — Tackle Warehouse, United States
0.32×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tackle Warehouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tackle Warehouse audience
#·InterestCategoryAffinity×
01Strike King Lure CompanyTopic128.33×
02Zoom BaitShopping108.61×
03TackleDirectShopping87.50×
04St. Croix RodsShopping75.24×
05BlushBeauty & Wellness74.90×
06Topwater fishing lureTopic70.58×
07Go FishingWebsite / Newspaper / Magazine67.16×
08Romantic Comedy (2010 film)Movie / TV Show / Series62.82×
09SpinnerbaitSports47.88×
10RapalaSports46.38×
11CarpPets & Animals26.76×
12Northern pikeFood & Beverages21.03×
13Fishing floatSports12.30×
14Commercial fishingBusiness & Career10.67×
15Nicholas HoultMovies & TV10.47×
16Bass (fish)Pets & Animals8.31×
17Fishing baitPets & Animals7.38×
18Fishing lineSports6.67×
19Television channelMovies & TV5.89×
20Latin AmericaTravel & Leisure5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tackle Warehouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tackle Warehouse audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.51×
Design AffinityPREMIUM1.56×
Pet OwnershipJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tackle Warehouse audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.55×
TraditionCONSERVATISM0.61×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tackle Warehouse have in United States?

Tackle Warehouse has an estimated audience of 2,256,686 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tackle Warehouse fans?

34.6% of Tackle Warehouse fans are female, 65.4% are male, with an average age of 36.4 years.

03

Which brands do Tackle Warehouse fans like most?

Tackle Warehouse fans show strongest brand affinity for Strike King Lure Company (128.33×), Blush (74.9×), and Topwater fishing lure (70.58×) over the country average.

04

Where do Tackle Warehouse fans live in United States?

Tackle Warehouse fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Tennessee (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tackle Warehouse fans also like?

Beyond Tackle Warehouse itself, the audience over-indexes on Blush (74.9×), Topwater fishing lure (70.58×), Go Fishing (67.16×), and Romantic Comedy (2010 film) (62.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Tackle Warehouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tackle Warehouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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